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Direct Mail Marketing Real Estate Agents use direct mail marketing as a staple for prospecting and following up with clients. How effective is your mailout campaign? Discuss direct mail strategy here .

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Old 06-13-2006, 07:33 PM
Goknights Goknights is offline
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Default damn postcards...

so, i just got my postcards in the mail today.. I make my postcards in photoshop and use overnightprintss.com to print. i just noticed that comparative is not spelled correctly at the bottom left of the card.. I know most people will not notice, but some definitely will. it irritates me because i did fix the spelling, i just loaded the wrong freaking file.. Would you mail the cards and follow up with another card shortly after with the spelling fixed or would you just trash the cards? Damn marketing stuff isn't cheap...
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Old 06-13-2006, 07:41 PM
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Default Re: damn postcards...

I would trash them or maybe sell them to someone else disclosing the error of course. One only gets one chance to make a good impression, and from what I've seen on your website, your organization is very high speed. It's all about credibility and professionalism...but you know that, follow you instincts.
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Old 06-13-2006, 07:45 PM
Goknights Goknights is offline
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Default Re: damn postcards...

i appreciate the feedback. Thats what happens when I'm in a hurry.. Expensive mistake.. I will always have friends and co-workers proof my marketing materials from now on.. I'm still thinking about mailing and seeing what happens..
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Old 06-13-2006, 07:56 PM
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Default Re: damn postcards...

Honestly, I "doubt" it is a deal breaker - Well I guess it depends how blatent the error is - but seriously I think I would still mail them. Credibility is still important I agree, but for one mailout of post cards, I would imagine you will still catch the same captive audience.

Btw did anyone catch blatent - answer honestly - It's kind of my point.
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Old 06-13-2006, 08:02 PM
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Default Re: damn postcards...

Your point was right on target!
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Old 06-13-2006, 08:21 PM
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Default Re: damn postcards...

Kevin,

Don't feel bad. I hate typos so I'm very careful of my own print material (it is expensive)! However, I ordered some refrigerator magnets that were much more than postcards (they had cooking and other measurements/conversions). People loved them.

However, when I received them I couldn't believe it. I had everything but my contact phone # on them! Duh! I guess when I was filling out the online form I "assumed" the phone number would automatically be put on there (as I must have entered it somewhere else when ordering).

Of course, most people using the magnets could care less, but a friend or two pointed it out to me. Plus, I switched companies so if I had just put my phone # on the magnets, I'd be OK as that hasn't changed. That was a waste of money.

I would probably trash the postcards.
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Old 06-13-2006, 11:25 PM
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Default Re: damn postcards...

IMO just mail them, most people will look past it and never even notice. Besides 95-99% of them won't even get read...sorry to say, so of the 1-5% that does look at it how many of them really would notice?
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Old 06-14-2006, 03:56 PM
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Default Re: damn postcards...

Mail them! Most get tossed anyway, so don't worry Overnightprints.com is an awesome company. Vistaprint.com isn't bad either with the right coupon and use the glossy stock.
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Old 06-14-2006, 04:37 PM
Goknights Goknights is offline
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Default Re: damn postcards...

thanks for your opinions.. I've decided to go ahead and mail the postcards..
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Old 06-14-2006, 04:39 PM
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Default Re: damn postcards...

i've never used vistaprint.. what is the quality like compared to overnight?
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