Apps & Innovation

Found 22 blog entries about Apps & Innovation.

It's that time of year again! It's time for REW.com's12 Days Of Christmas promotion. 

This year's promotion has some of the best deals ever offered at Real Estate Webmasters and it's just in time for the release of our brand new #Renaissance website platform & CRM.

Renaissance Website

We've been running Renaissance now in beta for quite some time testing it for speed (WPO), Accessibility (ADA), optimizing it for SEO and conversion. 

The site is performing very well and by the January release date it will be the world's fastest, most accessible, and best SEO'd real estate website period! 

To celebrate this monumental product launch and to help our customers ensure they are in the best position possible with their existing platforms or to help them upgrade to

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This year will go down in history as one of the strangest and most chaotic years ever. A global pandemic, a US presidential election, murder bees! I mean seriously, you can't write this stuff. There were just so many unexpected twists and turns, and so much uncertainty. 

I can remember back in March, we were blogging about economic impact, potential major negative shifts in the real estate space, and even offering our customers deferred payments on their SAAS bills to help them make it through the year. At that time we were all cautious (as we should have been) because we seriously didn't know what was going to happen this year.  

The Real Estate Market Blew Up! 

What most of us didn't see coming was that instead of crashing, the real estate

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IDX apps are a powerful tool for your business. They can help engage potential and existing clients, improve brand loyalty, and get people addicted to your services. But to get the most benefit, you need to know when to promote your app and how to use it within your existing workflow. Timing is everything.

Typical journey of buyers & sellers

Women using IDX apps

First, let's talk real quick about the basic digital journey that almost every buyer and seller takes:

1. Search online

When someone decides to buy or sell a house, they tend to start in one of two places: referrals or web searches. In either scenario, the person is trying to find more information about the real estate process.

People who don't want to start with an agent will search terms like

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If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that.

How to perfect lead follow-up? That's the million dollar question...

Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon?

How about...texting?

That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start.

The Benefits of Texting Your Leads

Here's why you should adopt texting your leads as part of your follow-up strategy:

Texting is direct.

People carry their phones around with them all the time.

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Real Estate Webmasters is excited to announce our first new platform release of 2019!

This latest update brings exciting new features to REW’s suite of mobile apps, aligning the user experience of iOS and Android versions. We’ve also added new features to help manage Google Maps usage and streamline the REW CRM. The roll out is set to begin tomorrow!

Keep in mind, clients who have completed extensive customizations on the front or backend of their site or app may require custom work to implement the framework update. You can get in touch with your Product Consultant for details.

Vision Updates

Here’s a rundown of new features making their way to Vision.

More Options for Google Maps Display

Agents will now have more control than ever with

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Having your own home search app offers an unprecedented level of client engagement. Over the past few months, we’ve seen huge adoption of the branded REW IDX App by top agents and brokers.

But how do you get your branded real estate app into the hands of home buyers?

We’ve assembled a list of actions that you can take today to get more people downloading and using your app.

But First... What is REW IDX App?

REW IDX App is a branded home search app for agents and brokers.

We've previously discussed why every real estate agent and brokerage should have their own app.

In short, apps offer a superior mobile experience, they drive customer engagement and follow-up, and they showcase you as a market-leading innovator.

But, you don't receive

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Christmas has come early!

We're extremely excited about the upcoming Real Estate Webmasters product release, set to roll out just in time for the holidays.

In addition to new lead export functionality in REW CRM, this update comes with several big upgrades to Discover that we know you're going to love.

Let's dive right in.

What's New with Discover?

IDX Snippet Improvements

Discover IDX snippets have been updated to provide the capability to build new snippet panels and create more sorting options. 

Additional IDX Snippet Panels

You can now make IDX snippets on Discover using additional IDX panels. This allows you to make community or property type pages that are as specific as your IDX will let you.

For long-time REW customers,

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Real Estate Webmasters is happy to announce our first new platform release of Fall 2018!

This update includes several features requested by our incredible clients related to Discover, REW CRM, and the REW IDX mobile app experience.

And if you read all the way to the end, you'll see a revolutionary new home search feature that we've added to the REW IDX app.

Discover Updates

Here's what's new and exciting with Discover:

Map Pins Highlight on Hover

This suggestion originated from the Discover Facebook group, so keep those suggestions coming!

As requested, when site visitors hover their mouse over a property listing card along the side of the Discover's map search, that property's location pin will become highlighted.

This will

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We live in a world that's downright obsessed with smartphones, tablets, and overall screen time.

And yet, apps are nearly ignored completely by most real estate businesses. But they're starting to gain popularity with the heavy hitters. Zillow, Realtor.com, and Redfin now have mobile apps.

It's time for agents to step up and take advantage of this underutilized marketing channel.

Why would an agent need both an app and a website?

As a real estate tech provider, we had to ask ourselves this question.

When we did, we found overwhelming evidence that we should be building apps too, which is why we created the REW IDX App for iOS and Android.

Here's what convinced us:

1. Apps provide a better user experience.

Remember the main reason

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We no longer measure distance in miles or kilometers. We measure distance in time.

In this post, we'll explore how this will impact real estate in a big way.

Table of Contents:

  • Measuring distance in minutes, not miles
  • Why you should care about drive time
  • What is INRIX Drive Time™?
  • Two driving distance real estate myths
  • How Drive Time makes you a better agent
  • How to add INRIX Drive Time™ to your website

We Measure Distance in Minutes, Not Miles

Test yourself:

If you were driving to work and your boss called you, would you say, "I'm 1 mile away," or "I'm 5 minutes away?"

If someone asked "how far is it to the nearest gas station?" Would you say, "5 miles down the road" or "10 minutes down the road?"

If

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