Business Advice

Found 42 blog entries about Business Advice.

Upgrading your site can be scary.

You've worked hard to build up authority, earn traffic, and create a system that effectively generates leads.

Therefore, it's understandable that one of the most common questions we get when people are considering an upgrade is, "Will this hurt my SEO?"

The short answer is "no."

Completed properly, an upgrade shouldn't have any negative impact on the authority you've built. If anything, it should only help. Here's what you need to know:

Steps of a proper REW website upgrade

A proper REW website upgrade is simple:

  1. Transfer - All content is automatically transfered by REW in its current state to the new website
  2. Format - Go through the website and reformat the content to suit your new website
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We recently hired a third-party research company to interview anonymous buyers and sellers who bought or sold property, worth between $300,000 to $1.5 Million, within the past 12 months. The participants were asked a series of questions over an hour-long interview to help us better understand their habits, opinions, and decision-making processes.

We were particularly interested in finding out how buyers and sellers choose their real estate agents in this digital age. Here's what we found out:

People don't choose Realtors on portal sites

One of the most interesting observations in the market research results was that buyers and sellers are actively using portal websites to explore properties, but they don't use those same portals to find real

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We recently hired an independent market research company to interview 10 random people who have bought or sold a home worth at least $300,000 in the past 12 months, and ask them a series of questions over the course of an hour.

When asked to describe the best real estate websites they have seen, guess what they said?

Nothing.

Most respondents didn't have any awesome sites to share because nothing stood out to them. The few that did comment on a website referenced the major portals, including Zillow and Realtor.com.

This means there's huge opportunity for real estate agents, brokers, and franchises to make an impression in their local markets. All they have to do is create the best website visitors have ever seen, and we're here to help:

The

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Towards the end of 2017, we surveyed close to 300 real estate agents across North America, checking in with nearly 200 of those Realtors to find out where they plan to spend their marketing budgets in 2018.

We broke the agents into three cohorts based on GCI:

  • GCI under $100,000
  • GCI between $100 - $300,000
  • GCI above $300,000

Then we asked them whether they intend to spend less, the same, or more in several areas of marketing to figure out where their investments were going to go. Here's what we discovered:

Web Platform Spending

At least one in four Realtors plan to spend more on their web platform in the 12 months following the survey. In contrast, only 1 in 10 Realtors intends to spend less. That means the vast majority of

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We recently interviewed 300 active real estate agents across North America to learn more about how they conduct their business and drive success. But we wanted to take it a step further and also talk to buyers and sellers to get a stronger understanding of what they're looking for in an agent.

By understanding the mindset of buyers and sellers, real estate agents are able to better serve their clients and develop marketing solutions that will be more effective in converting leads into clients, and clients into happy referrers.

We conducted in-depth interviews with 10 randomly-selected people who had either bought or sold a home between $300,000 and $1.5 Million within the past year. These interviews took approximately an hour each and focused on

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Curious to know how you're doing compared to most real estate agents? We were too!

Real Estate Webmasters has the pleasure of working with some of the best real estate agents in the world. Our clients are passionate, enthusiastic, and often quite successful.

But we wanted to get to know the entire real estate population better, and have a stronger understanding of what the average agent looks like. To achieve this goal, we hired an independent market research company to survey 300 active real estate agents across the United States and Canada. These agents were then asked questions on a wide variety of topics to gain insight into their demographics, marketing activities, and technology investment.

We thoroughly investigated what today's real

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Google's searchGoogle told the world that it was going to transition to a mobile-first index in the coming quarters, and it looks like that time has come. Last week, Google announced that they have started to transition websites onto the new mobile-first index. Let's talk about what that means for you.

What is the mobile-first index?

Google has only ever had one version of its index, which is the database you're browsing every time you do a search on Google.com. This index is a super-directory of every website out there and Google maintains it using bots that crawl all the sites on a fairly regular basis.

Historically, Google has crawled and indexed websites based on the desktop version of a site, browsing websites as if they were a person sitting on their

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It's crowded. There's a lot going on in the online world, with a lot of voices trying to carve out their slice of the territory. It's easy to get swallowed up by all the websites, advertisements, offers, and noise. Yet, there are real estate agents who stand out from the crowd. They don't blend in. People know who they are and want to do business with them.

Let's talk about how this can be you too. In today's post, we're going to share 5 tactics you can use to stand out online.

5. Invest in a mobile app for real estate

If you really want to find a way to stand out from the competition, it's time to start thinking about mobile apps. This topic is a whole blog post in itself (literally), but it's worth mentioning again. When you get people onto

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We're moving in a direction where big data is not only a big advantage but also a requirement to stay competitive. The companies that find smart ways to apply and intermingle data are going to be the most successful moving forward, because one of the best ways to improve user experience is to take complex information from numerous sources and present it in a way that's quick and easy to understand.

You've already seen countless examples of this in action. Zillow is one obvious example, where the site has managed to source data from third-party companies, listing agents and property owners to create tools--like Zestimates--that consumers want to use. But that's only just the beginning. Sites like Trivago and Kanetix mine numerous sources of data to

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action planActions Plans are an awesome way to get organized and stay on top of lead follow up. They are essentially quick reminders to get in touch or perform a specific action, and can keep Realtors connected even when things get busy.

In today's post, we're going to outline some example campaigns based on marketing and sales best practices. But it's absolutely critical that you test and revise these campaigns as needed. What works for one business won't resonate with another, so it's important you use these Action Plans as a starting point to build your own tried and true strategies.

An Action Plan should mimic the overall lead follow up strategy you've defined for your agents or yourself, and serve as a series of reminders. If you've already put together a

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