Blogs

If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that. How to perfect lead follow-up? That's the million dollar question... Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon? How about...texting? That's right. If you've already been texting you...

The Real Estate Webmasters team is thrilled to announce the first new platform release of Spring 2019. This release includes several exciting new updates to Discover, Vision, and REW CRM. The new update rollout process will begin on Thursday, April 18th for all eligible REW CRM clients. Clients will be notified when their site has been patched. Discover & Vision Performance Optimization A faster page load speed on your website leads to a better customer experience and can imp...

It’s official: Real Estate Webmasters is celebrating our 15-year anniversary. All month, we’ll be taking a trip down memory lane, highlighting 15 years of innovation, customer success, and being awesome. We’re also excited to offer one of our biggest promotions ever (over $20,000 in free products). Be sure to check that out if you’re in the market for the latest real estate technology. Editor's note: This promotion expired April 30, 2019. A Big Th...

Real Estate Webmasters is excited to announce our first new platform release of 2019! This latest update brings exciting new features to REW’s suite of mobile apps, aligning the user experience of iOS and Android versions. We’ve also added new features to help manage Google Maps usage and streamline the REW CRM. The roll out is set to begin tomorrow! Keep in mind, clients who have completed extensive customizations on the front or backend of their site or app may require cu...

If you had any doubt before, it should be gone now: The Platform Wars Are Here  Last week Gary Keller announced that KW Command was ready for prime time and that Keller Williams had a clear advantage over the competition when it came to “end-to-end” platforms provided by franchise to brokers & agents. I was given a tour of the platform and it is clearly not ready for prime time yet. I was also not a big fan of the hyperbole and the way Gary Keller oversells his platfo...

This past weekend, after much fanfare and 3 years of what seemed like a never ending circle of promises and delays, technology startup Keller Williams finally announced that they are launching their much hyped platform “KW Command”.....soon…..? The actual date the public will see anything from Keller Williams is still unknown, but they’re close…..? About Keller Williams: Keller Williams is a relatively new entry into the real estate technology space havi...

Having your own home search app offers an unprecedented level of client engagement. Over the past few months, we’ve seen huge adoption of the branded REW IDX App by top agents and brokers. But how do you get your branded real estate app into the hands of home buyers? We’ve assembled a list of actions that you can take today to get more people downloading and using your app. But First... What is REW IDX App? REW IDX App is a branded home search app for agents and broke...

This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date! Part 1: What is PPC? Part 2: How Much Does Real Estate PPC Cost? Part 3: The ROI of Real Estate PPC Part 4: To be continued... Your website should be an investment, not a business card. In real estate, PPC is the most cost-effective way to generate traffic to your website, and fast. But wha...