Real Estate Forums

Direct Mail Marketing Real Estate Agents use direct mail marketing as a staple for prospecting and following up with clients. How effective is your mailout campaign? Discuss direct mail strategy here .

Reply
 
Thread Tools Display Modes
Old 06-14-2006, 04:41 AM
jessiesc jessiesc is offline
Advanced Webmaster
 
Join Date: May 2006
Posts: 1,837
jessiesc is on a distinguished road
Default ROI and resources

Is anyone interested in sharing their resources on obtaining Printed materials and discussing the costs of these materials as it relates to Cost per item (not ROI ).

I mean of course, internet resources. Since some of us might use local printers which doesn't help the rest of us if we don't live in that area

Example:


The only things I order pre-printed are business cards, and pre-printed notepads and things with magnets to which I can attach my business cards.

Post cards and the like I print myself and just buy the card stock. I calculated the cost difference of having them pre-printed and just adding the addresses to designing them and printing them myself (including the cost for toner/ink and the cost per postcard/paper).

Considering the minimum order qty to purchase pre-printed items, the savings was quite interesting.

Just a thought.
Reply With Quote
Old 06-17-2006, 05:34 PM
Philadelphia Realtor's Avatar
Philadelphia Realtor Philadelphia Realtor is offline
Advancing Webmaster
 
Join Date: Mar 2006
Location: Chester County, PA
Posts: 41
Philadelphia Realtor is on a distinguished road
Send a message via AIM to Philadelphia Realtor
Default Re: ROI and resources

FWIW, I have used a this company for postcard printing and have been very pleased with their service and quality.

http://www.purepostcards.com

My marketing person turned me on to them...she's used them for quite a while.
__________________
Regards,
Robert Santangelo, Broker
www.SoldBySanta.com

Santangelo Real Estate is your Philadelphia real estate broker for upscale and luxury homes. Search for houses and property listings from Malvern and Chester Springs to The Main Line. We help buyers and sellers relocate when moving to or from Philadelphia.

www.PitchInForBaseball.org "Let your equipment play extra innings!"
Reply With Quote
Old 06-30-2006, 03:03 PM
northidaho northidaho is offline
New real estate webmaster
 
Join Date: Jun 2006
Posts: 11
northidaho is on a distinguished road
Default Re: ROI and resources

We print our own as well. Even better, we just recently purchased a Canon color copier so our cost per print radically dropped making it even more viable.

With that said, there is nothing that beats the glossy postcard look. We've used overnightprints.com - they have great prices. Since we've streamlined several of our processes, printing 5000-10,000 at a time is realistic for us.

Christina Ethridge
Marketing and Research
North Idaho Dream Team
Reply With Quote
Old 10-30-2006, 01:15 AM
Eric Blackwell Eric Blackwell is offline
Super Moderator
 
Join Date: Dec 2005
Location: Louisville Kentucky
Posts: 1,956
Eric Blackwell will become famous soon enough
Default Re: ROI and resources

We print our own here as well. Simply cheaper and more convenient.

Eric
Reply With Quote
Old 11-03-2006, 04:55 AM
Search Engine Book's Avatar
Search Engine Book Search Engine Book is offline
Advancing Webmaster
 
Join Date: Sep 2006
Location: Austin, Texas
Posts: 63
Search Engine Book is on a distinguished road
Default Re: ROI and resources

Hi Jessie.

For real estate postcard info and tutorials, you might want to check out a site called PostcardSmart.com. It's unbiased (not a postcard vendor), so it provides pretty good info. It covers all kinds of topics, but somewhere in the nav menu you'll see a "real estate" link.

Hope that helps you in your research. Good luck!

-Brandon
__________________
Brandon Cornett
Real Estate SEO Support Center
Reply With Quote
Old 12-21-2006, 03:29 PM
mattsweb mattsweb is offline
New real estate webmaster
 
Join Date: Dec 2006
Location: Minneapolis, MN
Posts: 3
mattsweb is on a distinguished road
Default Re: ROI and resources

Jessie,

I have worked at a promotional products company in the past that sold both pre-printed and stock products (like the magnets you can attach a card to.)

The big advantage of getting ordering them printed is the time saved. So if you're doing a small project, it's probably not worth going custom.

If you're doing a large project and you figure in both prices and time required, getting your material preprinted will probably pay off.

And who wants to spend their Saturday attaching business cards to magnets anyway?!
__________________
Customer appreciation in the Real Estate industry
www.realthankyous.com
Reply With Quote
Old 01-31-2007, 03:06 PM
Morristown's Avatar
Morristown Morristown is offline
Uber Real Estate Webmaster
 
Join Date: Jan 2007
Location: Morristown NJ
Posts: 1,484
Morristown is an unknown quantity at this point
Default Re: ROI and resources

I have used Direct-Color.com for post cards. $349.00 per 5000. If they do not have what you want, you can custom design it, or if you find it someplace else you just have to send them a sample and they can do it also. I would like to print my own cards but currently have 2 Konica/Menolta 2300DL color laser printers which will only do 24# paper of lighter. Thinking about getting one of there new printers such as magicolor
5430 DL which can be gotten for $475.00 and can print card stock.
__________________
James Boyer
RE/MAX Properties Unlimited
Morristown, NJ 07960
973-647-0253
Serving the Real Estate markets of Morristown, Morris Township, Madison NJ Real Estate, Chatham NJ , Summit, Short Hills, Millburn, Maplewood, South Orange, & West Orange Referals happily given and accepted. For information on home sales in New Jersey please contact. Morristown NJ Real Estate Madison NJ Real Estate Chatham NJ Real Estate
Reply With Quote
Old 01-31-2007, 03:17 PM
AaronSOLD AaronSOLD is offline
Uber Real Estate Webmaster
Recently blogged:
Edina Realty
at my REW Blog. Claim your blog
 
Join Date: Mar 2005
Posts: 690
AaronSOLD is on a distinguished road
Default Re: ROI and resources

Overnightprints.com has pretty good prices on postcards, business cards and flyers and the quality of their prints and paper stock is awesome.
__________________
Aaron

Minneapolis Real Estate | Twin Cities Real Estate | Edina Realty Agent
Reply With Quote
Old 01-31-2007, 05:20 PM
Calum Calum is offline
Real Estate Web Guru
 
Join Date: Aug 2006
Location: Tampa, Florida
Posts: 324
Calum is on a distinguished road
Default Re: ROI and resources

I agree, we also use overnightprints.com and have been very happy. We get the U/V coating on both sides and they look fantastic.

We generally order 1,000 at a time and get them pre-printed with our postal indicia. We then do a carrier route mailing, so the cards do not need to be addressed, and the postage is only $0.127 each.
__________________
Calum MacKenzie
Tampa Real Estate | Wesley Chapel Real Estate | Sun Valley Real Estate
Reply With Quote
Old 04-05-2007, 05:25 PM
RESteve's Avatar
RESteve RESteve is offline
Moderator
 
Join Date: Sep 2005
Location: Houston, TX
Posts: 1,458
RESteve is on a distinguished road
Default Re: ROI and resources

You can have them mailed for .07 a piece?
__________________
Steve Castaneda, Realtor
Keller Williams Realty
The MyHomeHouston Team

Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents.
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

REW Conference

For our members

Main Sections

IDX Coverage Areas

Spiders Welcome

All times are GMT -7. The time now is 01:28 PM.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.