Real Estate Tech and You

It's that time of year again! It's time for REW.com's12 Days Of Christmas promotion.  This year's promotion has some of the best deals ever offered at Real Estate Webmasters and it's just in time for the release of our brand new #Renaissance website platform & CRM. We've been running Renaissance now in beta for quite some time testing it for speed (WPO), Accessibility (ADA), optimizing it for SEO and conversion.  The site is performing very well and by the January release date it will be the world's fastest, most accessible, and best SEO'd real estate website period!  To celebrate this monumental product launch and to help our customers ensure they are in the best position possible with their existing platforms or to help them upgrade to Renaissance…
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This year will go down in history as one of the strangest and most chaotic years ever. A global pandemic, a US presidential election, murder bees! I mean seriously, you can't write this stuff. There were just so many unexpected twists and turns, and so much uncertainty.  I can remember back in March, we were blogging about economic impact, potential major negative shifts in the real estate space, and even offering our customers deferred payments on their SAAS bills to help them make it through the year. At that time we were all cautious (as we should have been) because we seriously didn't know what was going to happen this year.   The Real Estate Market Blew Up!  What most of us didn't see coming was that instead of crashing, the real estate industry…
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Recently some of our clients in Florida have reported receiving letters from lawyers threatening legal action against them due to fair housing violations. These letters generally are claiming that the client’s real estate website is not accessible according to ADA and that constitutes discrimination under the fair housing act.  This is very similar to what we saw a few years ago when lawyers were going after ADA specifically (not related to fair housing) but this addition of “Fair Housing” is a new twist and one we feel all customers should take seriously.   Why it really sucks When a law firm (or someone pretending to be a law firm) sends you a threatening letter it can be very stressful. Generally, these actions not only demand compensation (which can…
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Global industry leader taps top real estate technology agency to create recruiting and education filled web resource Zug, Switzerland/Nanaimo, BC, Canada - The RE/MAX Europe Family welcomes you home to the completely redesigned www.remax.eu. Featuring a sleek and modern design, the new website shines a spotlight on 40 pan-European regions, offering a one-of-a-kind resource centre for real estate professionals across the continent and beyond. The all-new remax.eu showcases the famous RE/MAX culture, offering a wealth of state-of-the-art resources. Highlights include: An extensive catalogue of video expertise, populated with an up-to-date library of webinars Tailored best practice resources and guides Secrets of Success articles, developed…
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As most of our Canadian customers know, REW (Real Estate Webmasters) is a Canadian owned company that while we are global in our customer base, the vast majority of our customers and revenue is derived in the US. As such, REW also charges/normalizes our fees in US dollars. For Canadian customers with Canadian dollar accounts, what this has historically meant is that on a quarterly basis, we adjust our exchange rates and convert the USD to the Canadian dollar to establish a CAD pricing equivalent. The trigger for such changes is a change +/- $.05 USD to Canadian currency. The quarter-end is coming up, and we are due for a rate adjustment calculation. Of course, every single person on the planet has been paying attention to the news (especially as…
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Updated, March 12, 2020 During these unprecedented times, it can be hard to find your footing. While many of us learn how to run our businesses from our home offices, this is a good time to get our online presence in order. Now, more than ever, you need to focus on getting leads, and ensuring that while they visit your site, they are having the best possible experience. Part of this is taking a good look at your website, and taking the time (while you have it) to clean it up, to ensure your leads are spending as much time on your pages as possible. As you are practicing social distancing and working from home, so are they. And they have much more time on their hands to prepare to buy or sell their homes, once the fears of the crisis subside. As our…
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Spring is in the air which means sunshine, flowers, and exciting projects in the world of real estate technology. Morgan shares what's what is up-and-coming in the world of technology, REW, and what is exciting in his world. Have a question for Morgan? Ask it here. Real Time: This month at REW we wrapped up our Winter 2020 Town Hall. What are some of the highlights? Morgan Carey: So many incredible updates to share. We were able to share with our team here that not only is REW still growing, but we are profitable for our 16th year in a row. It was good to share with that the hard work they put in everyday is moving our company foreward, and keeping us at the forefront of our industry. It was an amazing update to share, we have such an awesome team…
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You asked for it, and it's finally here. Introducing "Real Time with Morgan Carey". An ask-me-anything AMA style, look at everything real estate technology, Real Estate Webmasters, real estate... everything REAL! Twice a month, we will sit down with Morgan (and maybe even some special guests!) to talk about what is happening in the industry NOW. Here you will find the top tips for REALTORS, what's trending in PropTech, what's new at REW, and what keeps our team hopping here. Real Time is all about building our relationship with you—#RelationshipsMatter at REW! Have a question you would like featured on Real Time? Send it in and have it answered in our next edition! Without further ado, let's jump right in... Morgan on Marketing in 2020 Real Time:…
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 2020 marks Real Estate Webmasters (REW) 16th year in business. We have seen an incredible amount of growth and change in this time within the technology landscape, especially as it pertains to websites, CRM and lead generation.  I have spent the last weeks of 2019 reviewing our business and reflecting on our performance but also on some really great feedback we have received from our customers, many of whom are the top performers in their markets or even in their entire countries.  We have also been speaking with our sales teams and our leads (even those that don’t close) to determine how we can be an even better REW in 2020. The feedback has been great, and I truly appreciate everyone who has taken the time to provide us with insights as to how we can…
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We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page. In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course, an important step in ensuring that search engine crawlers understand the intent of your page, but it also helps orient human users as well. Meta Information The meta information is the content that will be displayed at the top of your web page browser window and in the search results…
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