February 2019

Found 4 blog entries for February 2019.

If you had any doubt before, it should be gone now: The Platform Wars Are Here 

Last week Gary Keller announced that KW Command was ready for prime time and that Keller Williams had a clear advantage over the competition when it came to “end-to-end” platforms provided by franchise to brokers & agents. I was given a tour of the platform and it is clearly not ready for prime time yet. I was also not a big fan of the hyperbole and the way Gary Keller oversells his platform. Granted it’s coming along, and it is better than what they have now, but it certainly isn’t the best of breed (and it’s not done).

You can read my thoughts on Gary Keller and Command here

RE/MAX has announced that they are looking to release their Booj acquired platform in Q2

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This past weekend, after much fanfare and 3 years of what seemed like a never ending circle of promises and delays, technology startup Keller Williams finally announced that they are launching their much hyped platform “KW Command”.....soon…..?

The actual date the public will see anything from Keller Williams is still unknown, but they’re close…..?

About Keller Williams: Keller Williams is a relatively new entry into the real estate technology space having announced their intentions to become a spin off of the wildly successful “Keller Williams Real Estate” which (at the time) had been the fastest growing real estate company by agent count in history.

Prior to their founder, Gary Keller’s bold announcement that “we are no longer a real estate

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Having your own home search app offers an unprecedented level of client engagement. Over the past few months, we’ve seen huge adoption of the branded REW IDX App by top agents and brokers.

But how do you get your branded real estate app into the hands of home buyers?

We’ve assembled a list of actions that you can take today to get more people downloading and using your app.

But First... What is REW IDX App?

REW IDX App is a branded home search app for agents and brokers.

We've previously discussed why every real estate agent and brokerage should have their own app.

Our CEO Morgan Carey has also weighed in on the selling points of an app.

In short, apps offer a superior mobile experience, they drive customer engagement and follow-up,

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The ROI of PPC

This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date!

  • Part 1: What is PPC?
  • Part 2: How Much Does Real Estate PPC Cost?
  • Part 3: The ROI of Real Estate PPC
  • Part 4: To be continued...

Your website should be an investment, not a business card.

In real estate, PPC is the most cost-effective way to generate traffic to your website, and fast.

But what type of ROI should you expect from real estate PPC?

In this blog, we'll cover all the factors that go into the expected expenses and commissions you can earn from PPC, including advice on how to improve your ROI.

We'll also go through a practical example, using

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