If your having problems increasing your conversion ratio
I would think this could be improved by getting those turndowns to qualify.
There are many things to do when borrowers get turndown you should have a system in place that you can essentially refer these people to to fix their credit. I know in my office we practice religiously repairing credit so we can have those borrowers into homes within 4-9 months. Im sure many other things affect the conversion ratio but I think you can substatially increase your business by working with everyone you come into contact with. Have a contact in place who can assist with credit repair so that way your also not wasting your time on them so you can pursue qualified buyers.