You've probably already heard of SEO, and you may even know that it's a popular website marketing strategy. But what is it? In a single sentence, Search Engine Optimization is the art and science of helping a website show up in search engines like Google. SEO helps a website gain greater visibility within the search engines for specific keywords that are likely to drive relevant, high quality traffic to that site. SEO matters to real estate agents because it can bring in some of the be...

If you're using lead generation software to instantly create lists of potential new clients, it's time to stop. Sometimes people use the term "lead generation software" to refer to marketing or customer relationship management software, like REW CRM. That's software that allows you to capture and manage leads from your own site and landing pages, and it's not what I'm talking about in this post. Instead, this post addresses the type of lead generation software that tempts you into fill...

Our newest site, Vision, lets you control your listings like never before. Using our Enhanced Listings feature, you can instantly improve the look of your listings and reap some phenomenal benefits in the process. Enhanced Listings allow you to take any of your own listings, and then enhance them with the click of a button. Enhanced Listings have a more stunning visual display, and allow for additional content, photos, and videos. This enables Realtors to put together a stronger listing, ...

PPC is the acronym for "Pay Per Click", a model of online advertising that can be highly lucrative. Traditionally, PPC referred to a specific type of ad, in which an advertiser bids on search terms for an ad, and then pays a fee each time a user clicks the ad. More recently, PPC refers to a greater set of online advertising methods that aren't necessarily bid based, including ads on platforms like Facebook and Instagram. Here are a couple examples of what Google's PPC ads can look like...

It's no secret that Google has been encouraging all website owners to convert to HTTPS, and we also started recommending HTTPS upgrades to REW clients back in 2014. But the stakes are getting higher and Google will be upping the ante next month. Here's the announcement Emily Schechter of Chrome's Security Team made in a recent blog post: "In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as &ld...

Before we dive into why you should be using single property websites, let's clearly define what they are. Just like the name implies, a single property website is a site dedicated to a specific property. It's defining characteristic is the site's unique URL, typically the same as the property's address. How do you go about creating a single property website? Well, you have two options. First, you can create a whole new website for each listing, which is often costly, time-consuming,...

When deciding to start pay-per-click (PPC) advertising, one often considers the cost of running ads and what to expect from those ads. As experienced PPC service providers, “how much will PPC cost me?” is the number one question we get asked by our clients. Unfortunately, the answer’s not so simple. How Does PPC Work? Before we get into how much PPC will cost, it’s important to understand how PPC works. PPC ads are displayed on search result pages, Faceboo...

Looking to take your real estate SEO to the next level? The good news is that if you're willing to put in the time, there are some field-tested practices that will help you outperform the competition. This guide provides some actionable SEO tips that should be at the top of your list. But let's get this out of the way first: when it comes to search engine optimization in 2017, there's no magical formula that guarantees your site will shoot to the front page of the search results. Quality ...

What would you say you do here? I am a Customer Service Representative - I assist clients with questions about their site and help find alternative solutions when possible! What's the most satisfying part of your job? The most satisfying part of my job would either be when you find the answer to an unusual support ticket or when you get a client from "I don't get this" to "Oh - this is easy!" What qualities do you think are important in a CSR? Patience and an appreciation for ...

The search engine results page, or SERPs if you’re in the mood for some SEO jargon, quickly becomes a monotonous sea of blue links – green and black text. With so much going on, how does one stand out from the rabble? Your best bet for encouraging users to click through to your real estate website is a well-thought-out, engaging and eye-catching meta description. That’s the brief block of text that appears right under the blue title and link in search results. The ...