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PPC 101

Update Your AdWords Account With Expanded Text Ads

Karelyn Campbell posted this

If you haven’t heard about Expanded Text Ads (ETAs) then you need to read this blog because as of January 31, 2017 AdWords will no longer allow advertisers to create or edit Standard Text Ads (STAs). Advertisers like you will have to transition to ETAs and you’ll want to get started right away! ETAs are fantastic because they provide much more information than STAs. Google has designed ETAs to have two headlines instead of one and additional characters in the description; jump...

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PPC 101

REW PPC Takes California! Google Partners Summit 2016

Karelyn Campbell posted this

From November 9-11, the REW PPC Team had the opportunity to attend the Google Global Partners Summit in San Francisco. This year, the summit was held off-campus at the Westin St. Francis Hotel in the heart of San Francisco. Google flew in over 900 attendees from 51 countries to share the latest in Google paid search, technology and best practices for measurement to help us serve our clients even better! Day 1 The first day kicked off with a welcome reception, an address from the Al...

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PPC 401

Enhance Your PPC Game with Automated Rules!

Karelyn Campbell posted this

Automated Rules allow you to automatically apply changes to your account based on pre-determined conditions from editing your bids, pausing/enabling ad groups or even sending you an email. They are a great way to help streamline day-to-day account maintenance and save you time! Rules are simple to setup and can be applied to the Campaign Level, Ad Group Level, or the Keyword Level. Let’s go over the basics on how to setup Automated Rules using the example of changing your max bid...

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4.7 Is Here! - Your Guide To 4.7 Features

REW Travis L posted this

Welcome to the new REW Backend, 4.7. This guide will go over some of the new features available to you once you upgrade to the new backend.  Start here if you're interested in upgrading to 4.7 on your REW website. Auto Generated Searches   New in 4.7 is the option to control whether Auto Generated Saved Searches get sent to a lead after they look at multiple listings. If a lead has not saved any searches and has looked at 20 listings currently on the IDX fee...

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REW Backend 101

Resizing an image using Moxie Manager

REW Colin posted this

When adding an image to Moxie Manager there are a few options in which we can use to optimize said picture. This helps in particular with page loading times.   Adding an image to Moxie Manager   We will first start off with uploading an image to Moxie Manager.   While in the backend, editing a page, click the "Insert/Edit image" button:       Then click the source button:       You will be brough...

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SEO 101

Image Optimization & SEO For Photos

REW Melissa posted this

If you're looking for ways to supplement your SEO strategy, it's time to consider image optimization! Images are a vital addition to any page, but not everyone is aware that they present often untapped opportunities for SEO. Taking advantage of the extensive possibilities that image optimization delivers can boost an already strong SEO strategy. Not sure where to start? We've consolidated some of the most important ways to make your images as search engine and user-friendly as possible! ...

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SEO 101

How to Handle Navigation: Mega Menus, Primary & Side Navigations

REW Melissa posted this

We're going to sum up a lot of research right now: the best navigation for your website is the one that makes the most sense. That's it. REW websites come with two default navigation options: a primary navigation and a side navigation. For many of our newest sites, the primary navigation takes the form of a mega menu. Our other sites tend to utilize a drop down menu for the primary navigation. Regardless of which option your site has, the same principles are going to apply: Primary Nav...

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REW Backend 101

Facebook Page Plugin

REW Devon posted this

You can use the Facebook Plugin to promote your Facebook page on your website. It’s easy to add this plugin to your site as it only requires you add a couple blocks of code into a CMS snippet. Start by creating a CMS snippet by navigating to CMS > Manage Snippets > New CMS Snippet and copy/paste in this block of code: <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementB...

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SEO 101

The Most Important Metrics In SEO Success

REW Melissa posted this

When it comes to evaluating the success of an SEO campaign, there are three metrics that matter most: traffic, conversion rate, and leads. At the end of the day, it's these three metrics that determine how many people you can convert into clients. Leads Your leads are the number of visitors to the site who register, fill out a form or otherwise allow you to capture their contact information. For most real estate agents, the entire purpose of their website is to get more leads. You c...

0 Comments - 838 Views

SEO 101

Ground Zero: Launching a New Website with SEO

REW Melissa posted this

Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a "ground zero" overview of how to plan your site and start building out content! Start Small: Choose Your Focus Communities When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backe...

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