Real Estate Marketing

Found 15 blog entries about Real Estate Marketing.

If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that.

How to perfect lead follow-up? That's the million dollar question...

Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon?

How about...texting?

That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start.

The Benefits of Texting Your Leads

Here's why you should adopt texting your leads as part of your follow-up strategy:

Texting is direct.

People carry their phones around with them all the time.

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This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow the discussion on REW Forums!

  • Part 1: What is PPC?
  • Part 2: How Much Does Real Estate PPC Cost?
  • Part 3: The ROI of Real Estate PPC
  • Part 4: To be continued...

Your website should be an investment, not a business card.

In real estate, PPC is the most cost-effective way to generate traffic to your website, and fast.

But what type of ROI should you expect from real estate PPC?

In this blog, we'll cover all the factors that go into the expected expenses and commissions you can earn from PPC, including advice on how to improve your ROI.

We'll also go through a practical example, using typical results

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Real Estate Webmasters recently hired a market research company to complete extensive surveys and interviews with Realtors, buyers, and sellers across North America. We gained a lot of valuable insight into the real estate industry, which we've shared throughout this blog over the past month.

In this post, we're going to summarize the research that told us how Realtors can turn their buyers and sellers into loyal, lifelong clients who will be happy to share their name with all their family and friends. (After all, referrals are still a top way to get new clients..!)

Most people only passively follow the real estate market when they aren't planning to buy or sell. However, they are motivated to stay in touch when Realtors send information that helps

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Towards the end of 2017, we surveyed close to 300 real estate agents across North America, checking in with nearly 200 of those Realtors to find out where they plan to spend their marketing budgets in 2018.

We broke the agents into three cohorts based on GCI:

  • GCI under $100,000
  • GCI between $100 - $300,000
  • GCI above $300,000

Then we asked them whether they intend to spend less, the same, or more in several areas of marketing to figure out where their investments were going to go. Here's what we discovered:

Web Platform Spending

At least one in four Realtors plan to spend more on their web platform in the 12 months following the survey. In contrast, only 1 in 10 Realtors intends to spend less. That means the vast majority of

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We recently interviewed 300 active real estate agents across North America to learn more about how they conduct their business and drive success. But we wanted to take it a step further and also talk to buyers and sellers to get a stronger understanding of what they're looking for in an agent.

By understanding the mindset of buyers and sellers, real estate agents are able to better serve their clients and develop marketing solutions that will be more effective in converting leads into clients, and clients into happy referrers.

We conducted in-depth interviews with 10 randomly-selected people who had either bought or sold a home between $300,000 and $1.5 Million within the past year. These interviews took approximately an hour each and focused on

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We hired an independent market research company to survey 300 active real estate agents across the United States and Canada. These agents were asked questions on a wide variety of topics, including their marketing and spending habits.

In this blog, we'll walk through the spend results and reveal the intriguing insights we saw about top-performing real estate agents. (Hint: if you think they spend differently, you're right!)

First, let's take a look at what the average agent actually makes in a year:

Realtor GCI

We simplified the categories so we could better analyze their marketing and spend habits, and observe behaviour trends that emerged within different levels of success. These were the three GCI groups we reviewed:

  • under $100,000
  • between
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If there's one universal truth about Google, it's that their search engine and web tools are constantly evolving. Yet, until recently, one tool had remained the same for far too long. It's been a delightful change to see that Google has started to roll out big changes to its Search Console (formerly Webmaster Tools) over the past few months, and it sounds like what we've seen so far is only just the beginning.

Old Search Console:

Old Search Console

New Search Console:

New Search Console

In addition to a sleek new look, Search Console's new Beta version shares info differently than in the past and has also amped up the notifications. Let's review some of the changes we've seen to Search Console and talk about what they might mean for your REW site.

Increase in 404 alerts &

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It's crowded. There's a lot going on in the online world, with a lot of voices trying to carve out their slice of the territory. It's easy to get swallowed up by all the websites, advertisements, offers, and noise. Yet, there are real estate agents who stand out from the crowd. They don't blend in. People know who they are and want to do business with them.

Let's talk about how this can be you too. In today's post, we're going to share 5 tactics you can use to stand out online.

5. Invest in a mobile app for real estate

If you really want to find a way to stand out from the competition, it's time to start thinking about mobile apps. This topic is a whole blog post in itself (literally), but it's worth mentioning again. When you get people onto

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Images have a big impact on your website and sometimes you need to give them a little love to get the look just right. But before you start paying photographers to shoot and edit your photos, take a peek at the options already available to you on the World Wide Web.

I talked to several marketing experts and graphic designers at REW to find out what their favorite no-cost imagery tools are. Without further ado, let's talk about our top 9 free imagery tools you can use to take your site to the next level!

Stock photography resources

As a busy real estate agent, you probably don't have a lot of time to take photos. Luckily, there are myriad stock photo sites out there, and some of them don't cost a thing. (These sites tend to make their money

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Last year was an exciting time for real estate marketing and we saw real estate agents embrace the power of digital technology like never before. We watched as Realtors ditched the mentality that their website is a business card, and saw them conquer new frontiers as they transformed their small territories on the World Wide Web into full-blown marketing machines.

We expect that 2018 will be just as intriguing, and expect to see some pretty awesome changes to the digital landscape. And while we can't tell you exactly what the future holds, here are our top 6 real estate marketing predictions for this year:

6. Realtors will invest more into social media advertising

Social media is a rising star in online marketing and Realtors are beginning to

3,605 Views, 0 Comments
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