Perfecting AI-Written Content in Real Estate

Wes Martin
Posted by Wes Martin
Updated on

Emphasize Authenticity

Artificial Intelligence is making a massive impact in every industry, and real estate is no exception. But like every tool, AI has its limitations and strengths - it offers efficiency and accuracy, but often lacks the relatability and personal touch that is crucial in an industry where trust and relationships are paramount. As a real estate professional, you can bridge this gap. By learning to edit AI-written content and adding your unique human touch, you can benefit from AI's strengths while overcoming its shortcomings.

This blog post will guide you on how to make AI content more personable and authentic, ensuring it resonates with your audience and allows you to form genuine connections with clients.

The Rise of AI in Content Creation

Artificial Intelligence has created a massive opportunity in the way content is produced in real estate. From generating meta descriptions, property descriptions (with careful cross-referencing), and area pages to curating personalized emails, AI's ability to create content quickly and accurately is remarkably valuable - for example, REWPert! This efficiency allows real estate professionals to focus on more complex tasks while ensuring a consistent stream of content to engage their clients. However, as with any technology, the use of AI in content is not without its caveats. While it's true that AI can efficiently produce a high volume of content, this content can sometimes come across as generic or impersonal.

This is where the role of a real estate professional becomes crucial - to add the human touch that makes content more relatable and engaging.

In short,

  • AI has revolutionized content creation in real estate with its speed and accuracy.
  • AI-written content may lack personalization and thus requires a human touch.

Tip: Leverage AI for the task it excels in, such as generating property descriptions and use your expertise for tasks that require a personal touch, like responding to client queries.

A Nanaimo real estate area page on Carly Carey's website.

A Nanaimo real estate area page on Carly Carey's website.

The Limitations of AI-Written Content Creation

Despite the many benefits AI offers, it's important to remember that it isn't perfect. AI struggles with understanding the context and emotion inherent in human language - for example, an AI may write a listing description that is technically accurate but lacks the warmth and enthusiasm necessary to attract prospective buyers. Moreover, AI-written content can sometimes feel repetitive and devoid of originality. This can lead to content that fails to engage the reader or communicate the unique aspects of a property.

That's why it's necessary to edit and revise AI-generated content to ensure it effectively serves its purpose.

In short,

  • AI often struggles with context and emotion, making its content less engaging.
  • AI-written content can be repetitive and lack originality.

Tip: Always review AI-generated content for context, emotional appeal, and originality before publishing.

How to Edit AI-Written Content

Editing AI-written content involves more than just correcting grammatical errors. It required a nuanced understanding of your audience's needs, preferences, and emotions. Start by reading the AI content as if you were a potential buyer - does it answer your questions? Does it appeal to your emotions? If not, make adjustments accordingly. Next, ensure the content aligns with your brand voice and messaging. If your brand is known for its witty and engaging tone, but the AI content reads dry and formal, then it needs to be reworked.

Maintaining a consistent brand voice is crucial to building trust and loyalty among your clients.

In short,

  • Editing AI content requires understanding your audience's needs and emotions.
  • Maintaining a consistent brand voice is crucial in your editing process.

Tip: Use your client interactions and feedback to understand their needs and preferences better. Incorporate these insights whenever possible.

A screenshot of a Nanaimo area real estate blog page on Carly Carey's website.

A Nanaimo area real estate blog page on Carly Carey's website.

Adding the Human Touch

Adding a human touch to AI-written content transforms it from impersonal and generic to relatable and engaging. Start by incorporating stories or anecdotes where appropriate; this could be a brief history of the property or a story about the neighborhood - stories help create an emotional connection. Another way to humanize AI content is by using a conversational tone - instead of a formal, distant tone, aim for a more friendly and approachable style.

This makes the content feel more personalized and engaging, creating a stronger connection to your audience.

In short,

  • Incorporating stories or anecdotes can add a human touch to AI-written content.
  • Using a conversational tone can make AI content more relatable. 

Tip: Keep a note of interesting stories or facts about your properties or neighborhoods. This is a fantastic practice to start to help bolster written content, as well as in-person conversations.

A screenshot of Real Estate Webmasters' AI tool, REWPert

A screenshot of Real Estate Webmasters' AI tool, REWPert

Best Practices for Blending AI and Human Writing

As we mentioned above, the key to successful content is not choosing between AI and human writing, but combining the two effectively. Start by identifying which tasks are best suited for AI (like generating a high volume of content) and which ones require a human touch (like personalizing client communication). Next, try to maintain a consistent tone and style - this could include mentioning what kind of tone you're looking for when prompting an AI content generator. As well as weaving together AI-generated statistics (providing they're true*), and human-written narratives.

*Oftentimes, the statistics generated from AI are outdated, but in some contexts, the data can still be correct - always cross-reference to ensure accuracy.

For example, the image above states the population of Nanaimo is around 90,000 people, whereas now the population is closer to 106,000. Keeping up-to-date about AI in the real estate industry is also crucial.

In short,

  • Identify tasks that are best suited for AI and those that require a human touch.
  • Aim for seamless integration between AI and human content.

Tip: Regularly evaluate your content creation process. As AI technologies evolve, they may become capable of handling tasks that previously required a human touch.


Through the perfect blend of AI's precision and a human's personal touch, real estate professionals can create content that truly resonates. It's about leveraging the best of both worlds to offer clients an experience that is both efficient and authentic - in an age where technology plays such a dominant role, it's the human element that often makes a crucial difference.

In conclusion, as we continue to advance into an AI-driven future, the ability to inject a human touch into AI content will become increasingly valuable. It's not about replacing one with the other but finding a balance to effectively communicate and connect with your audience. The future of real estate content is not just AI or human, but a blend of both, resulting in content that's accurate, efficient, and most importantly, authentic.

Editing AI Content FAQ

Why do I need to edit AI-written content?

While AI can efficiently generate a large volume of content, it often lacks the personal touch and context understanding that human writers bring. Editing allows you to add a human touch, making the content more engaging and relatable.

How can I add a human touch to AI-written content?

Adding a human touch involves personalizing the content, using a conversational tone, and integrating stories and anecdotes. It's about making the content feel less generic and more relatable to the reader.

Can AI completely replace human writers in the real estate industry?

While AI can significantly aid content creation, it's unlikely to completely replace human writers. AI lacks the ability to fully understand context and emotions, which are crucial in engaging content.

How can I ensure consistency while editing AI content?

Ensuring consistency involves maintaining a steady brand voice and aligning content with your brand messaging. This may require adjusting the tone, style, or language used in the AI-generated content.

Can AI-written content be used for all types of content in the real estate industry?

AI is versatile and can be used to generate a variety of content types, such as property descriptions, emails, and blog articles. However, it may be less effective for content that requires a high degree of personalization or emotional engagement, such as personalized client communication or storytelling.

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