PPC 101

Here you'll find some starter tips to building a great PPC campaign for real estate leads.

PPC 101
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Update Your AdWords Account With Expanded Text Ads

Karelyn Campbell posted this

If you haven’t heard about Expanded Text Ads (ETAs) then you need to read this blog because as of January 31, 2017 AdWords will no longer allow advertisers to create or edit Standard Text Ads (STAs). Advertisers like you will have to transition to ETAs and you’ll want to get started right away! ETAs are fantastic because they provide much more information than STAs. Google has designed ETAs to have two headlines instead of one and additional characters in the description; jump...

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PPC 101
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REW PPC Takes California! Google Partners Summit 2016

Karelyn Campbell posted this

From November 9-11, the REW PPC Team had the opportunity to attend the Google Global Partners Summit in San Francisco. This year, the summit was held off-campus at the Westin St. Francis Hotel in the heart of San Francisco. Google flew in over 900 attendees from 51 countries to share the latest in Google paid search, technology and best practices for measurement to help us serve our clients even better! Day 1 The first day kicked off with a welcome reception, an address from the Al...

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PPC 101

Five PPC Settings You Need to be Using Right Now

REW Anne posted this

If you’re running your own PPC campaign, or are interested in starting your own, then make sure you take 5 minutes and read this article—it’s for you! At REW, we employ a variety of advanced strategies and tactics, and often delve into advanced settings that can help take campaigns to the next level. But in order to experience PPC success, a strong foundation has to be built. Here are my top 5 most important PPC settings that you need to be taking advantage of right now. ...

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