Getting Started

Found 68 blog entries about Getting Started.

Every week, we get questions about which meta tags a site should be using to achieve X result. In many cases, people are trying to accomplish relatively simple tasks with overly complicated methods. When it comes to SEO, the best message you can send to search engines is the simplest one.

Here's a simple breakdown of the intended purpose of each tag, including examples of when and how they should be used.

rel="canonical"

Possibly the most misunderstood of meta tags, rel="canonical" seems to pop up all over the place—and rarely where it should!

Intended Purpose: To tell search engines the original source of content, when 2 or more copies of that content exists.

Best Use: To give credit to the original source of content, when you're

4,067 Views, 0 Comments

Picking out a new real estate website provider is tough work! There are a lot of options out there and they vary in quality, price, experience, and capabilities. In this post, we've put together 8 tough questions you need to ask any website provider before signing on the dotted line.

8. What level of support will I get?

The type of support offered by web providers varies significantly. Ask your web provider what support they offer and don't settle for anything less than you deserve: 7 days a week coverage, with the option to contact the support team by phone or email.

7. How well do you integrate with the programs I already use?

Your website is meant to make your life easier. If there's a program or piece of software you're already using that

2,537 Views, 0 Comments

If you don't track your ROI, you're not alone. But we do want to help you change that, because ROI is one of the most important numbers in your lead generation strategy. If you understand what investments are bringing you money, you can make smart business decisions—like increasing budgets that produce twice as much money as you put in, and axing campaigns that aren't profitable.

What is a conversion?

First, let's define a conversion. On a real estate website, you're going to see two different types of conversions: people who land on your site and convert into leads, and leads that convert into sales. While it's important to watch both types of conversions, it's the latter that's most important for ROI. You want to know exactly how many sales you

4,026 Views, 0 Comments

I'm often asked what will be included in an REW SEO project by smart Realtors who are looking to enhance their digital marketing strategy. The truth is that every single project at REW is a bit different, because we look at your company, competition, and opportunity within your market, and then develop a strategy accordingly.

Your designated SEO expert will be able to create an individualized strategy for your site and share it with you fairly early into your project. In the meantime, let's take a look at what we plan to accomplish for every new SEO project that comes across our desks.

We want to transfer existing content

If you have existing content on an old site, our first activity will be evaluating what you have and determining what is worth

2,643 Views, 0 Comments

choose a domainChoosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider.

Domain Authority

How old is the domain? Generally speaking, the older a domain is, the more likely it is to have a history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, your oldest active domain is usually your best choice.

Note: If you participated in link-building or other potentially spammy SEO tactics in the past, consult with an SEO expert before deciding on an existing domain.

Branding & Memorability

Your domain is your

4,396 Views, 0 Comments

There's a lot of high-level SEO information out there to help Realtors thrive, and search engine marketing is a practice that includes an immense level of detail. But sometimes we need to take a step back from the fine tuning and look at the bigger picture.

The 5 real estate SEO tips in today's post help agents focus on that big picture and create a website that's well optimized.

5. Keep your community area focused

When starting your site off, pick a city or handful of communities, and then focus. Create as much content as you can about that area, write everything you know about it, go out and take photos that nobody else has, and ultimately make your site the single best resource out there for learning about real estate in it.

Focusing on a

3,426 Views, 0 Comments

seller leads onlineWe don't have to tell you that sellers represent a huge opportunity for real estate agents, because you already know that. But do you know how to attract and convert sellers? Two weeks ago, we talked about how to attract and convert buyer leads using your real estate website, and this week we're going to talk about how to get seller leads!

Set yourself up to build relationships

One of the major themes you're going to see us talk about in the coming months is relationships, and that's because relationship building continues to be crucial for effective real estate sales. As digital media changes the way we interact, and agents focus on sales targets and transactions, it can be easy to overlook the people behind the real estate. But the need to build

4,068 Views, 0 Comments

REW CRM was built to make real estate agents' jobs easier and we want to help you make the most of the CRM's lead management system. In this latest blog post, we're going to talk about how you can use REW CRM to improve your lead follow-up, amp up your efficiency, and close more deals!

Check your Dashboard regularly

Make a habit of checking your dashboard throughout the day, starting when you begin work, and again whenever you have a spare few minutes here and there. Your Dashboard prioritizes your most important actions, telling you what to do first.

As a quick reminder, here's what you'll find in your dashboard:

  • People who just registered on the site
  • New leads that are assigned to you
  • Rejected leads that you assigned
  • People who
3,379 Views, 0 Comments

Vision is the most visually stunning website we've ever created, and it was thanks to the hard work of several phenomenal people. We met up with the project's design lead, Phil Pond, and programming lead, Michael Griffiths, to find out what went on behind the scenes. Read on for a peak behind the scenes of our new Vision website.

Please note this interview has been modified for length and continuity.

Phil and Michael

What was the vision behind Vision?

PP: The team's initial thoughts were around showcasing VR and we were really excited about it. I really wanted to simplify a lot of things, so I brought that in. We don't need so much complexity in a website all the time, and we got to spend a lot of time refining the design and making it more flexible.

MG:

3,941 Views, 0 Comments

real estate buyersAs a website company, our absolute favourite way to get real estate buyer leads is online. Technology has already taken over the world, and its use is still growing rapidly, which makes this one of the best areas of opportunity for lead generation.

In this blog, I'll tell you how to use the world wide web to get more real estate buyer leads.

Step 1: Create an engaging foundation

When we're planning to target buyers, we first need to ask ourselves an important question:

"What are buyers looking for?"

Remember that people go online to answer a question or find information, and real estate buyers are no different. Every online search starts with a question that needs an answer.

Most buyers are interested in viewing real estate listings,

6,478 Views, 0 Comments
Real Estate Webmasters serves cookies to analyze traffic to this site. Information about your use of our site is shared with Real Estate Webmasters for that purpose.