December 2017

Found 10 blog entries for December 2017.

Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a simple overview of how to plan your site and start building out content!

Start Small: Choose Your Focus Communities

When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backend of your site to only display the cities you plan to start with. We want to focus on starting small and building up from there.

Often we'll see brand new sites launched with numerous skeleton pages - pages with IDX snippets but no content. This isn't ideal for SEO, so we

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So, you’ve just purchased your first Real Estate Webmasters website. First of all, congratulations – you’re well on your way to increased organic traffic and more leads.

Secondly, you should consider how to handle your existing website.

Depending on your situation, your website may have been a part of your life and your business for years. You’ve diligently created content across many of the different community pages, as well as a number of helpful guides, FAQs and checklists to help out the clients in your market.

You’ve also consistently contributed to your blog – creating a variety of useful and timely posts about your local community and the state of the real estate market.

It would be a shame for all that fantastic content and your time

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A well-planned, clear site architecture can offer numerous benefits for both users and search engines, which in turn can benefit your website in the long run. A strong information architecture should be the foundation from which you build out your website, and if you design your site right, your information architecture should never be in conflict with your SEO goals.

Why A Clear Site Architecture Is Important

information architecture hierarchyThe way a site is structured affects multiple aspects of your website: usability, rankings, and conversions. Information architecture should be designed to help visitors to your site accomplish their goals quickly and effortlessly, and should make it easy for search engines to crawl your site.

On any one page, search engines must be able to

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Jason and KyleReal Estate Webmasters has recently introduced two Customer Success Managers, a new role within our team. The Customer Success Manager (CSM) position was created to help guide new clients through the onboarding process, and make their transition into REW as seamless as possible. The CSMs will be working with all new clients for approximately 100 days.

We caught up with our two CSMs, Jason and Kyle, to talk a bit about the new role and how it will help our clients succeed.

What is the role of a Customer Success Manager?

Kyle: I see the role as welcoming and showing new clients to Real Estate Webmasters all aspects of their site. We introduce the backend customer relationship manager and the front end, and show them how to change things on their

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time clockA great website and strong online presence has become a base expectation for today's real estate agents. Many franchises and brokerages are helping their agents meet that expectation by providing basic websites, and we're seeing some major brands do an increasingly better job of this.

Yet, there comes a time for every real estate agent when they need to step away from the generic offerings, venture out into the digital world, and create a website of their very own. In this post, we're going to talk about the few telltale signs that it's time for your own real estate website.

#1: Your website isn't giving you the control you want

If you want to make changes to your content—share your story, show off listings, or otherwise elevate your online

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leads not converting

There's a pathway to success that almost every real estate agent we work with has followed. It starts with a website to help users find information quickly and efficiently. Then, real estate agents add in digital marketing services, using PPC and eventually SEO to drive more leads to their site. Once this is done, our clients start seeing significant improvements in lead generation.

But then their progress stops. The leads accumulate, yet nothing happens. We've watched agents generate more leads than they can handle, yet... no sales. In the end, these agents end up thinking their leads are garbage and their website investment was a waste of money.

What went wrong?

They only did half the job. These agents didn't realize that lead generation is

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custom websiteWebsite customizations are incredibly powerful. They're the invention of something brand new—taking a language of code, then using it to thoughtfully craft features or functions that didn't exist before. It's like solving a complex puzzle that doesn't have an answer-key, baking a new dessert without a recipe, or constructing a house you've never seen the blueprints for.

Most importantly, customizations provide limitless opportunity. Real estate agents can create the exact site they want, bring their ideas to life, and have a web presence unlike anything else in the world. That's the reason why, at the end of the day, Real Estate Webmasters loves customizations.

But let's face it: website customizations aren't for everybody. They can be

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goal settingWith 2018 just around the corner, it's time to set some goals and create your plan of attack for reaching them. Let's talk about 6 simple steps for planning goals that will improve your overall success!

6. Decide on one major goal

The first step is pretty simple: decide what you want to achieve.What do you want for your business? What will a successful 2018 look like for you? What sort of targets get you excited?

The most important part of this initial task is choosing a big goal that will motivate and inspire you to push yourself in the coming year. Deep down, you probably already know exactly what you want to achieve next year, but take the time to really lock into it.

5. Write down your big goal & share it

There's just something

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seo meta tagsEvery week, we get questions about which meta tags a site should be using to achieve X result. In many cases, people are trying to accomplish relatively simple tasks with overly complicated methods. When it comes to SEO, the best message you can send to search engines is the simplest one.

Here's a simple breakdown of the intended purpose of each tag, including examples of when and how they should be used.

rel="canonical"

Possibly the most misunderstood of meta tags, rel="canonical" seems to pop up all over the place—and rarely where it should!

Intended Purpose: To tell search engines the original source of content, when 2 or more copies of that content exists.

Best Use: To give credit to the original source of content, when you're

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tough questionsPicking out a new real estate website provider is tough work! There are a lot of options out there and they vary in quality, price, experience, and capabilities. In this post, we've put together 8 tough questions you need to ask any website provider before signing on the dotted line.

8. What level of support will I get?

The type of support offered by web providers varies significantly. Ask your web provider what support they offer and don't settle for anything less than you deserve: 7 days a week coverage, with the option to contact the support team by phone or email.

7. How well do you integrate with the programs I already use?

Your website is meant to make your life easier. If there's a program or piece of software you're already using that

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