Updated January 1, 2019

What is SEO?

Search Engine Optimization (SEO) is a set of actions and standards intended to increase the amount of relevant, organic search traffic to a site.

SEO is a complex and constantly evolving process, which requires time, dedication and technical know-how to master.

It includes everything from page set-up and content building to link-earning initiatives. It also requires thoughtful analysis, ongoing research, and a comprehensive understanding of how search engines and their users operate.

SEO should be seen as a complementary marketing strategy to paid traffic (PPC) and traditional offline marketing.

Why is user experience important for SEO?

A search engine's primary goal is to return search results

It would be a lie to say I don't get excited when one of my client sites starts ranking on the first few pages for a major keyword. It feels like months of hard work is finally paying off, and that's awesome! But after a celebratory high-five with the next person I see in the hallway, it's time to settle down and get back to an unfriendly SEO reality: search engine rankings don't actually matter.

If you're looking at your website's success in terms of where you think your link is placing on the search engine results page, it's time to switch your perspective. Here's why:

1. Search Engine Results Are Personalized

Do you feel like Google has been stalking your internet activity? That's not paranoia. Not only is Google paying attention to what you