This article is part of a series about real estate PPC. We highly encourage you to read the entire guide.

1. Real Estate PPC 101: Everything you need to know
2. The Cost of Real Estate PPC
3. PPC Ad Metrics Explained
4. Recommended PPC Settings
5. How to Convert Real Estate PPC Leads
6. Common PPC Problems and Solutions
7. Real Estate PPC Case Study: Forced Registration
8. Real Estate PPC Case Study: Challenge Realty

If you’re running your own PPC campaign, or are interested in starting your own, then make sure you take 5 minutes and read this article—it’s for you!

At REW, we employ a variety of advanced strategies and tactics, and often delve into advanced settings that can help take campaigns to the next level.

But in order to

If you don't track your ROI, you're not alone. But we do want to help you change that, because ROI is one of the most important numbers in your lead generation strategy. If you understand what investments are bringing you money, you can make smart business decisions—like increasing budgets that produce twice as much money as you put in, and axing campaigns that aren't profitable.

What is a conversion?

First, let's define a conversion. On a real estate website, you're going to see two different types of conversions: people who land on your site and convert into leads, and leads that convert into sales. While it's important to watch both types of conversions, it's the latter that's most important for ROI. You want to know exactly how many sales you

I'm often asked what will be included in an REW SEO project by smart Realtors who are looking to enhance their digital marketing strategy. The truth is that every single project at REW is a bit different, because we look at your company, competition, and opportunity within your market, and then develop a strategy accordingly.

Your designated SEO expert will be able to create an individualized strategy for your site and share it with you fairly early into your project. In the meantime, let's take a look at what we plan to accomplish for every new SEO project that comes across our desks.

We want to transfer existing content

If you have existing content on an old site, our first activity will be evaluating what you have and determining what is worth

Choosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider.

Domain Authority

How old is the domain? Generally speaking, the older a domain is, the more likely it is to have a history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, your oldest active domain is usually your best choice.

Note: If you participated in link-building or other potentially spammy SEO tactics in the past, consult with an SEO expert before deciding on an existing domain.

Branding & Memorability

Your domain is your

Running into some snags with your real estate PPC campaign? No problem, we're here to help! In this blog post we'll talk about the three most common PPC challenges we come across and what you need to do to improve them.

Problem 1 – My Leads Are All Junk

This is one of the most common problems in ALL types of online advertising. While there's no way to ensure all of your leads will be qualified buyers looking to find a home today, you can increase the specificity of your ads to help target buyers who are further along in the buying process. These types of leads will be more likely to register as they are at the point where further help is needed, rather than simply wanting to browse. For campaigns in the real estate industry, the easiest way to do

Capturing leads is one of the most important roles your REW website will play in your online marketing strategy. For many Realtors, the entire point of their website is to bring more clients to their business, which is why maximizing lead capture and conversion is critical.

There are essentially three steps in the online lead conversion process:

1. Driving traffic to the site (typically through SEO or PPC)
2. Capturing leads from that traffic
3. Converting those leads into clients

This blog post is going to focus on the second step in the online lead conversion process, and provide some tips on how you can use your REW site to capture more leads!

Enable forced registration on your site

The very first thing you need to do is enable forced

David was nominated for our Career Spotlight by Vy, the Director of Product Development. David has held various roles at REW that have given him a really well-rounded view of the business, which his peers and the industry can benefit from learning about. He has also been recently promoted to lead of the Product Enhancement squad in Product Development.

Hello David! What's your favourite thing about working at REW?

Every day I come into work it's different. Something's different. And sometimes it's interesting when you come back from vacation because a lot of things have become different. I mean different in a good way. It's not instability or scary—it's just different. Every day it's a new task and we're really focusing on making ourselves better. I

Optimize Google Ads For Real Estate

Your Google Ads quality score will directly impact your ad costs and visibility, and therefore ROI, which makes it an extraordinarily important metric to pay attention to if you're managing a real estate PPC campaign.

Here at REW, we take care of quality score for all our clients, letting them focus their time and energy on real estate. However, if you're tackling your own campaigns, this is what you need to know about Google's quality scores:

What is Quality Score?

Every ad in Google Ads is given a quality score, and this quality score directly reflects how good Google thinks your ads are. Google created quality score to help improve the user experience, by ensuring that advertisers created ads that are

There's a lot of high-level SEO information out there to help Realtors thrive, and search engine marketing is a practice that includes an immense level of detail. But sometimes we need to take a step back from the fine tuning and look at the bigger picture.

The 5 real estate SEO tips in today's post help agents focus on that big picture and create a website that's well optimized.

5. Keep your community area focused

When starting your site off, pick a city or handful of communities, and then focus. Create as much content as you can about that area, write everything you know about it, go out and take photos that nobody else has, and ultimately make your site the single best resource out there for learning about real estate in it.

Focusing on a

Choosing whether you need your own autonomous domain can seem overwhelming, but the decision becomes a lot easier when you understand the main differences between autonomous sites and subdomain sites.

First, let's take a quick look at the difference between subdomains and autonomous domains. To properly grasp the difference, we have to understand that domains come in three levels.

The extension you choose for your domain—most likely .com or .ca in North America—is called the top-level domain (TLD). A TLD tells everybody which section of the world wide web your site belongs to, and is typically organized by country or region.

The second level comes from the unique identifier you give that TLD, and it's what we commonly refer to as "domain name".