Updated January 1, 2019
What is SEO?
Search Engine Optimization (SEO) is a set of actions and standards intended to increase the amount of relevant, organic search traffic to a site.
SEO is a complex and constantly evolving process, which requires time, dedication and technical know-how to master.
It includes everything from page set-up and content building to link-earning initiatives. It also requires thoughtful analysis, ongoing research, and a comprehensive understanding of how search engines and their users operate.
SEO should be seen as a complementary marketing strategy to paid traffic (PPC) and traditional offline marketing.
Why is user experience important for SEO?
A search engine's primary goal is to return search results…