One of the most common questions we receive from our clients is, "How do I become the top-ranked real estate website in my market?"
Perform a quick Google search for real estate in any U.S. market, and you'll almost undoubtedly see search portal giants like Zillow and Trulia holding the top ranking spots.
How have these search portals come to dominate the search results? And what can you do as an agent to surpass them?
Why Do Users Love Real Estate Portals?
To start, we must ask ourselves why users love portals to begin with. And the answer is simple: users love their intuitive platforms.
Pull up any real estate listings portal and you're likely to see a "map to the left, listing thumbnails to the right" layout. This listing layout has…