SEO

Let's face it. Having a website is a start, but if you are not found in a search engine, your website is in the closet.

SEO for real estate is one of the single most important factors to consider when you are developing your website. Lucky for you, using Real Estate Webmasters websites gives you a distinct advantage over other real estate websites. They are the most SEO-friendly websites that you can get in the industry. Period.

But if you want your website to shine, if you want to bring in those qualified, organic leads, you have some work to do. These articles are designed to help you make the most of the pages on your website, giving you an understanding of how pages need to be structured in order to land on the infamous first page of Google. Consider them a crash course into getting you the organic leads that you deserve.

If there is a topic that you would like covered in these articles, reach out to marketing@realestatewebmasters.com.  If you have questions about your website, would like an audit to help you find the best ROI on improvement, or just don't have time, you can reach out to us there as well. Everyone at REW is here for you, and will do everything we can to help you to dominate your market. All you have to do is ask!

Found 33 blog entries about SEO.

Google's searchGoogle told the world that it was going to transition to a mobile-first index in the coming quarters, and it looks like that time has come. Last week, Google announced that they have started to transition websites onto the new mobile-first index. Let's talk about what that means for you.

What is the mobile-first index?

Google has only ever had one version of its index, which is the database you're browsing every time you do a search on Google.com. This index is a super-directory of every website out there and Google maintains it using bots that crawl all the sites on a fairly regular basis.

Historically, Google has crawled and indexed websites based on the desktop version of a site, browsing websites as if they were a person sitting on their

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If there's one universal truth about Google, it's that their search engine and web tools are constantly evolving. Yet, until recently, one tool had remained the same for far too long. It's been a delightful change to see that Google has started to roll out big changes to its Search Console (formerly Webmaster Tools) over the past few months, and it sounds like what we've seen so far is only just the beginning.

Old Search Console:

Old Search Console

New Search Console:

New Search Console

In addition to a sleek new look, Search Console's new Beta version shares info differently than in the past and has also amped up the notifications. Let's review some of the changes we've seen to Search Console and talk about what they might mean for your REW site.

Increase in 404 alerts &

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Disclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of WCAG 2.0 compliance guidelines. This does not constitute legal advice in any manner.

We've dedicated this week of our blog to talk about the Web Content Accessibility Guidelines (WCAG) 2.0 and how they apply to our clients' websites. So far, we've covered the two largest principles: Perceivable and Operable. Today we're going to talk about the last two principles, Understandable and Robust.

The WCAG 2.0 guidelines help developers and content creators craft a web experience that is accessible for people with disabilities and beneficial for everyone else. In many ways, WCAG 2.0 follows the common-sense best practices we already see employed across the web. In

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Disclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of WCAG 2.0 compliance guidelines. This does not constitute legal advice in any manner.

This week we're going to be talking about each of the Web Content Accessibility Guideline (WCAG) principles in further detail, to help you create websites that are friendly for everyone.

We started talking about WCAG 2.0 last month in our ADA Compliance for Real Estate Webmasters clients post. If you haven't had a chance to check it out, it's a good time to go back and take a peek. We talk about the American Disability Act's role in website compliance, go through a quick overview of each principle with some examples, and ultimately conclude why an accessible website is in

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Disclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of WCAG 2.0 compliance guidelines. This does not constitute legal advice in any manner.

The Web Content Accessibility Guidelines (WCAG) 2.0 is a series of recommendations that help make the web more accessible to people with disabilities. There is a wide range of conditions that impact a person's ability to use a website, including physical, visual, speech, and neurological disabilities.

On Monday, we went into detail about the Perceivable principle from WCAG 2.0. Today, we're going to dive into the Operable principle and talk about how it helps make websites that are better for everyone.

What does Operable mean?

W3.org explains the Operable principle as,

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woman working on subdomainIf you've received a new subdomain from your broker or franchise, congratulations! This is an exciting opportunity to make your mark on the digital world and stand apart from the crowd.

The first thing you need to know about subdomains is that they're separate from the main domain. Subdomains are independent websites that build their own authority, share their own information, and require their own digital marketing campaigns. If you want to get all the awesome benefits that come along with a new website, you'll need to make a few updates to your subdomain.

You get to decide exactly how much effort you want to put into your subdomain and your reward will be a reflection of that effort. In this post, we'll start with recommendations for setting up a

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If you're looking for ways to supplement your SEO strategy, it's time to consider image optimization! Images are a vital addition to any page, but not everyone is aware that they present often untapped opportunities for SEO. Taking advantage of the extensive possibilities that image optimization delivers can boost an already strong SEO strategy. Not sure where to start? We've consolidated some of the most important ways to make your images as search engine and user-friendly as possible!

Alt tags

To begin explaining why image optimization is important, it's necessary to look at your website from a search engine's point of view. You may have a visually rich design loaded with eye-catching photos, but search engines aren't able to process these well

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Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a simple overview of how to plan your site and start building out content!

Start Small: Choose Your Focus Communities

When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backend of your site to only display the cities you plan to start with. We want to focus on starting small and building up from there.

Often we'll see brand new sites launched with numerous skeleton pages - pages with IDX snippets but no content. This isn't ideal for SEO, so we

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So, you’ve just purchased your first Real Estate Webmasters website. First of all, congratulations – you’re well on your way to increased organic traffic and more leads.

Secondly, you should consider how to handle your existing website.

Depending on your situation, your website may have been a part of your life and your business for years. You’ve diligently created content across many of the different community pages, as well as a number of helpful guides, FAQs and checklists to help out the clients in your market.

You’ve also consistently contributed to your blog – creating a variety of useful and timely posts about your local community and the state of the real estate market.

It would be a shame for all that fantastic content and your time

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A well-planned, clear site architecture can offer numerous benefits for both users and search engines, which in turn can benefit your website in the long run. A strong information architecture should be the foundation from which you build out your website, and if you design your site right, your information architecture should never be in conflict with your SEO goals.

Why A Clear Site Architecture Is Important

information architecture hierarchyThe way a site is structured affects multiple aspects of your website: usability, rankings, and conversions. Information architecture should be designed to help visitors to your site accomplish their goals quickly and effortlessly, and should make it easy for search engines to crawl your site.

On any one page, search engines must be able to

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