Let's face it. Having a website is a start, but if you are not found in a search engine, your website is in the closet.
SEO for real estate is one of the single most important factors to consider when you are developing your website. Lucky for you, using Real Estate Webmasters websites gives you a distinct advantage over other real estate websites. They are the most SEO-friendly websites that you can get in the industry. Period.
But if you want your website to shine, if you want to bring in those qualified, organic leads, you have some work to do. These articles are designed to help you make the most of the pages on your website, giving you an understanding of how pages need to be structured in order to land on the infamous first page of Google. Consider them a crash course into getting you the organic leads that you deserve.
If there is a topic that you would like covered in these articles, reach out to firstname.lastname@example.org. If you have questions about your website, would like an audit to help you find the best ROI on improvement, or just don't have time, you can reach out to us there as well. Everyone at REW is here for you, and will do everything we can to help you to dominate your market. All you have to do is ask!
There's a pathway to success that almost every real estate agent we work with has followed. It starts with a website to help users find information quickly and efficiently. Then, real estate agents add in digital marketing services, using PPC and eventually SEO to drive more leads to their site. Once this is done, our clients start seeing significant improvements in lead generation.
But then their progress stops. The leads accumulate, yet nothing happens. We've watched agents generate more leads than they can handle, yet... no sales. In the end, these agents end up thinking their leads are garbage and their website investment was a waste of money.
What went wrong?
They only did half the job. These agents didn't realize that lead generation is
Every week, we get questions about which meta tags a site should be using to achieve X result. In many cases, people are trying to accomplish relatively simple tasks with overly complicated methods. When it comes to SEO, the best message you can send to search engines is the simplest one.
Here's a simple breakdown of the intended purpose of each tag, including examples of when and how they should be used.
Possibly the most misunderstood of meta tags, rel="canonical" seems to pop up all over the place—and rarely where it should!
Intended Purpose: To tell search engines the original source of content, when 2 or more copies of that content exists.
Best Use: To give credit to the original source of content, when you're
I'm often asked what will be included in an REW SEO project by smart Realtors who are looking to enhance their digital marketing strategy. The truth is that every single project at REW is a bit different, because we look at your company, competition, and opportunity within your market, and then develop a strategy accordingly.
Your designated SEO expert will be able to create an individualized strategy for your site and share it with you fairly early into your project. In the meantime, let's take a look at what we plan to accomplish for every new SEO project that comes across our desks.
We want to transfer existing content
If you have existing content on an old site, our first activity will be evaluating what you have and determining what is worth
Choosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider.
How old is the domain? Generally speaking, the older a domain is, the more likely it is to have a history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, your oldest active domain is usually your best choice.
Note: If you participated in link-building or other potentially spammy SEO tactics in the past, consult with an SEO expert before deciding on an existing domain.
Your Google Adwords quality score will directly impact your ad costs and visibility, and therefore ROI, which makes it an extraordinarily important metric to pay attention to if you're managing a real estate PPC campaign.
Here at REW, we take care of quality score for all our clients, letting them focus their time and energy on real estate. However, if you're tackling your own campaigns, this is what you need to know about Google's quality scores:
What is Quality Score?
Every ad in Google Adwords is given a quality score, and this quality score directly reflects how good Google thinks your ads are. Google created quality score to help improve the user experience, by ensuring that advertisers created ads that are likely to be of interest to the
There's a lot of high-level SEO information out there to help Realtors thrive, and search engine marketing is a practice that includes an immense level of detail. But sometimes we need to take a step back from the fine tuning and look at the bigger picture.
The 5 real estate SEO tips in today's post help agents focus on that big picture and create a website that's well optimized.
5. Keep your community area focused
When starting your site off, pick a city or handful of communities, and then focus. Create as much content as you can about that area, write everything you know about it, go out and take photos that nobody else has, and ultimately make your site the single best resource out there for learning about real estate in it.
It's no secret that Google has been encouraging all website owners to convert to HTTPS, and we also started recommending HTTPS upgrades to REW clients back in 2014. But the stakes are getting higher and Google will be upping the ante next month.
Here's the announcement Emily Schechter of Chrome's Security Team made in a recent blog post:
"In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as “Not secure” if they have password or credit card fields. Beginning in October 2017, Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode."
The search engine results page, or SERPs if you’re in the mood for some SEO jargon, quickly becomes a monotonous sea of blue links – green and black text.
With so much going on, how does one stand out from the rabble?
Your best bet for encouraging users to click through to your real estate website is a well-thought-out, engaging and eye-catching meta description. That’s the brief block of text that appears right under the blue title and link in search results.
The catch is you have less than 230 characters to convince internet users that they should click on your businesses’ link, over the competition.
So use them wisely.
Real Estate Meta Description Tips
Here are few general guidelines to get you started:
We've been thinking a lot about "big picture" SEO strategies, and how we can apply them to the real estate industry. To start, there's convincing evidence that page one content continues to get longer, yet each industry also has its own content trends.
Over the past couple weeks, we ran an experiment to help determine a better content baseline for the real estate industry. We looked at page one results for "[city] real estate" for 22 major cities across the United States and Canada, and recorded the amount of content on each of the top results.
This experiment gave me a better idea of what our clients' competition is doing, and helps set new content targets, based on the average number of words on top-performing pages.
So, you want to be #1 on Google. It's the most common reason people stumble upon SEO, and ultimately look to hire a real estate SEO expert. While there are plenty of high quality experts out there, it can be hard to identify them and there are still some shady folks out there looking to make a fast buck off trusting real estate agents who are none-the-wiser.
Hiring the wrong person can be a costly, if not devastating expense, which is why we want to help you choose the right expert from the get-go. Here are some important qualities you'll find in a real estate SEO expert worth hiring:
5. They Tell You The Hard Truth
If you tell an SEO that you want to be #1 and all they say is, "Great, you got it!" it's time to run for the hills. The real estate