Lead Generation

Found 27 blog entries about Lead Generation.

The new Real Estate Webmasters (REW) Renaissance platform has quickly gained dominance in the marketplace, especially at the enterprise level. But what many don’t know is that it almost didn’t happen. Here’s the story of REW’s journey from critical crossroads to game-changing innovation.

 

 

For Renaissance, it all began with a castaway.

It was early March 2020 and Tom Hanks came down with COVID-19. Real Estate Webmasters was attending the Leading Real Estate Companies of the World® conference at the Wynn in Las Vegas, and they were told they must pack up and leave early—there may have been exposure to the virus at the event.

Until then, people had been watching the news and were starting to recognize that the coronavirus was

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Matt Hutchings Returns To REW As A Second-Time Father

Matt Hutchings returned to the REW team last week after five weeks of paternal leave to a new role — Code Development Manager.

While similar to his previous role as the Team Lead of Professional Services, Matt’s new position with the company will shift more of his focus toward management and support of the development team versus programming on client projects. 

“I’m here to make sure Professional Services is delivering the best development work we can today, and even better tomorrow”, said Matt.

This move from his previous role as Team Lead isn’t the first time the company has seen Matt grow, however.

Applying for a practicum during his second year in the Information Technology &

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So it’s the end of 2019 and we're coming into the beginning of 2020.

I’m headed over to one of my favourite conferences, the One C21 conference for Century 21 Canada.

Before I head out, I touch base with our customers. I send out a blast email letting them know about a new CRM, a new promo etc (you know doing my sales & marketing thing) and for those that write back I also ask them a very important question.

How has your experience with REW been so far?”

I ask because I genuinely want to know. I want to make sure we’re as good as we can be, but also since I know I’m headed to a conference where we have hundreds of customers, I need to be prepared to work on any relationships that need love. "Run towards any problems” that is what Tim from my

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If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that.

How to perfect lead follow-up? That's the million dollar question...

Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon?

How about...texting?

That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start.

The Benefits of Texting Your Leads

Here's why you should adopt texting your leads as part of your follow-up strategy:

Texting is direct.

People carry their phones around with them all the time.

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If there's one contentious issue when it comes to real estate websites, it's registration settings. Some agents swear by forced registration and others shudder at the mere mention of the words.

The purpose of this blog is to provide a powerful example of how forced registration can impact real estate lead generation in a big way.

What is Forced Registration?

Before we jump into our experiment, let's clarify exactly what it is we mean by "forced registration." In this case, we mean that users are required to provide their email and phone number before they're able to browse a single listing on your website. To be clear, this is totally non-optional registration—the user has to either fill out the form to view a listing or back out of the page.

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We recently hired a third-party research company to interview anonymous buyers and sellers who bought or sold property, worth between $300,000 to $1.5 Million, within the past 12 months. The participants were asked a series of questions over an hour-long interview to help us better understand their habits, opinions, and decision-making processes.

We were particularly interested in finding out how buyers and sellers choose their real estate agents in this digital age. Here's what we found out:

People don't choose Realtors on portal sites

One of the most interesting observations in the market research results was that buyers and sellers are actively using portal websites to explore properties, but they don't use those same portals to find real

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We recently hired an independent market research company to interview 10 random people who have bought or sold a home worth at least $300,000 in the past 12 months, and ask them a series of questions over the course of an hour.

When asked to describe the best real estate websites they have seen, guess what they said?

Nothing.

Most respondents didn't have any awesome sites to share because nothing stood out to them. The few that did comment on a website referenced the major portals, including Zillow and Realtor.com.

This means there's huge opportunity for real estate agents, brokers, and franchises to make an impression in their local markets. All they have to do is create the best website visitors have ever seen, and we're here to help:

The

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We recently interviewed 300 active real estate agents across North America to learn more about how they conduct their business and drive success. But we wanted to take it a step further and also talk to buyers and sellers to get a stronger understanding of what they're looking for in an agent.

By understanding the mindset of buyers and sellers, real estate agents are able to better serve their clients and develop marketing solutions that will be more effective in converting leads into clients, and clients into happy referrers.

We conducted in-depth interviews with 10 randomly-selected people who had either bought or sold a home between $300,000 and $1.5 Million within the past year. These interviews took approximately an hour each and focused on

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We're moving in a direction where big data is not only a big advantage but also a requirement to stay competitive. The companies that find smart ways to apply and intermingle data are going to be the most successful moving forward, because one of the best ways to improve user experience is to take complex information from numerous sources and present it in a way that's quick and easy to understand.

You've already seen countless examples of this in action. Zillow is one obvious example, where the site has managed to source data from third-party companies, listing agents and property owners to create tools--like Zestimates--that consumers want to use. But that's only just the beginning. Sites like Trivago and Kanetix mine numerous sources of data to

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action planActions Plans are an awesome way to get organized and stay on top of lead follow up. They are essentially quick reminders to get in touch or perform a specific action, and can keep Realtors connected even when things get busy.

In today's post, we're going to outline some example campaigns based on marketing and sales best practices. But it's absolutely critical that you test and revise these campaigns as needed. What works for one business won't resonate with another, so it's important you use these Action Plans as a starting point to build your own tried and true strategies.

An Action Plan should mimic the overall lead follow up strategy you've defined for your agents or yourself, and serve as a series of reminders. If you've already put together a

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