Business Advice

Found 42 blog entries about Business Advice.

Spring is in the air which means sunshine, flowers, and exciting projects in the world of real estate technology.

Morgan shares what's what is up-and-coming in the world of technology, REW, and what is exciting in his world.

Have a question for Morgan? Ask it here.

Real Time: This month at REW we wrapped up our Winter 2020 Town Hall. What are some of the highlights?

Morgan Carey: So many incredible updates to share.

We were able to share with our team here that not only is REW still growing, but we are profitable for our 16th year in a row. It was good to share with that the hard work they put in everyday is moving our company foreward, and keeping us at the forefront of our industry. It was an amazing update to share, we have such an

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You asked for it, and it's finally here.

Introducing "Real Time with Morgan Carey". An ask-me-anything AMA style, look at everything real estate technology, Real Estate Webmasters, real estate... everything REAL!

Twice a month, we will sit down with Morgan (and maybe even some special guests!) to talk about what is happening in the industry NOW.

Here you will find the top tips for REALTORS, what's trending in PropTech, what's new at REW, and what keeps our team hopping here.

Real Time is all about building our relationship with you—#RelationshipsMatter at REW!

Have a question you would like featured on Real Time? Send it in and have it answered in our next edition!

Without further ado, let's jump right in...

Morgan on Marketing in

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If you don't have an SSL certificate on your website, you need to change that.

Once a nice-to-have, SSL certificates are now as necessary as having a URL.
You can not, should not, and will not have a successful website without one.

Althought Google led the way, other browsers are following suit: your site will be penalized severely without the proper security settings in place. Let's go through some of the most commonly asked questions about SSL certificates:

Do I Need an SSL Certificate for my website?

Yes. Absolutely. Oui. Sì. Shì. Ja. Ae. Yebo. Hai.

An SSL certificate is way to tell both your website visitors and search engines that your site is safe, and secure. Without one, Google (and other search engines) will mark your site as

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 Ever since my post iOi article I have received a lot of interest from companies and founders asking me to give feedback on, evaluate or acquire their businesses. Some really awesome people with great vision and a love for prop tech just the kind of people I love spending time with.

There are also some really exciting companies that are growing, have a great customer base, have not over leveraged debt, are at or near profitability and have a unique product set that could really benefit REW and our customers. I’m extra excited about the potential to have some of these companies and their people join REW. We’re being super picky about where we put our resources (time and investment funds) but I think in 2020 you’ll see some great new additions to the REW

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If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that.

How to perfect lead follow-up? That's the million dollar question...

Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon?

How about...texting?

That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start.

The Benefits of Texting Your Leads

Here's why you should adopt texting your leads as part of your follow-up strategy:

Texting is direct.

People carry their phones around with them all the time.

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Cost of Real Estate PPC

This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date!

  • Part 1: What is PPC?
  • Part 2: How Much Does Real Estate PPC Cost?
  • Part 3: The ROI of Real Estate PPC (and How to Improve It)
  • Part 4: To be continued...

It's the first question we're always asked when an agent or brokerage is considering PPC:

"What's my expected cost per lead?"

To be honest, there's no simple answer. But, by answering the following questions, we can get a pretty close approximation and help you understand the mystery behind the cost of PPC:

  1. How does the Google Ads auction work?
  2. Cost Per Click: What is the expected CPC in real estate?
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We live in a world that's downright obsessed with smartphones, tablets, and overall screen time.

And yet, apps are nearly ignored completely by most real estate businesses. But they're starting to gain popularity with the heavy hitters. Zillow, Realtor.com, and Redfin now have mobile apps.

It's time for agents to step up and take advantage of this underutilized marketing channel.

Why would an agent need both an app and a website?

As a real estate tech provider, we had to ask ourselves this question.

When we did, we found overwhelming evidence that we should be building apps too, which is why we created the REW IDX App for iOS and Android.

Here's what convinced us:

1. Apps provide a better user experience.

Remember the main reason

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If there's one contentious issue when it comes to real estate websites, it's registration settings. Some agents swear by forced registration and others shudder at the mere mention of the words.

The purpose of this blog is to provide a powerful example of how forced registration can impact real estate lead generation in a big way.

What is Forced Registration?

Before we jump into our experiment, let's clarify exactly what it is we mean by "forced registration." In this case, we mean that users are required to provide their email and phone number before they're able to browse a single listing on your website. To be clear, this is totally non-optional registration—the user has to either fill out the form to view a listing or back out of the page.

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Now that we've launched our branded REW IDX app and our clients have taken notice, we've started to receive questions about the two different versions of the app.

One of the biggest questions is whether a real estate agent needs an iOS app, an Android app, or both.

In this post, we're going break it down and answer that question.

When one app is actually two

First, let's explain why we have two separate apps.

When an app is created for both iOS and Android, the app is created twice—one for iOS devices like iPhones and iPads, and then again for Android devices like Galaxy phones and generic tablets.

That's because the iOS and Android operating systems use entirely different languages that aren't compatible with one another. Apple has

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Real Estate Webmasters recently hired a market research company to complete extensive surveys and interviews with Realtors, buyers, and sellers across North America. We gained a lot of valuable insight into the real estate industry, which we've shared throughout this blog over the past month.

In this post, we're going to summarize the research that told us how Realtors can turn their buyers and sellers into loyal, lifelong clients who will be happy to share their name with all their family and friends. (After all, referrals are still a top way to get new clients..!)

Most people only passively follow the real estate market when they aren't planning to buy or sell. However, they are motivated to stay in touch when Realtors send information that helps

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