Gary Ashton: Leader of the #1 RE/MAX Team in the World Helps Shape REW CRM

Mheanne Celis
Posted by Mheanne Celis
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Published in About REW

There are very few names in the real estate industry that have managed to leave their mark, and Gary Ashton is no doubt one of them. As a renowned leader, innovator, and top REALTOR®, we’re excited to have the chance to partner with Gary in shaping the future of REW CRM

In this blog, we’ll learn more about Gary and his role as part of Real Estate Webmasters’ product advisory board.

Gary Ashton

Gary Ashton, Founder of The Gary Ashton Real Estate Team of RE/MAX Advantage.

 

Getting to Know Gary Ashton

Gary Ashton is the founder of The Ashton Real Estate Group of RE/MAX Advantage—the #1 RE/MAX team in Tennessee, the U.S., and even globally. Having more than 20 years of experience in real estate, Gary has successfully built a legendary reputation. He has consistently been part of the top 1% of REALTORS, and The Ashton Real Estate Group is the official real estate team for the NHL's Nashville Predators.

In 2004, Gary made a big decision to focus on his online presence and innovating his marketing strategies. That move brought him to Real Estate Webmasters, resulting in a partnership that further fueled each party's growth. Over the years, we've visited each others' headquarters (ours on Vancouver Island, and Gary in Nashville) to collaborate on new ideas and projects.

Gary was also a speaker and co-host at the 2024 REW Summit in Nashville, and today he's one of our incredible product advisors. His experience, insight, and skills are invaluable and we can't wait to show you the results of this partnership.

Gary Ashton and Morgan Carey at REW Summit.

Our CEO, Morgan Carey, and Gary Ashton at the 2024 REW Summit in Nashville.

New REW CRM Innovations

Last month, we released a couple of powerful product updates, including Pinned Notes on REW CRM. Guess who inspired this new feature? (drum roll)...Yes, Gary Ashton! Pinned Notes allows users to permanently place important notes on top of the CRM’s Notes section. This gives agents more control in organizing their notes, and ensures no critical information is accidentally buried. 

REW CRM's Pinned Notes feature.

REW CRM's new Pinned Notes feature.

Aside from Pinned Notes, Gary’s insight led us to start developing a Lead Stage Manager on REW CRM. We understand the need for flexibility when it comes to labelling leads so you can accurately record your lead’s stage. This feature is currently in our roadmap and under development, so stay tuned for its release this winter!

“We’ve been with Real Estate Webmasters for over 20 years. From the beginning, we’ve been part of the innovation process—visiting their HQ in Vancouver Island, welcoming them to Nashville, and collaborating at REW Summits and industry events. This new advisory board just formalizes what REW has always done—build with the best. - Gary Ashton

Having Gary on board with us as we shift and level up REW CRM gives us a massive advantage. He knows the industry like the back of his hand, and he has a deep understanding of what agents need to succeed. He’s been at the top of the game himself, so he knows the tools and strategies it takes to get there—and he’s helping us build those into REW CRM.

Upcoming Product Updates

Our next REW CRM update is launching this winter! Aside from the Lead Stage Manager, we’re also releasing the next phase of our AI dialer update, the AI Call Grading and Coaching feature, as well as other powerful tools like Email Metrics and Campaigns Redesign, Presentation Mode, and Open Houses. Check out our winter product updates sneak peek blog post for more information.

Lead Stage Manger

Upcoming Lead Stage Manager tool on REW CRM.

Let’s Connect on the REW Forum

The REW Forum is the perfect place to connect with other real estate professionals, share your insights, ask questions, and stay updated on the latest industry news and product releases. Our CEO, Morgan Carey, and the team also share REW CRM guides and best practices so you can unlock the full potential of the CRM. 

“We’re always trying to push the boundaries and lead the change.” Gary told Morgan during a conversation at the Real Estate Webmasters office on Vancouver Island.

Join Gary, Morgan, and our community, and let’s shape the future of real estate technology together!

REW Forum

Be part of the REW Forum community.

Gary Ashton FAQ

What is Gary’s role with Real Estate Webmasters?

Gary is part of Real Estate Webmasters' Product Advisory Board, helping shape new REW CRM features to meet real agent needs.

Why is having Gary on board valuable?

Gary’s deep industry knowledge, achievements, and leadership experience help us develop tools that genuinely support agent success.

What upcoming CRM features are inspired by Gary?

Our upcoming winter release includes a lead stage manager, which was born from Gary's insights. This feature will allow agents to customize lead stages, giving users flexibility in labelling leads.

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