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| Telemarketing Do use the telephone to cold call prospective real estate clients? How about going after FSBO's Expireds etc - Discuss telemarketing strategies here. |
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Does anyone here cold call FSBOs or Expired using the methods of High Probability Selling or Jerry Bresser?
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Gilbert Foreclosures ~ Professional Sales Training ~ Social Networking for Sales Professionals |
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I have. I'm suprised more realtors don't cold call. Before I got involved in real-estate and was just an investor I couldn't even get the realtor I was using to cold call for me. A lot of people are scared of the phone for whatever reason.
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Todd Williams gainesville apartment - house for rent in gainesville florida - gainesville florida condo |
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Which of the two (2) methods did you use?
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Gilbert Foreclosures ~ Professional Sales Training ~ Social Networking for Sales Professionals |
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I don't cold call but I do a drip letter campaign. I've had 3-4% response rate over the course of a 6-8 week mailing period. A response is considered a phone call.
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I made my own letters up from scratch. I have it pretty standardized now but still spend 2 hours a week on it.
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OK, I have to admit, I am struggling w/ the Cold Calling thing. I get leads from the website or whatever and I don't know what to say. Partly because I hate when people cold call me. Does anybody have a dialogue they use? Also, how do you handle it when somebody sounds like they are very annoyed w/ you? shep
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I think a call just to thank them for visiting your website, and ask them if they were able to find the info they were looking for is great, and it usually will lead the rest of the conversation. Dont forget to "smile" over the phone lol. They CAN tell. If someone seems annoyed, simply ask them if it's not a good time for them to talk, and if so ask them when it would be better to call them back. You'll get the idea after that lol.
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Hamid Grinage Realtor Prudential California Realty 510-384-9424 Oakland real estate Oakland Condos Piedmont Real Estate Last edited by Oaklandhomespecialist : 12-24-2006 at 11:58 AM. Reason: spelling |
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On the other hand, there are agents who do 40-50 deals a year from expireds, I dont know how they do it yet though!
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Hamid Grinage Realtor Prudential California Realty 510-384-9424 Oakland real estate Oakland Condos Piedmont Real Estate |
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Expireds were a huge part of my business. Like you Hamid I adjusted the Mike Ferry scripts and created my own marketing materials. Sometimes I'd call, but most of the time I would go to see them in person and drop of my marketing package early in the morning. Then I would follow up relentlessly (both phone and mail).
Just FYI - to do 40 closed deals from expireds (these are based on my numbers and my area, yours may be a bit different). 40 closed deals = 45 open = 45 listings taken = 55 listing appointments = 550 expired leads = 1,100 expired contacts per year = 22 expireds contacts per week = 4.5 contacts per day. Granted, on some days there will be only 1 or 2 worth pursuing, but on other days there are 10 or more, so 4.5 is a daily average. This also includes expireds from alternative sources (other agents, old expireds, etc). To contact 4-5 expireds a day takes about 2.5 hours including research, package assembly, cover letters, drive time, and actual meeting. Hope this helps.
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Borino Complete Expired Listings Marketing System: Expired Letters, Postcards, follow-up marketing, and much more. How to List Expired Listings Real Estate Marketing Blog |
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