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AdWords Keyword Match Types Explained

REW Anne posted this

In addition to the settings, the selection of keywords and match types can greatly influence a campaign's bottom line. For more conversions at lower costs, I recommend an audit of your keywords and match types. Read on for an overview of Google's 5 different match types, including what they mean, how they work, and when you should use them. Broad Match Broad Match is the broadest of all match types and has no special symbol, so often (and usually unfortunately) this is the match type ...

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