It would be a lie to say I don't get excited when one of my client sites starts ranking on the first few pages for a major keyword. It feels like months of hard work is finally paying off, and that's awesome! But after a celebratory high-five with the next person I see in the hallway, it's time to settle down and get back to an unfriendly SEO reality: search engine rankings don't actually matter.
If you're looking at your website's success in terms of where you think your link is placing on the search engine results page, it's time to switch your perspective. Here's why:
1. Search Engine Results Are Personalized
Do you feel like Google has been stalking your internet activity? That's not paranoia. Not only is Google paying attention to what you…