6 myths about real estate websites
Real estate websites are an awesome business tool and we've seen Realtors integrate them into powerful business strategies.But we've also heard a lot of misconceptions about websites.
To help break down some of those urban legends, we're sharing 6 of the most common myths about real estate websites.
Myth 6: Real estate websites require coding skills
Behind every real estate website, there's a lot of HTML and CSS. But that doesn't mean today's real estate agents need to know how to code a website to be successful. Instead, websites have become highly accessible through user-friendly platforms, built specifically for people who have no coding experience. It's now easy to have a gorgeous website without knowing a string of code!
Myth 5: Real estate websites generate leads
Many Realtors sign up for a real estate website because they want more leads. You absolutely can get more leads and the website is a critical part of doing so, but the website itself doesn't generate leads.
Instead, it's what you do with the website that generates leads on it. SEO generates leads. PPC generates leads. Social media generates leads. It's these and similar systems that generate leads by driving fresh, relevant traffic to your website.
The website's role is to convert that relevant traffic from visitors into registered users through valuable information and clever lead capture mechanisms.
Myth 4: Real estate websites are ready instantly
A high-quality real estate website built to generate and convert leads takes effort to get right, which means you're going to need to put in some time during the initial setup.
But there are ways to make the process a little easier. We recommend getting the skeleton of your site ready to go first, which means focusing on you home page, a few core listing pages, and simple bio content. If your site has a good core boilerplate, this should be all you need to get the site online.
Going live fast matters because it allows you to start generating leads on the site and seeing an ROI. This progress can be incredibly motivating and is often the extra little push Realtors need to take the site to its next level.
After the site is live, it's time to really make the site your own. This is when you can start adding even more communities, customize the buying and selling options, and adding extra content here and there.
Updating and improving your website should be a long-term, ongoing initiative at this point. Websites that are continually updated perform better in the search engines, have more information to keep users engaged, and provide stronger online experiences.
Myth 3: Real estate websites are a big expense
When done properly, real estate websites aren't an expense—they're an investment! It is true that websites can be expensive to setup and have SaaS fees that are higher than some Realtors are used to, but it's because top notch websites are a business apparatus. They are a series of features and tools that, used correctly, help you increase your GCI.
If you combine your website with smart lead generation systems and the right follow-up plan for converting leads into clients, you're going to make a profit.
We've seen this proven time and time again, and even just released a new product called Guaranteed ROI that shows Realtors how a website, online advertising, and strategic follow-up come together to generate a positive ROI (guaranteed!)
Myth 2: Real estate websites all look the same
It's true that you're going to find some basic similarities across all real estate websites: they'll all have listings and info about the team, they'll all show photos of houses and happy people, and they'll all include some sort of property search. But that's where the similarities often end.
The Realtors who are killing it online have put in what it takes to create phenomenal and oftentimes unique user experiences. Their websites reflect who they are, and they look nothing alike. Take a peek for yourself:
Exhibit A - TheAgencyRE.com
Exhibit B - SuncadiaRealEstate.com
Exhibit C - NanaimoInformation.com
Myth 1: Real estate agents don't need a website
Even surrounded by modern technology, some real estate agents still don't realize how important a website is for their business. Even if you aren't using your website to generate leads and fuel your business, you still need a website for one simple reason: buyers and sellers expect you to have one.
In this digital age, potential clients are going to look you up online and make decisions based on what they find. If you're nowhere to be seen, they'll move on to the next person. You need a website that shows off your skills and shares your value with potential buyers and sellers.