Branding Matters

Found 2 blog entries about Branding Matters.

It's that time of year again! It's time for REW.com's12 Days Of Christmas promotion. 

This year's promotion has some of the best deals ever offered at Real Estate Webmasters and it's just in time for the release of our brand new #Renaissance website platform & CRM.

Renaissance Website

We've been running Renaissance now in beta for quite some time testing it for speed (WPO), Accessibility (ADA), optimizing it for SEO and conversion. 

The site is performing very well and by the January release date it will be the world's fastest, most accessible, and best SEO'd real estate website period! 

To celebrate this monumental product launch and to help our customers ensure they are in the best position possible with their existing platforms or to help them upgrade to

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Last month, I was putting together the final touches on the perfect page. Everything looked fantastic, and I sent it to one of the developers I had been working with, for a final technical review of the content.

"The image is blurry."cinque terre low res on ipad

Pardon? I know my way around an image or two and was confident he made a mistake. I triple-checked for the second time, and confirmed it wasn't blurry in any of my desktop's browsers.

Satisfied, I shared my conclusion with the developer. His response?

"Use your iPad."

...And there it was. A perfectly optimized, strategically placed, undeniably blurry image.

What happened?

High resolution screens, that's what. We've been so caught up in speed optimizing our real estate websites that developers are only

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