SEO 101

This beginner category deals with search engine optimization "specifically" for the real estate industry.

SEO 101
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SEO for Real Estate: A Guide to the Perfectly Optimized Page

REW Michael C posted this

We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page. In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course,...

1 Comment - 545 Views

SEO 101

Intrusive Interstitials: How will Google's New Update Affect Me?

REW Michael C posted this

A few months ago, we here in the SEO department started talking about the announced interstitial update from Google, in particular that pages with intrusive interstitials will be devalued in mobile SERPs. Note, this update does not apply to traffic from sources other than Google’s mobile search. This change is on a page-by-page basis only, so the devaluation of one page in the mobile search results will not impact your other pages, or your website as a whole. So what is an intrusive...

0 Comments - 260 Views

SEO 101

Image Optimization & SEO For Photos

REW Melissa posted this

If you're looking for ways to supplement your SEO strategy, it's time to consider image optimization! Images are a vital addition to any page, but not everyone is aware that they present often untapped opportunities for SEO. Taking advantage of the extensive possibilities that image optimization delivers can boost an already strong SEO strategy. Not sure where to start? We've consolidated some of the most important ways to make your images as search engine and user-friendly as possible! ...

6 Comments - 1,393 Views

SEO 101

How to Handle Navigation: Mega Menus, Primary & Side Navigations

REW Melissa posted this

We're going to sum up a lot of research right now: the best navigation for your website is the one that makes the most sense. That's it. REW websites come with two default navigation options: a primary navigation and a side navigation. For many of our newest sites, the primary navigation takes the form of a mega menu. Our other sites tend to utilize a drop down menu for the primary navigation. Regardless of which option your site has, the same principles are going to apply: Primary Nav...

0 Comments - 1,279 Views

SEO 101

The Most Important Metrics In SEO Success

REW Melissa posted this

When it comes to evaluating the success of an SEO campaign, there are three metrics that matter most: traffic, conversion rate, and leads. At the end of the day, it's these three metrics that determine how many people you can convert into clients. Leads Your leads are the number of visitors to the site who register, fill out a form or otherwise allow you to capture their contact information. For most real estate agents, the entire purpose of their website is to get more leads. You c...

0 Comments - 989 Views

SEO 101

Ground Zero: Launching a New Website with SEO

REW Melissa posted this

Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a "ground zero" overview of how to plan your site and start building out content! Start Small: Choose Your Focus Communities When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backe...

1 Comment - 1,148 Views

SEO 101

Information Architecture For SEO: Creating SEO-Friendly Sites

REW Melissa posted this

A well-planned, clear site architecture can offer numerous benefits for both users and search engines, which in turn can benefit your website in the long run. A strong information architecture should be the foundation from which you build out your website, and if you design your site right, your information architecture should never be in conflict with your SEO goals. Why A Clear Site Architecture Is Important The way a site is structured affects multiple aspects of your website: usabi...

0 Comments - 1,373 Views

SEO 101

Social Media Management Platforms To Save You Time: Buffer, Hootsuite & ...

REW Melissa posted this

Taking on social media can be a daunting task--and extremely time consuming, too. But thanks to a wide medley of syndication products, managing your social media is easier than ever! When time is money, this efficiency can equal significant savings. For that reason, we highly recommend investing in a social media management platform, freeing up your team's time for other important tasks! I've put together a quick run-down on three of the most popular social media management platforms to sa...

0 Comments - 1,641 Views

SEO 101

How To Choose A Domain Name

REW Melissa posted this

Choosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider. Domain Authority How old is the domain? Generally speaking, the older a domain is, the more likely it is to have history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, your o...

4 Comments - 1,492 Views

SEO 101

On Page SEO For Real Estate Websites

Morgan Carey posted this

What is On page Optimization And why is it important? This article provides a basic guide to implementation of proper on page optimization. With a great foundation including proper SEO your website pages you can generate significant organic traffic which of course generates more leads and more closings!  Start with headers  Header & Support Information: Page Title: Widely regarded as your most important onpage element. Your title should focus on two things - ...

7 Comments - 3,228 Views