PPC 201

Connect With Leads Instantly Using AdWords Message Extensions

Karelyn Campbell posted this

Message extensions are a new feature in AdWords that allows users viewing your ads on mobile devices to send your business a text message. Users simply click the message icon on your ad and the messaging app in their mobile phone will be populated with a pre-scripted text that is ready to send! In today’s mobile-first world, message extensions are a convenient and efficient way for users to initiate conversations with real estate agents on their own time. They can be used by individ...

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PPC 101
Featured

Update Your AdWords Account With Expanded Text Ads

Karelyn Campbell posted this

If you haven’t heard about Expanded Text Ads (ETAs) then you need to read this blog because as of January 31, 2017 AdWords will no longer allow advertisers to create or edit Standard Text Ads (STAs). Advertisers like you will have to transition to ETAs and you’ll want to get started right away! ETAs are fantastic because they provide much more information than STAs. Google has designed ETAs to have two headlines instead of one and additional characters in the description; jump...

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PPC 101
Featured

REW PPC Takes California! Google Partners Summit 2016

Karelyn Campbell posted this

From November 9-11, the REW PPC Team had the opportunity to attend the Google Global Partners Summit in San Francisco. This year, the summit was held off-campus at the Westin St. Francis Hotel in the heart of San Francisco. Google flew in over 900 attendees from 51 countries to share the latest in Google paid search, technology and best practices for measurement to help us serve our clients even better! Day 1 The first day kicked off with a welcome reception, an address from the Al...

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PPC 401

Enhance Your PPC Game with Automated Rules!

Karelyn Campbell posted this

Automated Rules allow you to automatically apply changes to your account based on pre-determined conditions from editing your bids, pausing/enabling ad groups or even sending you an email. They are a great way to help streamline day-to-day account maintenance and save you time! Rules are simple to setup and can be applied to the Campaign Level, Ad Group Level, or the Keyword Level. Let’s go over the basics on how to setup Automated Rules using the example of changing your max bid...

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