Understanding The Technical Components Of Real Estate SEO 

Content is king. You’ve more than likely heard this phrase plenty of times by now if you’re in any way interested in the world of SEO. That’s certainly the foundation of search engine optimization, but if you want to become a real estate SEO expert, that’s barely scratching the surface. 

As a real estate agent, you tend to know your target audience better than anyone. After all, you are selling to them. This is a great jumping off point from diving into how best to implement your knowledge of the market you’re advertising to, into your SEO strategy. 

SEO is truly about placing your content in front of the right people. The great thing about this is that Google is working with you on this

How To Become A Real Estate SEO Expert

By now, you must have heard all of the hype around Search Engine Optimization. Learning the basic concepts around search engines and the importance of them for your real estate business, and how SEO can reshape your company’s future, has become an important topic for real estate agents. 

You may think that you can just jump right into it and create a well optimized website that will garner more traffic and bring you the leads that you want instantly – in a way, you’re not totally wrong. However, as even the greatest SEO experts know, you can begin to learn the foundations right away, but it will take much more to master it. 

Not only does writing great content consistently take time, as well as learning all

Recently I gave a talk about internet marketing and SEO for real estate at the Ohio Association of Realtors. 

During my talk, I discussed how companies like Zillow, Redfin, and Realtor (dot) com have convinced the whole real estate world that doing search engine optimization for real estate is impossible. 

Don't even try! (They say). 

Just pay us for the leads because we are the only companies that can rank since we have so much authority in the search engines. You can never win! 

And it's worked! At this point, most brokers, teams, and agents don't even consider SEO since they think it is too hard, too expensive and they feel like they won't get any benefits from their effort.

And they're wrong! In fact, because so many people have given

I want to talk about domain authority and how it applies to SEO for real estate websites. 

This is an SEO topic that I think most Realtors® Team leaders, Brokers, and even real estate SEO experts don’t have a strong grasp on, yet it is one of the most important factors in ranking a website.

First, let’s make a distinction between “on page” and “off-page” SEO,

On-Page SEO For Real Estate: 

On-page SEO is what you can physically do or have your team of programmers, designers, writers, and SEO people do to your website. This is the stuff Real Estate Webmaster’s SEO experts do for you when you hire us. 

Some of the things we do are: 

• Keyword research

• Competitor analysis

• Title Optimization

• Meta Descriptions

My name is Morgan Carey, and I am the founder and CEO here at Real Estate Webmasters Inc.

I'd like to take a moment to personally thank you for your purchase of the new Renaissance platform. I'd also like to welcome you to our community of tens of thousands of the top real estate agents, teams and brokers. You are in great company!

The purpose of this post is to serve as a jumping-off point at REW. A place where you can come back to if you ever need help.

Here you will find links to helpful resources: our online community, guides, videos, and more! These resources are meant to help you focus your project and get you live and enjoying the benefits of the REW platform as soon as possible.

Use this menu to jump to what interests you:

• What a

Greetings valued customers,

I’m writing this post to help explain REW’s deprecation policy and also to help our customers understand the serious potential risks involved in running deprecated platforms as well as the significant advantages of upgrading to current technology. 

I recognize that if you are reading this you have likely come here via one of two channels. Either you have been sent here by an account manager who is being proactive about encouraging you to upgrade or you are an existing customer who is having a technical issue with a deprecated platform and you have been told that it is no longer supported. 

Note: If you have already ordered your Renaissance platform you do not need to continue reading. Thank you for your order, you are

Updated, March 12, 2020

During these unprecedented times, it can be hard to find your footing. While many of us learn how to run our businesses from our home offices, this is a good time to get our online presence in order.

Now, more than ever, you need to focus on getting leads, and ensuring that while they visit your site, they are having the best possible experience.

Part of this is taking a good look at your website, and taking the time (while you have it) to clean it up, to ensure your leads are spending as much time on your pages as possible.

As you are practicing social distancing and working from home, so are they. And they have much more time on their hands to prepare to buy or sell their homes, once the fears of the crisis

We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page.

In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course, an important step in ensuring that search engine crawlers understand the intent of your page, but it also helps orient human users as well.

Meta Information

The meta information is the content that will be displayed at the top of your web page browser window and in the search

Unless you're a real estate SEO expert, upgrading your site can be scary.

You've worked hard to build up authority, earn traffic, and create a system that effectively generates leads.

Therefore, it's understandable that one of the most common questions we get when people are considering an upgrade is, "Will this hurt my SEO?"

The short answer is "no."

Completed properly, an upgrade shouldn't have any negative impact on the authority you've built. If anything, it should only help. Here's what you need to know:

Steps of a proper REW website upgrade

A proper REW website upgrade is simple:

1. Transfer - All content is automatically transfered by REW in its current state to the new website
2. Format - Go through the website and reformat

We recently hired a third-party research company to interview anonymous buyers and sellers who bought or sold property, worth between $300,000 to $1.5 Million, within the past 12 months. The participants were asked a series of questions over an hour-long interview to help us better understand their habits, opinions, and decision-making processes.

We were particularly interested in finding out how buyers and sellers choose their real estate agents in this digital age. Here's what we found out:

People don't choose Realtors on portal sites

One of the most interesting observations in the market research results was that buyers and sellers are actively using portal websites to explore properties, but they don't use those same portals to find real