Working with a Real Estate SEO Company - From Audit to Results

Wes Martin
Posted by Wes Martin
Updated on
Published in SEO

Starting Strong - SEO Audits

If you're in the real estate industry and looking to boost your online presence, you've come to the right place. Let's explore the world of SEO audits and discover how they can transform your business - step by insightful step. Ready to climb the ranks? Let's get started.

Benefits of an Audit

In a world as complicated as real estate, understanding the landscape is crucial. A comprehensive website audit, like the one that Real Estate Webmasters offers, serves as your road map, highlighting areas for improvement and potential growth. Yes, we can help uncover potential issues, but it's more about understanding your site's current position in the vast digital marketplace. Put simply, you can't know where to go if you don't know where you are. By conducting a thorough audit, you gain valuable insights into your website's health and functionality.

Starting this journey requires a keen eye for detail. An effective audit scrutinizes various elements, from site speed, content relevance, technical elements, and more. It also involves assessing your website's mobile responsiveness, a key factor in today's mobile-first world. User experience and SEO go hand in hand, making this step a cornerstone of your digital strategy. With a comprehensive audit, you're fixing problems, but also setting the stage for future success.


  • A comprehensive audit maps out the website's current SEO landscape.
  • It involves a detailed analysis of site functionality and user experience.
  • The audit sets the foundation for tailored, effective SEO strategies.

Tip: There's also merit to doing an audit more than once, over time to ensure you're still on the right path.

Northrop Realty's website showcasing an excellent blend of SEO and user-experience optimization.

Northrop Realty's website showcasing an excellent blend of SEO and user-experience optimization.

Gathering Essential Data

Gathering essential data is the backbone of any successful SEO strategy. This process involves collecting and analyzing information about your site's performance and audience behavior. Tools like Google Analytics and Search Console provide a wealth of data, from visitor demographics to page engagement metrics. Understanding these metrics allows you to tailor your content and SEO strategies effectively. It's about knowing what works, what doesn't, and why.

Also, since our SEO Specialists who conduct these audits are steeped in the best practices of the real estate industry, you can rest easy knowing your site is being optimized with a keen eye. Our Specialists have gained insight into industry trends and successful tactics that may be able to benefit your website and circumstances too. A caveat - this isn't about imitation - there are best practices that generally can be beneficial for all of our clients. These insights are invaluable for carving out your unique space in the real estate market.


  • Data collection is crucial for understanding audience behavior and site performance.
  • Our SEO Specialists are well-equipped with best practices and successful tactics.
  • This step identifies opportunities to differentiate your real estate brand.

Tip: Habitually review your Google Analytics and Search Console dashboards after your audit to see how your website is growing.

An example dashboard of Carley Carey's website data directly from Google. 

Technical Insights

A detailed technical SEO audit is pivotal in understanding issues that could hamper your site's performance. This part of the audit looks at site speed, crawl errors, and broken links. These technical elements significantly impact how search engines understand and rank your site. Addressing these issues ensures your site is easily navigable and indexable. A technically sound website lays the groundwork for all other SEO efforts.

Our audit also examines your site's mobile friendliness and security features. With the increasing use of mobile devices, ensuring your site is mobile-responsive is non-negotiable. Similarly, security features like SSL certificates are also influential for search rankings, as well as customer data safety. By focusing on these technical aspects, you enhance both user experience and search engine visibility.


  • Technical audits identify issues affecting site navigability and search engine indexing.
  • Mobile responsiveness and security are key components of technical SEO.
  • Addressing technical issues enhances user experience and search rankings.

Tip: Regularly add and update content to your website to keep up with the latest SEO best practices and algorithms.

Real Estate Webmasters' Renaissance platform performing remarkably well on Page Speed Insights.

Real Estate Webmasters' Renaissance platform performing remarkably well on Page Speed Insights.

Strategic Keyword Analysis

Strategic keyword analysis is more than finding popular search terms. It's about understanding the specific language your potential clients use when searching for real estate services. This step involves researching and selecting relevant keywords with a high potential for conversion. It's crucial to balance broad terms with more specific, long-tail keywords. This approach ensures you capture a wide range of search intents.

Once you've identified your keywords, integrating them into your content is key. However, this integration should feel natural and add value to your readers. Overstuffing keywords may have worked years ago, but now it'll harm your SEO efforts, leading to a poor user experience. The goal is to create content that resonates with your audience and aligns with search engine algorithms. Strategic keyword placement can significantly boost your site's visibility and relevance.


  • Keyword analysis involves understanding and utilizing search terms effectively.
  • Balance broad and long-tail keywords for a comprehensive strategy.
  • Natural integration of keywords into content enhances visibility and user experience.

Tip: Keep an eye on keyword trends and adjust your strategy to stay ahead in the competitive real estate market.

A sample dashboard of keyword data specific to home sales in downtown Los Angeles.

A sample dashboard of keyword data specific to home sales in downtown Los Angeles.

Outcomes & Winning Strategies

The transition from audit to results is where your SEO efforts come to fruition. Analyzing the outcomes of your strategies provides insights into what's working and what needs adjustment. This phase is about measuring the impact of your changes, from increased traffic to improved search rankings. It's crucial to set clear, measurable goals to track your progress effectively. SEO is a long-term game and requires patience. 

Crafting winning strategies involves a continuous cycle of analysis, implementation, and refinement. Stay updated with the latest SEO trends and algorithm changes to keep your strategies relevant. Engage with your audience through updated content and responsive design. You consistently refine your approach to ensure your real estate website remains one step ahead. Alternatively, if you want a professional to manage your SEO efforts for you, our SEO Specialists are willing and able - contact us to learn more.


  • Analyze outcomes to measure the impact of SEO changes and strategies.
  • Set clear, measurable goals for effective tracking and refinement.
  • Continuously update and refine strategies to stay ahead in SEO.

Tip: A fantastic way to stay informed about real estate SEO trends is the Real Estate Webmasters  - join, if you haven't already!


That's all for now! From comprehensive audits to strategic results, we've covered it all. The road to SEO success is ongoing, but getting an audit is how you put your best foot forward. Here's to your real estate business reaching new heights in the not-so-distant future.

SEO Audit to Results FAQ

What are Core Web Vitals, and why are they important for SEO?

Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. They include loading performance, interactivity, and visual stability of a page. These vitals are crucial for SEO as they directly impact user experience, which is a significant ranking factor for search engines.

Can social media presence impact my real estate website's SEO performance?

Yes, a strong social media presence can indirectly impact your SEO performance. While social media signals are not a direct ranking factor, they increase brand visibility and traffic to your site, which can contribute to higher search engine rankings.

What is the role of local SEO for a real estate website?

Local SEO is crucial for real estate websites as it helps in targeting potential clients in specific geographic areas. It involves optimizing your site for local search queries and ensuring your business appears in local listings, like Google My Business, which is vital for attracting local clients.

How do I make my real estate website more mobile-friendly?

To make your website more mobile-friendly, ensure it has a responsive design that adjusts content to fit various screen sizes. Also, optimize loading times, use large, readable fonts, and ensure easy navigation on touchscreens. Regular testing on different devices is key to maintaining mobile-friendliness.

What is the significance of backlink quality over quantity?

Quality backlinks from reputable and relevant websites are more beneficial than a large number of low-quality links. High-quality backlinks indicate to search engines that your site is a credible and authoritative source, which can significantly improve your SEO ranking.

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