REW 12 Days Of Christmas Promotion Is Finally Here!

Morgan Carey posted this 1,589 Views

Every year leading up to the end of the fiscal tax season and to celebrate the amazing success of our customers for the past year, we at Real Estate Webmasters run a 12 Days of Christmas promotion. As any long-term customer at REW can confirm, this is THE BEST time stock up on professional services & marketing services, as well as an awesome time to upgrade your platform.  A few very important reasons why this promo is awesome! These are the BEST PRICES of the year on labor...

5 signs it's time for your own real estate website

Melissa posted this 50 Views

A great website and strong online presence has become a base expectation for today's real estate agents. Many franchises and brokerages are helping their agents meet that expectation by providing basic websites, and we're seeing some major brands do an increasingly better job of this. Yet, there comes a time for every real estate agent when they need to step away from the generic offerings, venture out into the digital world, and create a website of their very own. In this post, we're goi...

What to do when your online leads aren't converting

Real Estate Webmasters posted this 87 Views

There's a pathway to success that almost every real estate agent we work with has followed. It starts with a website to help users find information quickly and efficiently. Then, real estate agents add in digital marketing services, using PPC and eventually SEO to drive more leads to their site. Once this is done, our clients start seeing significant improvements in lead generation. But then their progress stops. The leads accumulate, yet nothing happens. We've watched agents generate...

When website customizations are worth it

Real Estate Webmasters posted this 125 Views

Website customizations are incredibly powerful. They're the invention of something brand new—taking a language of code, then using it to thoughtfully craft features or functions that didn't exist before. It's like solving a complex puzzle that doesn't have an answer-key, baking a new dessert without a recipe, or constructing a house you've never seen the blueprints for. Most importantly, customizations provide limitless opportunity. Real estate agents can create the exact site they ...

How to set your goals for success in 2018

Real Estate Webmasters posted this 175 Views

With 2018 just around the corner, it's time to set some goals and create your plan of attack for reaching them. Let's talk about 6 simple steps for planning goals that will improve your overall success! 6. Decide on one major goal The first step is pretty simple: decide what you want to achieve.What do you want for your business? What will a successful 2018 look like for you? What sort of targets get you excited? The most important part of this initial task is choosing a big goal th...

Advanced SEO meta tags: canonical, noindex, nofollow & robots.txt

Melissa posted this 310 Views

Every week, we get questions about which meta tags a site should be using to achieve X result. In many cases, people are trying to accomplish relatively simple tasks with overly complicated methods. When it comes to SEO, the best message you can send to search engines is the simplest one. Here's a simple breakdown of the intended purpose of each tag, including examples of when and how they should be used. rel="canonical" Possibly the most misunderstood of meta tags, rel="canonical" ...

8 tough questions to ask your potential website provider

Real Estate Webmasters posted this 273 Views

Picking out a new real estate website provider is tough work! There are a lot of options out there and they vary in quality, price, experience, and capabilities. In this post, we've put together 8 tough questions you need to ask any website provider before signing on the dotted line. 8. What level of support will I get? The type of support offered by web providers varies significantly. Ask your web provider what support they offer and don't settle for anything less than you deserve: 7 ...

Five PPC settings you need to be using

Real Estate Webmasters posted this 290 Views

If you’re running your own PPC campaign, or are interested in starting your own, then make sure you take 5 minutes and read this article—it’s for you! At REW, we employ a variety of advanced strategies and tactics, and often delve into advanced settings that can help take campaigns to the next level. But in order to experience PPC success, a strong foundation has to be built. Here are my top 5 most important PPC settings that you need to be taking advantage of right now. ...

How to measure your real estate website's ROI

Real Estate Webmasters posted this 364 Views

If you don't track your ROI, you're not alone. But we do want to help you change that, because ROI is one of the most important numbers in your lead generation strategy. If you understand what investments are bringing you money, you can make smart business decisions—like increasing budgets that produce twice as much money as you put in, and axing campaigns that aren't profitable. What is a conversion? First, let's define a conversion. On a real estate website, you're going to see...

Tips for your 2018 strategic business planning

Virginia posted this 807 Views

As the end of year approaches, and the housing market typically slows in December, it's a great time of year to grab an eggnog and reflect on the year that's been and plan for the year ahead. Setting a business plan for the 2018 year doesn't have to be an arduous task; the most important thing is taking what's in your head and writing it down so you can hold yourself (and your team) accountable. 1. Get the right people involved If you work solo, then the only person who needs buy-in is...