Updated, March 12, 2020
During these unprecedented times, it can be hard to find your footing. While many of us learn how to run our businesses from our home offices, this is a good time to get our online presence in order.
Now, more than ever, you need to focus on getting leads, and ensuring that while they visit your site, they are having the best possible experience.
Part of this is taking a good look at your website, and taking the time (while you have it) to clean it up, to ensure your leads are spending as much time on your pages as possible.
As you are practicing social distancing and working from home, so are they. And they have much more time on their hands to prepare to buy or sell their homes, once the fears of the crisis subside.
As our CEO said in his blog, Fear or Strategy During Coronavirus - Will You Survive or Thrive, "there is no better time to be investing in your business... than when your competition is not even in the race."
Original Post, March 20, 2018
Attract buyers & sellers to your site
Now that people are going to start looking for properties in a serious way, you need to ensure you're the one they want to work with. This is where having lead generation strategies are going to help in a big way, as it gives you the opportunity to get in front of potential clients right from the get-go. To get started, set up digital lead generation campaigns that will drive traffic to your site.
Checklist
- Create core landing pages with listings
- Enable IDX social connect
- Enable forced registration
- Set up a PPC campaign
- Set up your LinkedIn profile
- Set up Facebook campaigns (optional)
- Set up Twitter campaigns (optional)
Get ready to respond
One of the biggest frustrations that buyer and sellers have with real estate agents is a lack of communication. When you don't engage with your clients, they assume you don't care about them or their business. Couple that with society's growing need for instant answers and your potential clients are going to evaporate into thin air (figuratively speaking) if you don't get in touch.
Checklist
- Download the REW Leads app
- Personalize & enable the form auto-responders on your site
- Create Action Plans
- Set up Shark Tank lead routing
- Create drip campaigns to stay in touch
- Add a text integration (optional)
- Add an instant chat like ReadyChat (optional)
Convert leads into loyal clients
Once you've attracted potential buyers and sellers to your site, and they've expressed interest by registering or sending an inquiry, it's time to leap into action. It's critical that you are connecting with your leads while you still have their attention.
Imagine going to a car dealership and never seeing a salesperson. How well would that business do? Not only would they miss every opportunity to change "just looking" into a sale, but they'd also lose every person who was actually interested and didn't receive help. Most customers will just move on to the next dealership. Your website might not be a physical store, but the same principles apply: if you neglect the people who visit you, they're going to move on.
So, here's what you need to do with every single lead who registers:
- Call within 10 minutes
- Add the lead to your Action Plan, and then follow it
- Create a saved search for your lead, if permitted
- Subscribe the lead to your drip campaign, if permitted
Enjoy the results
If you follow all of the steps above, you're going to have a good year. Your PPC and lead generation initiatives will ensure new business is coming to your site, while your lead capture and follow up activities will turn those leads into clients. In fact, the checklist we put together employs the same systems and methods used by top producers in almost every market. All you have to do is follow through. Now, get to work and enjoy the results!