Unlock Opportunities With IDX Solutions for REALTORS®
Every agent should have access to accurate and up-to-date property information, and IDX solutions for REALTORS® made this possible. This tool revolutionized how properties are showcased, searched, and ultimately, sold. In this blog, we will explore what IDX is, its benefits, and the opportunities you might be missing out on.
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Carly Carey Real Estate Team's IDX page.
What is IDX?
The term “IDX” is an abbreviation for Internet Data Exchange (quite a mouthful!) and is a set of rules, agreements, and data feeds that allows REALTORS® to display MLS (Multiple Listings Services) information on their website. At its core, IDX relies on a collaborative effort among real estate agents. By agreeing to share their listing information with other agents and clients, everyone gains access to thousands of listings.
IDX became widely used in 2017 but before that, only agents had access to the latest listings. This means REALTORS® had to constantly and manually update clients every time there were new properties and changes. Staying in touch is important, but too much back-and-forth communication can cause inefficiencies. In a world where we expect instant access to information with a few clicks and from the comfort of our homes, IDX was the obvious choice.
Benefits of IDX Solutions
Having an IDX solution offers numerous benefits, mainly providing users with updated comprehensive listings, spanning various locations, home types, and price ranges. When a property is added, sold, or modified in the MLS, those changes are reflected instantly on IDX pages. These property pages become part of your site and search engines treat them as fresh, relevant content, improving your search rankings and visibility.
On top of that, IDX solutions for REALTORS® with advanced search tools like filters and maps enhance user experience. These features help lower bounce rate and increase page engagement, which boosts your SEO. If you want to take it a step further, you can optimize your IDX pages with specific keywords to rank higher in search results and earn backlinks from reputable sites. The overall results? More eyeballs on your website, higher engagement, and more leads!
JB Goodwin's IDX page offering various properties with specific criterias.
REW IDX Features
At Real Estate Webmasters (REW), our dedication to empowering real estate professionals shines through our innovative products. As an approved vendor for most boards in the United States and Canada, we have the capability to seamlessly set up a feed from clients' MLS Boards. Our IDX compliance team and programmers ensure your website adheres to your specific Board’s regulations, giving you confidence and peace of mind. Feel free to explore the list of MLS Boards we're already working with, or contact us to check with our team.
Our IDX solutions offer several features that will allow you to highlight listings and give you the tools to refine your visitors’ search experience. Check them out:
- Featured Results: Are there specific listings you want to spotlight? You can use the Featured Results option to place properties at the top of the search results. This is perfect for highlighting your agents’ listings and for targeted promotions.
- Search Customizations: We know you want all your site's visitors to have a seamless home search experience, and REW's IDX website allows you to do just that with its configurable search filters and map. You can choose from a variety of filters, such as price range, city, number of bedrooms, lot size, property type, and dozens more! You can also set how many results to display per page and how listings should be sorted.
- Custom Design: In our competitive industry, you need to stand out. This is why we provide you the option to order a completely customized design and feature set for your IDX. Unlike other solutions that may offer limited or no customization, we make sure your IDX solution aligns perfectly with your unique brand identity.
- Saved Searches: While it would be great if home buyers can immediately find the perfect property, we understand that it can take time. The Saved Searches feature allows leads to sign up to receive email updates about properties that fit their specified criteria. This not only helps leads in their search journey but also provides agents with a consistent point of contact to build trust.
- IDX Snippet: These are customizable modules that you can add on community pages to showcase property listings based on specific filters. This snippet makes your community pages more engaging and drives traffic to your listing pages.
In light of the Burnett v. National Association of REALTORS® (NAR) court ruling last year, our IDX website settings allow you to add a compensation disclaimer to your own office’s listings. We understand how important it is to remain compliant and protect your business, so be sure to check out our Buyer Compensation and IDX guides for the full details!
Salamone Group's Downtown St. Petersburg community page, and Carly Carey Real Estate Team's customized search and IDX design.
REW CRM Integration
Did you know? Our IDX website automatically comes with REW CRM! This allows you to streamline your workflow and gain in-depth insights about your leads, deals, performance, and marketing sources. What’s even greater is with REW CRM, you can automate key tasks, such as receiving Push Notifications or assigning agents when a lead saves a property or submits an inquiry. Explore our Automations guide to discover all the ways you can automate your process and how to set it up!
Setting up an Automation rule in REW CRM to email the assigned agent when a property is saved.
Resources Right at Your Fingertips
If you want to learn more about our IDX solutions for REALTORS®, our Resources and REW Academy pages offer a wide variety of educational content. You'll find step-by-step guides, video tutorials, and blog posts, not just for IDX, but for all our products and services. No sign-up required, simply bookmark these pages and visit anytime to learn about specific features.
In addition to our Resources and REW Academy pages, the REW Forum is also a valuable resource to get information and get connected with a community of real estate professionals! Feel free to ask questions, share your experience, and offer suggestions. We’d love to hear your thoughts!
Real Estate Webmasters' Resources page.
IDX Solutions for REALTORS® FAQ
What is IDX?
IDX stands for Internet Data Exchange, a system that enables real estate agents and brokers to display MLS (Multiple Listing Service) listings on their websites. It allows consumers direct access to a wide range of property information, revolutionizing the way properties are showcased and searched.
What are the benefits of IDX solutions?
IDX solutions offer comprehensive listings, up-to-date information, enhanced marketing opportunities for professionals, and improved user experience for consumers.
What is Real Estate Webmasters' IDX website?
Real Estate Webmasters' IDX website is a customizable platform integrated with an MLS listing.