The Winter Release Is Here: Email Metrics, Campaigns Redesign, Lead Stage Manager, Open House Display + More

Posted by REW Marketing

Updated on January 26th, 2026

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Published in About REW

The wait is over! Our winter product update is rolling out this week, and just in time to help you start the year with a bang. Our winter release makes REW CRM even more powerful, revolutionizing the way you work and engage with leads. Are you ready to explore? Let’s dive in!

Some of the new features included in the 2026 winter release.

Email Metrics and Campaigns Redesign

Already emailing leads through REW CRM? Or still relying on another tool? Either way, this update is one you won’t want to miss. In this release, we’ve added Email Metrics to the CRM and redesigned the Campaigns feature so you can easily view your outreach performance. By regularly reviewing key stats such as clicks, opens, unsubscribes, and bounces, you can hone your email marketing strategy and optimize future emails for better engagement, deliverability, and ROI. 

Email Metrics and Campaigns Redesign on REW CRM.

Here’s how you can view your overall email campaign metrics on the redesigned Campaigns dashboard:

View Campaign Metrics

1. Sign in to REW CRM and click “My Setup.”

2. Select “Campaigns” under “Emails.”

3. On the “Campaigns” page or dashboard, you’ll find the card totals, graph, and table showing your campaign metrics.

4. You can choose which campaign metric you’d like to appear on the card totals and graph by clicking the three vertical dots on each card. 

5. Select the metric you’d like to add. 

6. To customize the Campaigns table, click the “View” button, and then select “Manage Views.”

7. Select the “+” button.

8. A fly out window will appear on the left side of your screen. Select which metric and data you’d like to add as columns on your Campaigns table.

9. Click “Save.”

10. Type the name of your layout view, and then hit “Save.”

If it’s your first time setting up an email campaign on REW CRM, check out our Drip Campaign Setup Instructions for the complete guide.

If you want to view your individual campaign and email metrics, please follow these steps:

View Individual Campaign and Email Metrics

1. On the Campaigns dashboard, click the specific email campaign you want to track.

2. A page will open, showing your campaign performance using the card totals and a graph.

3. Scroll down at the bottom of the page if you’d like to check the individual performance of your emails under your chosen campaign.

4. There, you’ll see each email’s open rate, click rate, bounce rate, and unsubscribe rate.

Note: You can see the performance of the emails sent to your leads by going to the Lead Details page. Simply click “Email” and all the emails you’ve sent that specific lead will appear, along with key stats such as opens and clicks.

Sample opens and clicks of an email on the Lead Details Page.

Lead Stage Manager

We understand the importance of having the flexibility to organize your lead stages on the CRM, that’s why we developed the Lead Stage Manager. This new feature is also inspired by one of our incredible product advisors and leader of the #1 RE/MAX team in the world, Gary Ashton. 

Super Admins can add, delete, and reorder lead stages by following these steps:

Add a lead stage

1.  Go to “My Setup” and click “Stages” under “Organize.”

2. Click the “+ New Stage” button at the top right corner of the screen.

3.  Fill out the following fields: Stage Name, Label Color, and Description.

4. Hit “Save.”

Delete a Lead Stage

1. Head over to the “Stages” page.

2. Click the trash icon to delete a specific stage.

3. Confirm that you want to delete your selected lead stage.

Reorder your Lead Stages

1. Go to the “Stages” page.

2. Click the drag handle (grip dots) on the left side of the lead stage, hold, and then drag the stage to your desired order. Please take note that the top or first lead stage will be the default stage assigned to new leads.

Note: You can mass-assign a lead stage by selecting multiple leads on the Leads dashboard. Just click "More", then "Stage", and  select the appropriate stage in the fly-out window. If you want to assign a stage to a single lead, simply go to their Lead Details Page, click the pen icon beside "Stage", select the correct stage, and hit "Save Changes."

Adding a lead stage for an individual and multiple leads.

Presentation Mode

Do you need to walk someone through your CRM and share your screen, but are concerned about accidentally exposing your clients’ personal information? Presentation Mode removes that worry. Activating this mode blurs out important client data (phone number, email, address, etc.), ensuring you can protect your clients’ confidential details.

Presentation Mode on REW CRM.

Here’s how you can turn on the Presentation Mode:

1. Click the hamburger menu button on the top right corner of the REW CRM page.

2. Click the “Presentation Mode” slider button to blur out your leads’ information.

Blog Subscription Button

Publishing good and engaging content boosts your website’s SEO. To help you share and spread your blog posts’ reach, we’ve added a blog subscription button on your website. One of our clients, Kim Blanton, requested this feature on the REW Forum. Thank you for this incredible suggestion, Kim!

The blog subscription form that interested readers fill out is a snippet that enables you to customize and tailor its content. If you want to customize your blog subscription form and call-to-action (CTA) message, follow these steps:

Edit Your Blog Subscription CTA

1. Go to the “Content” section and click “Snippets.”

2. Look for the "CTA Blog Subscription" snippet from the list and select it.

3. Edit the call-to-action text on the “Snippet Markup” field.

4. Hit “Save.”

Edit Your Blog Subscription Form

1. Go to the “Content” section and head over “Snippets” again.

2. Click the "Form Blog Subscription" snippet.

3. You can edit the form and its fields under “Snippet Markup.”

4. Once done, hit “Save.”

If you prefer to customize the Thank You Message that pops up after a lead had successfully subscribed to your blogs, here’s how you can do it:

Edit the Thank You Message

1. Go to “Tools” under “Content.”

2. Click "Thank You Messages."

3. Scroll down until you find the “Blog Subscription Form.”

4. Click the form and update your thank you message on the “Message” field.

5. Click “Save.”

Note: This new feature does not automatically email captured leads. When a new lead comes in, they’re automatically added to a group named "Blog Subscription Form" in the CRM, and you can email this group whenever you have new blog posts.

Display Open House Details

Most leads are interested to know about open house details when doing their home search. With this update, you can easily display open house information without the need to create a new page or request custom work. The information is automatically sourced from the IDX feed, and it can be used as a filter and sorting criteria on the IDX search page. This enhances your visitors’ search experience, which can boost your chances for conversion.

Open house information displayed on the IDX results page and listing page.

If the open house details are not available in the IDX, you still have the option to manually add them by following these instructions:

1. On your backend, click “Listings” and then select “Enhanced.”

2. On the Enhanced Listings page, select the listing you want to manually add an open house details to, or click the “+” button to add the listing.

3.Type the MLS® number or street address of the property. Make sure you’ve selected the correct MLS® feed.

4. Scroll down to the “Open House” section. Fill out the date, start time, end time, and timezone fields, and type the instructions.

5. Click “Add”, and then hit “Save.”

The open house details will appear at the bottom of each listing on your IDX search results page, and on each listing’s dedicated page. A special shout out to one of our clients, Jolene Weinstein, for suggesting this feature on the REW Forum!

Join the REW Forum Today!

Do you want to stay in the loop with our product updates, or ask questions about our products and services? Register on the REW Forum and be part of our community. Here, you can connect with our team and other real estate professionals, post questions, share your insights, and even suggest new features you’d like to see in our future releases. 

Both the Open House Display feature and the Blog Subscription button came directly from suggestions on the REW Forum, which is proof of how valuable your input really is. If there’s something you’d like to see next, sharing it on the forum is one of the best ways to influence future updates. Join the conversation today!

Join the conversation on the REW Forum.

Winter Release FAQ