If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that.

How to perfect lead follow-up? That's the million dollar question...

Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon?

How about...texting?

That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start.

The Benefits of Texting Your Leads

Here's why you should adopt texting your leads as part of your follow-up strategy:

Texting is direct.

People carry their phones around with them all the time.

Actions Plans are an awesome way to get organized and stay on top of lead follow up. They are essentially quick reminders to get in touch or perform a specific action, and can keep Realtors connected even when things get busy.

In today's post, we're going to outline some example campaigns based on marketing and sales best practices. But it's absolutely critical that you test and revise these campaigns as needed. What works for one business won't resonate with another, so it's important you use these Action Plans as a starting point to build your own tried and true strategies.

An Action Plan should mimic the overall lead follow up strategy you've defined for your agents or yourself, and serve as a series of reminders. If you've already put together a

REW launched our new REW CRM last year and we were excited to bring a real estate CRM to market that makes lead management faster and easier.

Since then, we've received feedback and suggestions from our clients on ways to make REW CRM even better. We took those ideas, combined them with some of our own, and created a new update to REW CRM. Without further ado, we are delighted to share some of the new features and improvements you can now find in REW CRM:

Responsive saved search emails

A few months ago, several clients mentioned their desire to have responsive saved search emails. It was a great idea and we got to work! We researched existing saved search emails on the market, prototyped an even better version, shared it with several clients for

We've worked directly with thousands of Realtors over the past decade, and our business is built alongside top-producing real estate agents who see a positive ROI and improved GCI from our real estate technology.

As a result, we've become experts in lead generation and conversion, and we know what it takes to find new buyers and sellers online, and then convert them into actual clients.

The details of each successful strategy vary a bit, but not as much as you may think. In fact, almost every powerful lead gen and conversion strategy starts with the same two tech tools: a website and a CRM.

In today's post, we're going to talk a bit about these two tools, and why every Realtor needs them if they want to improve their GCI. Without further ado,

REW CRM was built to make real estate agents' jobs easier and we want to help you make the most of the CRM's lead management system. In this latest blog post, we're going to talk about how you can use REW CRM to improve your lead follow-up, amp up your efficiency, and close more deals!

Check your Dashboard regularly

Make a habit of checking your dashboard throughout the day, starting when you begin work, and again whenever you have a spare few minutes here and there. Your Dashboard prioritizes your most important actions, telling you what to do first.

As a quick reminder, here's what you'll find in your dashboard:

• People who just registered on the site
• New leads that are assigned to you
• Rejected leads that you assigned
• People who

If you're using lead generation software to instantly create lists of potential new clients, it's time to stop.

Sometimes people use the term "lead generation software" to refer to marketing or customer relationship management software, like REW CRM. That's software that allows you to capture and manage leads from your own site and landing pages, and it's not what I'm talking about in this post.

Instead, this post addresses the type of lead generation software that tempts you into filling out a form or handing over your credit card information, in exchange for an instant pile of leads. Some lead gen software is "free", and some isn't—either way, it's bad news.

While even just one good reason should be enough to deter you from using lead