Last year was an exciting time for real estate marketing and we saw real estate agents embrace the power of digital technology like never before. We watched as Realtors ditched the mentality that their website is a business card, and saw them conquer new frontiers as they transformed their small territories on the World Wide Web into full-blown marketing machines.

We expect that 2018 will be just as intriguing, and expect to see some pretty awesome changes to the digital landscape. And while we can't tell you exactly what the future holds, here are our top 6 real estate marketing predictions for this year:

6. Realtors will invest more into social media advertising

Social media is a rising star in online marketing and Realtors are beginning to

Real Estate Image Optimization & SEO

If you're looking for ways to supplement your real estate SEO strategy, it's time to consider image optimization!

Images are a vital addition to any page, but especially for real estate websites where beautiful listing photos are often front and center.

However, not everyone is aware that images present untapped opportunities for boosting their SEO strategy, which is why we've consolidated some of the most important ways to make your images as search engine and user-friendly as possible!

Image Optimization For Real Estate: Quality vs Performance

While optimizing images is crucial for ensuring a fast and responsive website, it is also important to not compromise the quality of your real estate