We recently hired a third-party research company to interview anonymous buyers and sellers who bought or sold property, worth between $300,000 to $1.5 Million, within the past 12 months. The participants were asked a series of questions over an hour-long interview to help us better understand their habits, opinions, and decision-making processes.
We were particularly interested in finding out how buyers and sellers choose their real estate agents in this digital age. Here's what we found out:
People don't choose Realtors on portal sites
One of the most interesting observations in the market research results was that buyers and sellers are actively using portal websites to explore properties, but they don't use those same portals to find real…