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PPC 201

Connect With Leads Instantly Using AdWords Message Extensions

Karelyn Campbell posted this

Message extensions are a new feature in AdWords that allows users viewing your ads on mobile devices to send your business a text message. Users simply click the message icon on your ad and the messaging app in their mobile phone will be populated with a pre-scripted text that is ready to send! In today’s mobile-first world, message extensions are a convenient and efficient way for users to initiate conversations with real estate agents on their own time. They can be used by individ...

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PPC 101
Featured

Update Your AdWords Account With Expanded Text Ads

Karelyn Campbell posted this

If you haven’t heard about Expanded Text Ads (ETAs) then you need to read this blog because as of January 31, 2017 AdWords will no longer allow advertisers to create or edit Standard Text Ads (STAs). Advertisers like you will have to transition to ETAs and you’ll want to get started right away! ETAs are fantastic because they provide much more information than STAs. Google has designed ETAs to have two headlines instead of one and additional characters in the description; jump...

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PPC 101
Featured

REW PPC Takes California! Google Partners Summit 2016

Karelyn Campbell posted this

From November 9-11, the REW PPC Team had the opportunity to attend the Google Global Partners Summit in San Francisco. This year, the summit was held off-campus at the Westin St. Francis Hotel in the heart of San Francisco. Google flew in over 900 attendees from 51 countries to share the latest in Google paid search, technology and best practices for measurement to help us serve our clients even better! Day 1 The first day kicked off with a welcome reception, an address from the Al...

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PPC 401

Enhance Your PPC Game with Automated Rules!

Karelyn Campbell posted this

Automated Rules allow you to automatically apply changes to your account based on pre-determined conditions from editing your bids, pausing/enabling ad groups or even sending you an email. They are a great way to help streamline day-to-day account maintenance and save you time! Rules are simple to setup and can be applied to the Campaign Level, Ad Group Level, or the Keyword Level. Let’s go over the basics on how to setup Automated Rules using the example of changing your max bid...

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REW Web Tips

How Much Will PPC Cost?

REW Max posted this

We often get asked how much it will cost to run a PPC campaign. Watch this video to get a little bit of insight into why this question can't be answered so simply.

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PPC 301

3 Common PPC Problems & How to Fix Them

REW Anne posted this

This REW U post was inspired by you! With the feedback my team and I have received in mind, we’ve compiled some simple solutions to the challenges you've faced once your campaign is up and running. Problem 1 – My Leads Are All Junk This is one of the most common problems in ALL types of online advertising. While there's no way to ensure all of your leads will be qualified buyers looking to find a home today, you can increase the specificity of your ads to help target buyers...

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PPC 201

AdWords Keyword Match Types Explained

REW Anne posted this

In addition to the settings, the selection of keywords and match types can greatly influence a campaign's bottom line. For more conversions at lower costs, I recommend an audit of your keywords and match types. Read on for an overview of Google's 5 different match types, including what they mean, how they work, and when you should use them. Broad Match Broad Match is the broadest of all match types and has no special symbol, so often (and usually unfortunately) this is the match type ...

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PPC 101

Five PPC Settings You Need to be Using Right Now

REW Anne posted this

If you’re running your own PPC campaign, or are interested in starting your own, then make sure you take 5 minutes and read this article—it’s for you! At REW, we employ a variety of advanced strategies and tactics, and often delve into advanced settings that can help take campaigns to the next level. But in order to experience PPC success, a strong foundation has to be built. Here are my top 5 most important PPC settings that you need to be taking advantage of right now. ...

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