Celebrating Twenty-Two Years With REW: Our Mission, Our Goals, And Our Exciting Birthday Promo

Posted by REW Marketing

Updated on April 9th, 2026

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Published in AI - Artificial Intelligence

On April 9th, 2004, Real Estate Webmasters first opened its doors, and today we celebrate twenty-two years as the most innovative real estate web company in the world—and we’re just getting started!

We’re invested in giving back, which is why we’re commemorating not just ourselves, but also our clients. Because after twenty-two years of building, creating, learning, and growing alongside the real estate industry, we think you deserve to know who we are, what we’ve been doing, and—most importantly—where we’re taking you next.

We're offering huge discounts for REW's 22nd Birthday Promo

The Real Estate Webmasters Journey

22 Years in business · 60,000+ Projects completed · 1,000,000+ Hours of development · 10,000+ Websites launched

Real Estate Webmasters was founded from just a small idea. And while we've come a long way from where we started twenty-two years ago, our company continues to grow. We’ve crunched the numbers, and this makes us the most established, independent real estate CRM and technology company in the world. 

But numbers only tell part of our story. Behind the scenes, we’re proud of not only our scale, but also our tenure. In the tech industry, where the average employee sticks around for about two years, our team averages over seven years with REW. In fact, several members of our family have been with us for more than two decades. Every single day, our team proves that they’re not just experts in their field, but people who genuinely care about this industry and the customers they serve. 

REW staff get-together in Nanaimo (left), Michael & Moriah celebrating their 20th year with REW (right)

And this is true of our clients, as well. Gary Ashton, who leads the #1 RE/MAX team in the world, has been with us since before REW officially existed, back when our founder, Morgan Carey, was still running his SEO consulting business.

At REW, we focus on building long-lasting partnerships with our clients and our team members. Because these are the things that matter most.

Being Independent Is Our Advantage

But here’s what makes us different from the other guys: we are completely independent. That means no venture capital, no private equity, and no quarterly earnings calls with investors demanding that we cut corners to squeeze more margin. It’s simply us.

And our independence isn't incidental. It’s a deliberate choice and the source of everything that makes Real Estate Webmasters stand out. We can invest in things that don't pay off this quarter. We can take on clients who are a great fit even if they're not the biggest contract. We can say no to shortcuts that would compromise our work. We don't have bosses telling us otherwise.

In short, we stay true to who we are—and that makes a difference to our clients.

Our Next Steps: What’s New & In The Works at REW

From the beginning, Real Estate Webmasters has always been an SEO company. We built our reputation on helping real estate professionals climb the search engine ranks and effectively generate business. We remain, by a wide margin, the best SEO and web performance company in this industry. Our foundations haven’t changed.

But the world around us has changed. And we’re right at the forefront!

REWpert, our own proprietary AI engine, is now live. He’s here to make your life easier by processing call transcripts, grading agent performance, and coaching realtors in ways that would have required a full-time manager just a few years ago. But make no mistake—REWpert is not a third-party chatbot that we’ve just installed into the CRM. We’ve built him from scratch from our own innovation to be tuned into your exact real estate needs as an agent.

In Q2 of this year, we're launching NORÉ. This is our new AI-powered Search Everywhere Optimization tool that extends your reach with just a click of a button. SEO is constantly evolving and this is just the next step! NORÉ goes beyond Google, and feeds into every avenue where buyers and sellers are searching for agents.

REW's soon-to-be-released AI/SEO tool, NORÉ

We also offer free monthly coaching to the entire industry—not just our customers—on AI integration, SEO strategy, CRM conversion, and more. Because one of our core values is moving the industry forward and learning from one another.

GCE vs. GKE: What’s At Stake

Just like Real Estate Webmasters, technology is also constantly evolving, and changes are often not just recommended but necessary. If you're an existing REW customer still running on our legacy GCE infrastructure, we want to have an honest conversation with you about upcoming changes and exciting new features—as well as the risks that come with not upgrading.

Our new GKE platform isn't just faster than GCE, it’s loaded with the latest features that are incredibly relevant in the tech world. Upgrading means higher availability, smarter bot filters, site-wide security that blocks threats before they even have a chance to reach your site, and push notifications for new leads. As well, most critically, it’s the only platform that will house our AI features, both current and future.

The benefits of upgrading to GKE

While our old platform still runs, it is aging infrastructure that Google doesn’t favour and that cannot support REW’s new features. If you want access to everything we're building—the AI, the automation, the performance—GKE is where you need to be.

Our 22nd Birthday Promo

To celebrate our birthday, and to make this transition as easy as possible, we're making the most significant upgrade offer in REW's history.

Birthday Promo—Existing Customers: Upgrade To GKE

• Up to $2,000 migration credit on a 36-month commitment—covers content migration, lead and saved search migration, and IDX field re-implementation. This handles 80% of all use cases at no cost.
• 6 months of Rewpert AI free—including AI credits.
• 6 months of free dialer and texting.
• 50% off rebuilding any existing custom work on the new platform.
• 25% off any net-new custom development.
• 3 months of free PPC management on a 12-month commitment.

Birthday Promo—New Clients: Start On The Right Foundation

• Free upgrade to LUX Design on a 36-month commitment ($2,000 value).
• 6 months of free Rewpert AI including AI credits.
• 25% off custom development.
• IDX Match for Sierra migrations—if Sierra is pulling fields we're not, and they're in the IDX feed, we'll pull them for you.
• A special offer for returning customers—the OG promo, just for those coming home. Ask us about it.

Our Offer For Single Agents

And for the independent operators out there—single agents who want enterprise technology without the enterprise contract—ask us about our no-contract option. We're building for all three of our ideal customer profiles: the Visionaries, the Optimizers, and the Attractors. If you aspire to be any of those things, this offer is for you.

One Last Thank You

We’ve been around long enough to watch the rise and fall of trends, seen competitors emerge and lose sight of what they stand for. 

But Real Estate Webmasters has also been around long enough to solidify who we are and what we’re passionate about. We’re a custom shop. We’re a technology company with a focus on SEO. But more recently, we’ve also become an AI company, developing our own engine from the ground up—making us faster, more efficient, more marketable, and more relevant than ever.

Most of all, we're still here.

Happy birthday to us—and thank you for being part of it!

REW Clients: Rob Thompson, David Abernathy, Mike Perna & Gary Ashton

REW's 22nd Birthday FAQ