The search engine results page, or SERPs if you’re in the mood for some SEO jargon, quickly becomes a monotonous sea of blue links – green and black text.
With so much going on, how does one stand out from the rabble?
Your best bet for encouraging users to click through to your real estate website is a well-thought-out, engaging and eye-catching meta description. That’s the brief block of text that appears right under the blue title and link in search results.
The catch is you have less than 230 characters to convince internet users that they should click on your businesses’ link, over the competition.
So use them wisely.
Real Estate Meta Description Tips
Here are few general guidelines to get you started:
- Meta descriptions should