Real Estate Marketing

Found 4 blog entries about Real Estate Marketing.

If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that.

How to perfect lead follow-up? That's the million dollar question...

Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon?

How about...texting?

That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start.

The Benefits of Texting Your Leads

Here's why you should adopt texting your leads as part of your follow-up strategy:

Texting is direct.

People carry their phones around with them all the time.

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Real Estate Webmasters recently hired a market research company to complete extensive surveys and interviews with Realtors, buyers, and sellers across North America. We gained a lot of valuable insight into the real estate industry, which we've shared throughout this blog over the past month.

In this post, we're going to summarize the research that told us how Realtors can turn their buyers and sellers into loyal, lifelong clients who will be happy to share their name with all their family and friends. (After all, referrals are still a top way to get new clients..!)

Most people only passively follow the real estate market when they aren't planning to buy or sell. However, they are motivated to stay in touch when Realtors send information that helps

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We recently interviewed 300 active real estate agents across North America to learn more about how they conduct their business and drive success. But we wanted to take it a step further and also talk to buyers and sellers to get a stronger understanding of what they're looking for in an agent.

By understanding the mindset of buyers and sellers, real estate agents are able to better serve their clients and develop marketing solutions that will be more effective in converting leads into clients, and clients into happy referrers.

We conducted in-depth interviews with 10 randomly-selected people who had either bought or sold a home between $300,000 and $1.5 Million within the past year. These interviews took approximately an hour each and focused on

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choose a domainChoosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider.

Domain Authority

How old is the domain? Generally speaking, the older a domain is, the more likely it is to have a history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, your oldest active domain is usually your best choice.

Note: If you participated in link-building or other potentially spammy SEO tactics in the past, consult with an SEO expert before deciding on an existing domain.

Branding & Memorability

Your domain is your

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