Mike Perna Joins the Real Estate Webmasters 2026 Product Advisory Board

Real Estate Webmasters is proud to welcome Mike Perna, CEO of The Perna Team, and one of the most respected team leaders in real estate, to the 2026 Real Estate Webmasters Product Advisory Board.

Mike isn’t just a customer. He’s family.

As of this writing, Mike has been a Real Estate Webmasters client for 14 years [173 days] — a relationship built on trust, shared vision, and an obsessive commitment to excellence. Over that time, he has completed 111 custom projects, totaling 1,872 hours of development, strategy, and innovation on the REW platform. That level of long-term collaboration is rare in any industry — and virtually unheard of in real estate technology.

Morgan Carey & Mike Perna at Inman Connect New York

A Visionary + Optimizer in the Truest Sense

Mike represents something special at REW: the rare combination of visionary marketer and elite optimizer.

He is widely regarded as one of the best in the world when it comes to:

• Video marketing
• Social media strategy
• SEO execution
• AI-driven optimization

Simply put: Mike is a beast. He doesn’t just adopt new strategies — he pressure-tests them, refines them, and helps define what “best-in-class” actually means.

That mindset is exactly why he’s such a natural fit for Real Estate Webmasters.

Early Access to NORÉ — Our Most Advanced SEO Tool Yet

At the recent Inman Connect New York conference, Mike sat down with Morgan Carey, Founder and CEO of Real Estate Webmasters, to review something very few people have seen.

The tool? A brand-new, unreleased SEO platform for video and AI rankings, code-named NORÉ.

Mike Perna Joins Real Estate Webmasters Advisors

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Morgan Carey from REW and Mike Perna are discussing the new SEO and AI (AEO) strategy while doing a demo of NORÉ, our new video optimization and presentation platform.

Hire REW Transcript

0:00

Guys, I am super excited having a chat

0:02

with my friend Morgan here who I've

0:04

known for a long time. This guy has run

0:05

my website for literally over 15 years

0:07

and he has asked me to be the newest

0:09

ambassador, the newest adviser for 2026.

0:12

And I'm joining the ranks of people like

0:14

Ken Posek, Justin Habber, Gary Ashton,

0:17

some big names in the community and some

0:18

big people with some great influence

0:19

that are looking to shake up the real

0:21

estate game and bring a lot of great

0:23

things to real estate web masters. If

0:25

you have not scoped them out for a

0:26

website or CRM, you got to scope them

0:28

out. My name is Mike Bern. I'm proud to

0:30

be the newest ambassador, newest adviser

0:32

in 2026.

0:33

Mike, we are so excited to have you.

0:34

We're excited to be here in New York.

0:36

We're excited to be here at Inman. We

0:38

were just talking about the energy

0:39

around the event. There's new people,

0:41

there's new ideas, there's new vendors.

0:43

Obviously, there's a lot of AI. Speaking

0:45

of which, I mean, you're prolific in

0:47

video and it's one of the big reasons

0:49

why we're excited to have you uh as one

0:51

of our adviserss. We talked about

0:52

Codeename Nor. It's a play on the

0:55

Netflix of real estate is what we're

0:56

looking to build. And you are one of the

0:58

best video marketers in real estate. So

1:00

AI SEO builtin. What do you think uh now

1:03

that you've seen the product?

1:04

Dude, this thing is crazy. Like I can

1:06

take a video, pop it in, and it

1:07

literally looks like Netflix, which is

1:09

what people are used to. And people want

1:10

to use tools that that feel like things

1:13

that they've used in the past, of

1:14

course. And in minutes, it created this

1:16

entire page. SEOed out, Aeoed out, all

1:19

of it. something that would usually take

1:21

me, myself, and my marketing team

1:23

literally five, six, seven hours to

1:24

create. We did it in six minutes.

1:27

Nor is really exciting. I mean, video is

1:29

new for me. I've always been an SEO guy,

1:31

but I've never been a big video guy. And

1:33

you and Chris Kan, Rob Thompson, and Ken

1:35

Pzak, like all these guys, you're

1:37

killing it. Millions, hundreds of

1:39

millions of views on the internet.

1:41

And I think that video needs to be like

1:43

the number one priority. I think you

1:45

might agree.

1:46

I would 100% agree. And I think video

1:48

and especially nonAI video at this

1:51

moment in time at this inflection point,

1:53

the more we can create, the more we can

1:54

put out there, the more the public will

1:56

trust us as advisers for their home

1:58

purchase or home sale because who knows

2:00

on these websites nowadays what

2:02

percentage of that content is frankly AI

2:04

slop and what percentage of it was was

2:06

genuinely written and truthful by by

2:09

somebody that is an adviser, by somebody

2:11

that is a 25-y year veteran. Like nobody

2:13

knows nowadays and the public is losing

2:14

trust in that written word but gaining

2:16

trust in video because at the end of the

2:18

day guys you still cannot fake video.

