8 Fredrik sites to explore when planning a real estate website

Heather posted this 109 Views

It's no secret that The Fredrik was built for the endlessly stylish and fabulous Fredrik Eklund to complement his personal style and show off his multimillion dollar listings. But we also wanted to build a website that was flexible, could share the dazzling personality of any agent or brokerage, and looked mint on mobile devices. In this post, we're showcasing 7 websites that started with The Fredrik website and transformed it into something that is truly their own. Let's take a look! ...

5 Barbara sites to spark inspiration for your next website

Melissa posted this 92 Views

The Barbara website, created for and inspired by Shark Tank's Barbara Corcoran, is one of the most exciting websites we've ever built. It's a site that combines daring personality with high-performance functionality, and it's that delightful combo that makes The Barbara a fantastic real estate website. If you're considering The Barbara website, or you've recently invested in the site and want to see what you can do with it, look no further. We've compiled 6 of the best Barbara sites curre...

How to use Facebook to get real estate leads

Heather posted this 68 Views

Facebook can be an incredibly powerful medium for advertising because it's where a lot of people spend their time. In addition, consumers on Facebook are true to themselves and are actively interested in engaging with the content they come across—if it aligns with their interests. For this reason, real estate agents can use Facebook to connect with buyers and sellers in their local area, by providing advertisements that link to meaningful content. Preparing for Facebook Ads 1....

6 more Vision sites to inspire your next design

Melissa posted this 418 Views

REW clients have a knack for blowing us away with their creativity and design, and their adaptations of our sites rarely disappoint. When the first three Vision sites went live towards the end of 2017, we were thrilled to share them with you. It's been about four months since those first sites launched and it's exciting to see what our clients have managed to do in the meantime.  In fact, we're going to be featuring gorgeous client websites all week—starting today with Vision, ...

Using Action Plans to convert website leads

Melissa posted this 877 Views

Actions Plans are an awesome way to get organized and stay on top of lead follow up. They are essentially quick reminders to get in touch or perform a specific action, and can keep Realtors connected even when things get busy. In today's post, we're going to outline some example campaigns based on marketing and sales best practices. But it's absolutely critical that you test and revise these campaigns as needed. What works for one business won't resonate with another, so it's important yo...

ADA Compliance for Real Estate Webmasters Clients

Real Estate Webmasters posted this 295 Views

Disclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of website compliance for the American Disabilities Act. This does not constitute legal advice of any manner. Companies or individuals who have questions or concerns about ADA compliance should contact a lawyer directly. ADA's Role in Website Compliance The American Disabilities Act (ADA) has been around since the 1990's, but it's been revised a few times throughout history and proposals for change...

Career Spotlight: Aayaam, Project Manager

Real Estate Webmasters posted this 221 Views

Aayaam was nominated for our career spotlight because of his excellent work ethic, strong project management capabilities, and ability to keep our teams (and clients) organized and on track! Plus, he's just a cool dude. Check out the video below, which talks about Aayaam's role as a project manager, and then read on for our traditional career spotlight Q&A.   What made you decide to join the team at REW? I first got to know about REW back in 2014 when I saw t...

Evergreen content ideas for real estate websites

Heather posted this 211 Views

Evergeen content can be a powerful SEO tool for your website, driving fresh leads to your site for years. The trick to evergreen content for real estate websites is finding topics based around keywords that buyers or sellers are likely to be searching for, and which aren't going to become outdated. If you've never done basic keyword research before, check out Moz Keyword Explorer and type in a search like "austin real estate". The tool will give you a bunch of keyword suggestions, as well...

How to make the most of your subdomain

Melissa posted this 260 Views

If you've received a new subdomain from your broker or franchise, congratulations! This is an exciting opportunity to make your mark on the digital world and stand apart from the crowd. The first thing you need to know about subdomains is that they're separate from the main domain. Subdomains are independent websites that build their own authority, share their own information, and require their own digital marketing campaigns. If you want to get all the awesome benefits that come along wi...

Motivating your team to use their new real estate website

Melissa posted this 282 Views

A brand new website is exciting, especially when you have big plans for how it will make your team more efficient. But motivating teams to use new technology can be a challenge and that's why we're here to help! In this post, we'll share a few ideas you can use to help improve adoption of your new real estate site. 1. Start small with quick wins We all love quick wins because they're motivating. One of the best ways to inspire your team is to help them make a small amount of progress o...