Networking tips for REW Summit and other real estate events

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Networking tips for REW Summit and other real estate events

One of the biggest benefits of REW Summit is the opportunity to connect with highly successful agents who are willing to share their secrets—because you aren't in their target market! But to build meaningful relationships that will get you those secrets, you first need to network your heart out. In this post, I'm sharing 7 tips for networking at REW Summit and any other future event you'll be attending.

1. Don't be late to the game

My very first tip for networking at any event is to get there on time! The worst thing you can do is show up when everyone is tired and losing their enthusiasm for networking. By getting there early, or even fashionably late (10 minutes!), you can maximize your conversation time while people are still fresh, enthusiastic, and willing to create new relationships. When things start to wind down, you can invite your favorite new connections for an encore at dinner.

2. Have a plan

Next, you need to have a plan. You should go into any networking event already knowing what you want to accomplish. I typically find that building 5 solid new connections is the perfect goal, and head into every event with that in mind.

You may also want to think about the types of people you want to meet. Are you hoping to connect with rockstar brokers? Luxury agents who easily clear 7 figures? Newer agents who want to share struggles and accomplishments? By knowing exactly what types of people you want to meet, you keep your eye on the prize.

3. Dive right in

Even if you're shy, the best way to transition into any networking event is to just dive right into it. Take a breath, grab a drink, and then find a small group you can infiltrate (see #6). Don't wait until the cliques (and your anxieties) have formed—instead, get out there, jump into the crowd and just start talking.

You can jump into almost any conversation if you take the initiative. Here are a few icebreaking questions to get you started:

  • How's it going?
  • Where are you from?
  • What do you think of Toronto so far?
  • What brings you to REW Summit?
  • Who do you know at Summit?
  • What do you do for fun?

If you really don't know how to join into the networking at REW Summit, come find any REW staff member and we'll be happy to help you find a new connection.

4. Share your passions

We'll all be at Summit for real estate, but there's so much more to the people who are attending this event. People have families, hobbies, aspirations, and opinions. Every single person at REW Summit is an interesting person, first and foremost. Feel free to share your love of sports teams, the activities you do on the weekends, and so forth to find your common ground outside of work. When you talk about your shared passions, you connect with people and they'll want to get to know you better.

5. Listen

A huge part of building a connection is listening. Don't just stand there quietly, but actually pay attention to what they are saying and absorb that information. A lot of people pretend they are listening when they are actually waiting for the next moment to talk. Instead, forget about what you want to say, and listen to the people around you. This is how you will find ways to add value to the conversation and their lives, and it's how you're going to genuine connections.

As an added challenge, avoid the "eye darts"! There's going to be a lot happening around you and it's far too easy to get distracted. Instead, block out all the movement and focus on the person in front of you.

6. Infiltrate the small groups

The easiest conversations to break into are small groups of 3 to 4 people. If a group is too large, you won't get a word in, while pairs of people are often having private conversations they want to keep to themselves. Small groups are the sweet spot, especially if there's a gap in between where people are standing. Simply slide into the open space, listen for a couple minutes, and then find meaningful ways to contribute to the discussion.

7. Follow up with your connections

Finally, you need to follow up with the people you meet after the event! This is just like when Realtors invest in an amazing website, get people to sign up, and then don't bother to follow up...! If you aren't following up with your leads, be it future clients or business colleagues, the opportunities fizzle out. Relationships take effort and you need to put in that effort if you want to reap the rewards.

When you get home from Summit, send a personal message to each of the people you met that you want to continue to know. Thank them for a great time, let them know how awesome it was to meet them, and then don't wait too long before starting a new conversation about something you now know you have in common.

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Ready to join us for REW Summit? Visit our Summit page to learn more and secure your spot.

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