2:19

Like AI video looks good.

2:21

You can tell

2:22

it's not that good.

2:22

You can tell.

2:23

Yep.

2:24

Nobody's nobody's that good looking.

2:25

No. No I'm not. Yeah. So that's how

2:28

we're going to gain trust with our

2:30

clients and with our future clients

2:31

going into 26 27 28 and beyond is

2:34

through just authentic video output. But

2:37

then we got to host it somewhere and

2:38

that's why I got Morgan for.

2:40

All right Mike we are so excited. Thank

2:42

you again. We really appreciate you. And

2:44

one last thing got to ask cuz uh you've

2:46

been with Real Estate Web Master as you

2:47

said for what, like 250 years?

2:49

Yeah, something like that. Yeah.

2:50

Um so the people who are out there using

2:52

or considering Sierra or Luxury Presence

2:55

or any of the other really nice looking

2:57

website products or SEO people, um

3:00

who should they hire?

3:01

Uh you know, I'm sure they're all great

3:03

products. I've used several of the other

3:04

products in the past as well, but at the

3:06

end of the day, it's real estate web

3:07

masters I always come back to or just

3:09

actually never left because they have

3:11

the not only the best product, but their

3:13

advisors are amazing. They don't make me

3:15

overspend on things that are gimmicky

3:17

that don't actually move the needle on

3:18

the one thing that I need to move the

3:20

needle on, and that's lead generation.

3:22

Because that's what a real estate

3:23

website should be doing, is bringing in

3:25

leads either organically or through a

3:27

highle pay-per-click. And these guys are

3:29

the only ones in the space that nailed

3:30

both.

3:31

Man, thank you so much. Thank you for

3:33

being our customer. Thank you for being

3:34

our friends. And we're excited to work

3:36

with you.

3:36

Thank you.

This session wasn’t a demo. It was a working review — deep feedback from one of the most sophisticated marketers in the industry, helping shape a tool that is already redefining what’s possible in real estate SEO.

Currently, NORÉ is invite-only, reserved for:

• Select REW customers in the Attractor category
• True influencers in video-first real estate marketing

 Mike’s feedback was invaluable — and emblematic of exactly why the Product Advisory Board exists.

Joining an Elite Group of Industry Leaders

Mike joins an extraordinary group of advisors who help guide REW’s product direction, including:

• Gary Ashton of the Ashton Real Estate Group — #1 RE/MAX Team in the World
• Justin Havre of Justin Havre Real Estate Group — #1 eXp Realty Team in Canada
• Ken Pozek of The Pozek Group — Top Real Broker team leader and one of the best video marketers in (and outside) of real estate

Gary Ashton, Justin Havre & Ken Pozek

These aren’t symbolic roles. These are operators, builders, and leaders who actively help shape the future of the REW platform.

What It Means to Be on the REW Product Advisory Board

Advisory at Real Estate Webmasters is a two-way street.

Members receive:

• Early access to REW R&D and roadmap sessions
• Direct consulting with the REW Founder
• Discounted upgrades to platform features before public release
• Special recognition across REW marketing channels, sponsorships, and more

But just as importantly, advisors give something even more valuable: their time, insight, and hard-earned experience.

They help us challenge assumptions, avoid blind spots, and build products that truly deserve to be called the best in the world.

In return, we make sure they’re treated like the rock-star leaders and customers they are — not because we have to, but because gratitude matters.

Morgan Carey & Mike Perna at Inman Connect Las Vegas in 2023

A Message From Mike Perna

"My relationship with Morgan Carey and Real Estate Webmasters goes back almost 15 years and has been the cornerstone of The Perna Team’s digital presence. When Morgan asked me to join the Product Advisory Board, it was an immediate yes. Pairing that history with the caliber of Gary Ashton, Justin Havre, and Ken Pozek on this board? We’re going to push each other — and push the platform — to places it hasn’t gone yet. I’m all in."

A Message From Our Founder

“We’re incredibly excited to welcome Mike Perna to the Real Estate Webmasters Advisory Board. When you look at the caliber of leaders we work with — Ken Pozek, Justin Havre, Gary Ashton — it’s the best of the best. Mike belongs in that room. He’s a powerhouse in social media and video, a true operator who understands both brand and performance. He’s also been a longtime REW client and a dear friend. He’s poured so much insight into our products over the years that formalizing his role on our advisory board just makes sense. I can’t wait to build alongside him at an even higher level.”

Looking Ahead

Mike Perna’s addition to the 2026 Product Advisory Board strengthens what already makes Real Estate Webmasters different: real collaboration with real leaders who actually use — and push — our technology every day.

Mike, we’re grateful for your friendship, your trust, and your relentless pursuit of excellence. Welcome to the advisory board.

REW Product Advisory & NORÉ FAQ