Are you getting ready to launch your first Pay-per-click (PPC) campaign and suddenly hit with unfamiliar lingo (CPC, CT, Quality Score, etc.)? It can feel like you're learning a whole new language. Don’t worry, in this post, we’re breaking down the most important PPC…

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In PPC, effective audience targeting isn't just about reaching as many eyeballs as possible. It's about pinpointing those individuals who are most likely to engage with your ad, click through to your website, and, ultimately, convert into clients. This is where the power…

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