Career Spotlight: Eric, Search Engine Marketing

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Eric, SEO & PPC Team LeadWhat would you say you do here?

I'm the Team Lead of the SEO & PPC department. It's my job to make sure this department is running as efficiently as possible, while keeping our clients happy! I'm also responsible for staying on top of industry trends, training staff members, helping develop new SEO & PPC products, and consulting on best SEO practices to our company's other departments.

Can you tell me a little about your department?

The SEO and PPC department is all about bringing visitors to our clients' websites. We're a one-two punch of search engine marketing that brings in search traffic through both paid and unpaid methods. SEO (Search Engine Optimization) is about growing a website's visibility in unpaid, organic search results. PPC (Pay-Per-Click) is a type of online advertising where you pay a fee every time someone clicks your ad.

What do you think it takes to be a successful SEO writer?

Of course, you need a strong foundation of writing and editing skills. On top of that, you need an analytical mind to help make data-driven decisions in order to plan out a client's content strategy. Adaptability is also key, as what may work in SEO one day may not work the next.

What do you look for in your PPC candidates?

Most candidates don't come in with any previous PPC experience, so it's all about a willingness to learn. Attention to detail and the ability to analyze data are key. A marketing background is a plus too, as our PPC experts have to write compelling ad copy!

What tips do you have for someone who wants to apply for your team?

For SEO, a strong writing sample is essential. It's easier to teach the technical side of SEO than it is to teach writing. For the team in general, displaying an aptitude for marketing or web technology is a major plus.

What's the best part of your job?

I'll cheat and give two best parts. One is working with such a fun team. We work in an open-concept office, so we're constantly trading ideas, tackling questions together, and learning on the fly. That leads to my second best part, which is working in an industry where you get to learn something new every day. The SEO & PPC industries are constantly evolving, so you have to stay on your toes and keep up to the date with the latest industry developments.

You were recognized and promoted to Team Lead in under a year. What skills or personality traits do you think contributed to your rapid success? 

My charming smile? I think a lot of it was a willingness to challenge the status quo, to think big picture about what processes or practices could be improved in the department, and a willingness to say "yes" to every new task that was offered up to the team.

What advice do you have for other people who want to get noticed at REW, or in the general workforce?

Show initiative. It's already expected of you that you'll do your job well, so if you really want to be noticed, go above and beyond those expectations. Take on additional responsibilities whenever possible, and ask your leader what you can do to take your career to the next level. Most importantly, make sure you're showing off any skills you have that may set you apart from your peers. It's all about showing your unique value.

What are your plans for the future?

First, I'm getting married on July 1st. After that, I'm looking forward to growing out our team to meet the growing demand from our clients!

Thanks, Eric!

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