REW Marketing
Posted by REW Marketing
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Published in Lead Generation

Real Estate Website Names

When it comes to building a successful online presence for your real estate business, choosing the right website name is a crucial step.

Your website name is not only the web address that visitors will use to find you, but it also plays a significant role in branding, marketing, and search engine optimization (SEO).

In this blog post, we will provide you with a guide on how to choose a good real estate website name that can help you stand out in the competitive online real estate market.

How To Pick A Domain Name For Real Estate

Here are some things to keep in mind when choosing a name for your real estate website:

  • Be Descriptive and Relevant: Your website name should accurately reflect your real estate business and be relevant to your niche or target market. For example, if you specialize in luxury homes in a specific location, consider including keywords like "luxuryhomes" or "luxuryrealestate" in your website name. 
  • Keep it Simple: A short and memorable website name is easier for visitors to remember and type into their browsers. Long and complicated names are prone to being misspelled or forgotten. Aim for a name that is concise, easy to spell, and easy to pronounce.
  • Consider Branding: Your website name is a key component of your brand identity. A domain name that is exactly your company name is a good way to promote memorability and consistency. Otherwise, your domain name should reflect your brand identity as closely as possible.
  • Do Your Research: Conduct thorough research to ensure that your website name idea is not already in use by another business or trademarked by another entity. Also, ensure that the website name is available across social media platforms so you can maintain consistency there as well.
  • Think Long-term: Your website name is a long-term investment, and changing it later can be challenging and costly in terms of rebranding and SEO efforts. So, choose a website name that won't become irrelevant as your business grows. In other words, avoid using location-specific or niche-specific names that may not be relevant as your business evolves.
  • Get Feedback: Don't hesitate to seek feedback from colleagues, friends, or potential clients on your website name. They may provide valuable insights and perspectives that you may otherwise miss. 

Using An Existing Website Name

Existing website names have some positive SEO characteristics that can make them worth keeping or re-using. First, they may already have strong backlinks, which would improve their ranking. Second, Google tends to favor websites that have been around longer as this conveys credibility, so using an existing domain name could benefit from this ranking factor.

So, if you have an existing domain name, we recommend favoring it over a completely new one. However, this can be overridden by relevance and branding concerns.

Plus, if the old domain has a negative history, including the use of spammy "black hat" SEO practices, then its use could be a liability. If you do move from an old domain to a new one, make sure to set up all relevant redirects, billing and contact changes, and new hosting.

Any reputable real estate website providers or webmasters should set this up for you. 

See our complete SEO guide if you want to learn more about setting up a new real estate website

Things to Avoid In A Website Name

By now you should have a good idea of how to choose a good name for your real estate website. However, within our recommendations there is a lot of room for creativity and flexibility, which also leaves some room for mistakes. So, just to be sure, here's a list of things which you should not put in a domain name, as well as some mistakes to avoid:

  • Avoid using numbers or special characters like hyphens
  • Don't use trademarked terms
  • Don't use overly long or hard to spell words
  • Try to avoid words that have similar sounding variants
  • Avoid overly obscure top-level domains

One rare but bad mistake which a few websites make is to choose a great website name, but then neglect to see how that name reads when the all the words are concatenated (joined end-to-end). This feature of domain names can make for some hilarious, embarrassing, or just plain confusing results. So always check your domain name to see how it reads as a complete URL, and keep an open mind. 

Domain Name FAQ

Does a good domain name really matter?

A good domain name matters because it plays a crucial role in creating a strong online presence. A memorable and relevant domain name can improve your click through rate help establish brand identity, and positively impact your marketing efforts.

What is the best length for a domain name?

The best length for a domain name is typically short and concise, preferably under 15 characters. Shorter domain names are easier to remember, type, and share. Avoid using long or complex domain names that can be difficult for visitors to remember or type accurately.

Can I use REALTOR ® in my domain name?

The REALTOR® mark can be used in a domain name if it indicates valid membership to NAR and is used in conjunction with the member's personal or business name.


In conclusion, choosing a good real estate website name requires careful consideration of your business niche, brand identity, and long-term goals. It should be descriptive, relevant, short, memorable, and aligned with your branding. Research and feedback are key to making an informed decision.

By following these guidelines, you can select a website name that sets you up for online success in the competitive real estate industry.

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