Career Spotlight: Michal, Customer Service Rep

Real Estate Webmasters posted this 332 Views

1. What is your role here at REW? My role here at Real Estate Webmasters is "Customer Service Representative". We are the customers' first point of contact when it comes to questions or issues on their websites. 2. What is your fave thing about your position? My favourite thing about working in the CSR department is the variation in issues that come in on a daily basis, and the relationships I've built with our customer base. I love getting any issues related to the framework and ...

What Is Real Estate SEO?

Melissa posted this 501 Views

You've probably already heard of SEO, and you may even know that it's a popular website marketing strategy. But what is it? In a single sentence, Search Engine Optimization is the art and science of helping a website show up in search engines like Google. SEO helps a website gain greater visibility within the search engines for specific keywords that are likely to drive relevant, high quality traffic to that site. SEO matters to real estate agents because it can bring in some of the be...

Why Instant Lead Generation Software Is A Waste Of Your Time

Melissa posted this 237 Views

If you're using lead generation software to instantly create lists of potential new clients, it's time to stop. Sometimes people use the term "lead generation software" to refer to marketing or customer relationship management software, like REW CRM. That's software that allows you to capture and manage leads from your own site and landing pages, and it's not what I'm talking about in this post. Instead, this post addresses the type of lead generation software that tempts you into fill...

3 Reasons You Should Use Enhanced Listings

Real Estate Webmasters posted this 233 Views

Our newest site, Vision, lets you control your listings like never before. Using our Enhanced Listings feature, you can instantly improve the look of your listings and reap some phenomenal benefits in the process. Enhanced Listings allow you to take any of your own listings, and then enhance them with the click of a button. Enhanced Listings have a more stunning visual display, and allow for additional content, photos, and videos. This enables Realtors to put together a stronger listing, ...

What Is PPC?

Eric posted this 277 Views

PPC is the acronym for "Pay Per Click", a model of online advertising that can be highly lucrative. Traditionally, PPC referred to a specific type of ad, in which an advertiser bids on search terms for an ad, and then pays a fee each time a user clicks the ad. More recently, PPC refers to a greater set of online advertising methods that aren't necessarily bid based, including ads on platforms like Facebook and Instagram. Here are a couple examples of what Google's PPC ads can look like...

It's Time To Secure Your Website With HTTPS

Melissa posted this 338 Views

It's no secret that Google has been encouraging all website owners to convert to HTTPS, and we also started recommending HTTPS upgrades to REW clients back in 2014. But the stakes are getting higher and Google will be upping the ante next month. Here's the announcement Emily Schechter of Chrome's Security Team made in a recent blog post: "In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as &ld...

5 Reasons You Should Be Using Single Property Websites

Heather posted this 396 Views

Before we dive into why you should be using single property websites, let's clearly define what they are. Just like the name implies, a single property website is a site dedicated to a specific property. It's defining characteristic is the site's unique URL, typically the same as the property's address. How do you go about creating a single property website? Well, you have two options. First, you can create a whole new website for each listing, which is often costly, time-consuming,...

The Cost Of Real Estate PPC

Quinlan posted this 455 Views

When deciding to start pay-per-click (PPC) advertising, one often considers the cost of running ads and what to expect from those ads. As experienced PPC service providers, “how much will PPC cost me?” is the number one question we get asked by our clients. Unfortunately, the answer’s not so simple. How Does PPC Work? Before we get into how much PPC will cost, it’s important to understand how PPC works. PPC ads are displayed on search result pages, Faceboo...

Real Estate SEO Tips To Help You Dominate The Search Engines

Colin L posted this 442 Views

Looking to take your real estate SEO to the next level? The good news is that if you're willing to put in the time, there are some field-tested practices that will help you outperform the competition. This guide provides some actionable SEO tips that should be at the top of your list. But let's get this out of the way first: when it comes to search engine optimization in 2017, there's no magical formula that guarantees your site will shoot to the front page of the search results. Quality ...

Career Spotlight: Marley McGregor

Real Estate Webmasters posted this 406 Views

What would you say you do here? I am a Customer Service Representative - I assist clients with questions about their site and help find alternative solutions when possible! What's the most satisfying part of your job? The most satisfying part of my job would either be when you find the answer to an unusual support ticket or when you get a client from "I don't get this" to "Oh - this is easy!" What qualities do you think are important in a CSR? Patience and an appreciation for ...