2020 marks Real Estate Webmasters (REW) 16th year in business. We have seen an incredible amount of growth and change in this time within the technology landscape, especially as it pertains to websites, CRM and lead generation. 

I have spent the last weeks of 2019 reviewing our business and reflecting on our performance but also on some really great feedback we have received from our customers, many of whom are the top performers in their markets or even in their entire countries. 

We have also been speaking with our sales teams and our leads (even those that don’t close) to determine how we can be an even better REW in 2020. The feedback has been great, and I truly appreciate everyone who has taken the time to provide us with insights as to how we

We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page.

In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course, an important step in ensuring that search engine crawlers understand the intent of your page, but it also helps orient human users as well.

Meta Information

The meta information is the content that will be displayed at the top of your web page browser window and in the search