Let's face it. Having a website is a start, but if you are not found in a search engine, your website is in the closet.
SEO for real estate is one of the single most important factors to consider when you are developing your website. Lucky for you, using Real Estate Webmasters websites gives you a distinct advantage over other real estate websites. They are the most SEO-friendly websites that you can get in the industry. Period.
But if you want your website to shine, if you want to bring in those qualified, organic leads, you have some work to do. These articles are designed to help you make the most of the pages on your website, giving you an understanding of how pages need to be structured in order to land on the infamous first page of Google. Consider them a crash course into getting you the organic leads that you deserve.
If there is a topic that you would like covered in these articles, reach out to email@example.com. If you have questions about your website, would like an audit to help you find the best ROI on improvement, or just don't have time, you can reach out to us there as well. Everyone at REW is here for you, and will do everything we can to help you to dominate your market. All you have to do is ask!
We live and breathe SEO here in the writing department at REW, which means we see all the incredibly awesome things that are happening in the SEO world. It also means that we see the site-crippling mistakes people are making, and those aren't quite as awesome. Here's a list of the biggest repeat offenders I see in my day-to-day and an explanation of why they're bad:
1. Outdated Practices
One of the most common problems with modern SEO is an unwillingness to adapt. SEO is constantly evolving and developers who don't do the same will fall behind. I see a lot of people ignoring the advice of their SEO expert because they know a guy who had "Method X" work and by gosh, he got leads! Unfortunately, Method X is often some spammy link exchange strategy
Search Engine Optimization (SEO) is a set of actions and standards intended to increase the amount of relevant, organic search traffic to a site.
SEO is a complex and constantly evolving process, which requires time, dedication and technical know-how to master.
It includes everything from page set-up and content building to link-earning initiatives. It also requires thoughtful analysis, ongoing research, and a comprehensive understanding of how search engines and their users operate.
SEO should be seen as a complementary marketing strategy to paid traffic (PPC) and traditional offline marketing.
Why is user experience important for SEO?
A search engine's primary goal is to return search results
It would be a lie to say I don't get excited when one of my client sites starts ranking on the first few pages for a major keyword. It feels like months of hard work is finally paying off, and that's awesome! But after a celebratory high-five with the next person I see in the hallway, it's time to settle down and get back to an unfriendly SEO reality: search engine rankings don't actually matter.
If you're looking at your website's success in terms of where you think your link is placing on the search engine results page, it's time to switch your perspective. Here's why:
1. Search Engine Results Are Personalized
Do you feel like Google has been stalking your internet activity? That's not paranoia. Not only is Google paying attention to what you