MLS for Buildings: Diversify Your Property Listings

Mheanne Celis
Posted by Mheanne Celis
Updated on
Published in Real Estate Websites

As a real estate professional, expanding your listings from traditional homes to condos and units within buildings can significantly elevate your business. With MLS for buildings, offering this service is now easier and more efficient than ever. This innovative feature allows you to market not only standalone homes but also individual units within buildings, providing a comprehensive view of the buildings' attributes. Imagine how this would revolutionize your real estate business!

Carly Carey Real Estate Team's building page for Lakeview Terrace.

Impact of MLS for Buildings

Having the ability to search buildings has a profound impact on various stakeholders within the real estate ecosystem. Let's explore the far-reaching implications of this innovative feature:

  • Empowering Informed Decision-Making: By showcasing a comprehensive array of building attributes—from the number of floors and units to pet-friendliness, rental types, and amenities—MLS for buildings equips buyers, tenants, and investors with the information they need to make informed decisions. This transparency fosters trust and confidence in the marketplace, leading to more efficient transactions and satisfying outcomes for all parties involved.
  • Narrow Down Searches: With detailed building data readily accessible, MLS for buildings enables users to narrow their search based on specific criteria and preferences. Whether seeking pet-friendly accommodations, buildings with ample storage options, or those offering concierge services, prospective residents can quickly identify properties that align with their unique needs and lifestyle preferences.
  • Optimizing Marketing Strategies: MLS for buildings is a powerful marketing tool, allowing agents to attract prospective clients by highlighting a building's unique features. This can differentiate listings, generate interest, and ultimately drive higher engagement and conversion rates. Having this tool also enables agents to expand their keyword research for PPC and SEO.
  • Diversifying Listings: This feature enables real estate professionals to broaden their listings beyond individual homes, encompassing diverse property types like high-rises and low-rise condominiums. This expansion caters to a broader range of preferences, opening up a new market for agents. 

By leveraging comprehensive building data and fostering transparency, MLS for buildings holds the potential to revolutionize the way we buy, sell, and manage properties, ultimately reshaping the future of your real estate business.

Some building attributes to be completed in the backend.

Maximize The Potential

To maximize the potential of MLS for buildings, real estate professionals need to adopt various strategies, with one crucial aspect being the use of unique photos. Captivating visuals can significantly enhance the appeal of property listings, drawing in potential buyers or tenants. By investing time in visiting the locations to take good photos or hiring a professional photographer to do the job, you can properly showcase the distinctive features of each building.

Additionally, users of this MLS should conduct thorough research to provide prospective clients with valuable insights. This knowledge enables agents to effectively address client questions and concerns, building trust and credibility. Being well-informed also allows agents to highlight the unique selling points of each building, such as its amenities or the lifestyle benefits of the surrounding area. 

Crafting unique and engaging content further enhances property listings. Beyond basic details, compelling storytelling can create meaningful connections with potential buyers or tenants. Real estate professionals should also be consistent with data entry. All details, from building attributes to pricing information, must be up-to-date and accurate. Regularly reviewing and updating listings helps minimize confusion and frustration for clients, ensuring a positive experience throughout their property search journey.

Sample photo that can be used on a featured building.

Discover What's Next

We are excited to announce that the MLS for buildings feature will soon be available to our clients. If you're interested in learning more about this feature, please don't hesitate to contact us or to reach out to your Account Manager. We also invite you to join our REW forum thread to stay updated on this feature and share your thoughts.

Moreover, all upcoming features will be discussed in detail during our R&D Roadmap session at REW Summit. Our CEO, Morgan Carey, and Staff Developer, Michael Griffith, will lead this session, providing valuable insights and answering your questions. Don't miss this opportunity to stay ahead of the curve and enhance your real estate capabilities. Register now and join us on June 20-21 in Nashville. See you there!

Be part of the R&D Roadmap session at REW Summit.

MLS for Buildings FAQ

How does MLS for Buildings benefit my real estate business?

By expanding your listings to include condos and units within buildings, you can reach a broader market, cater to diverse client preferences, and provide comprehensive information that helps clients make informed decisions. This can lead to more efficient transactions and higher client satisfaction.

When will MLS for Buildings be available?

The MLS for Buildings feature is currently being finalized and will soon be available to our clients. Stay tuned for its official release!

How can I learn more about upcoming features and developments?

Join us at the REW Summit, where all upcoming features, including MLS for Buildings, will be discussed in detail. Our CEO, Morgan Carey, and Staff Developer, Michael Griffith, will lead the R&D Roadmap session. Register now and join us on June 20-21 in Nashville for valuable insights and updates.

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