All Blog Entries by Marketing Department

Found 94 blog entries published by Marketing Department.

If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that.

How to perfect lead follow-up? That's the million dollar question...

Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon?

How about...texting?

That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start.

The Benefits of Texting Your Leads

Here's why you should adopt texting your leads as part of your follow-up strategy:

Texting is direct.

People carry their phones around with them all the time.

1,440 Views, 0 Comments

The ROI of PPC

This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date!

  • Part 1: What is PPC?
  • Part 2: How Much Does Real Estate PPC Cost?
  • Part 3: The ROI of Real Estate PPC
  • Part 4: To be continued...

Your website should be an investment, not a business card.

In real estate, PPC is the most cost-effective way to generate traffic to your website, and fast.

But what type of ROI should you expect from real estate PPC?

In this blog, we'll cover all the factors that go into the expected expenses and commissions you can earn from PPC, including advice on how to improve your ROI.

We'll also go through a practical example, using

1,946 Views, 0 Comments

It’s no secret that REW clients have a knack for personalizing our platforms, and Vision is no exception to the rule.

Thinking about a Vision, or looking for a fresh perspective to breathe new life into your existing site? Check out our list of some of the most innovative and effective Vision sites thus far.

Custom Vision Sites

While Vision is designed to provide an immersive brand experience and attract quality leads straight out of the box, here’s a shortlist of our clients who have chosen to take their sites to the next level with a few custom tweaks.

Military Home Search

militaryhomesearch.com

militaryhomesearch.com

The Military Home Search team uses key customizations to cater perfectly to their niche: military relocation.

From helping you find

1,988 Views, 0 Comments

Cost of Real Estate PPC

This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date!

  • Part 1: What is PPC?
  • Part 2: How Much Does Real Estate PPC Cost?
  • Part 3: The ROI of Real Estate PPC (and How to Improve It)
  • Part 4: To be continued...

It's the first question we're always asked when an agent or brokerage is considering PPC:

"What's my expected cost per lead?"

To be honest, there's no simple answer. But, by answering the following questions, we can get a pretty close approximation and help you understand the mystery behind the cost of PPC:

  1. How does the Google Ads auction work?
  2. Cost Per Click: What is the expected CPC in real estate?
4,251 Views, 0 Comments

Updated February 25, 2019

Since the launch of Discover, REW clients have been adding their personal flare to this already innovative platform.

If you’re considering a Discover site, or you’re looking for some inspiration to spice up your own, take a look at some of the best Discover sites so far.

Out-of-the-Box Discover Sites

While REW is known for its custom websites, we actually discourage most of our clients from going custom.

Why? Because the platform is already designed to let you showcase your brand and generate leads right out of the box. We recommend learning the platform and seeing what it can do before jumping straight to custom work.

Here are a few examples of clients who are killing it without a single customization.

REP

2,304 Views, 0 Comments

What is Real Estate PPC?

This article is part of an upcoming series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date!

  • Part 1: Real Estate PPC Guide: Everything you need to know
  • Part 2: How Much Does Real Estate PPC Cost?
  • Part 3: The ROI of Real Estate PPC (and How to Improve It)
  • Part 4: To be continued...

Let's talk PPC for real estate!

PPC is one of the most cost-effective forms of lead generation in real estate.

What is it? Why should you care? Let's dive in!

What is real estate PPC?

PPC is an acronym for Pay-Per-Click Advertising. Why is it called Pay-Per-Click? Because you pay every time someone clicks one of your ads.

The term PPC most commonly refers

6,579 Views, 0 Comments

CENTURY 21 Canada RIS Media Cover Story

"The largest custom real estate platform build in modern history."

When you read the statement that kicks off the latest cover story of Real Estate Magazine by RISMedia, it's easy to understand why we are so excited about the upcoming launch of CENTURY 21 Canada's new national technology platform.

To say it's highly anticipated would be a massive understatement.

An incredible 30,000 development hours at Real Estate Webmasters went into building the platform over the past two years.

The result is a sleek platform design with intuitive features, both on the customer-facing frontend and the agent-facing backend. The frontend features an incredible property search experience and beautiful agent subdomains for each of CENTURY 21 Canada's

1,142 Views, 0 Comments

The 2018 REAL Trends Real Estate Website Rankings are here. And once again, Real Estate Webmasters clients dominate the list.

REW is proud to have more clients featured on the REAL Trends list than any other real estate technology provider.

The annual REAL Trends rankings serve as a wonderful showcase of some of the most beautifully designed websites in the industry.

Websites are judged in a number of categories including:

  • Best Overall Website
  • Best Community
  • Best Design
  • Best Mobile
  • Best Property Detail
  • Best Video

Three of our amazing clients, The Agency, JB Goodwin REALTORS and Matt Curtis Real Estate Inc. all had incredible showings across the board—with each nominated in multiple categories.

Congratulations to

2,140 Views, 0 Comments

Why ever agent needs an app

We live in a world that's downright obsessed with smartphones, tablets, and overall screen time.

And yet, apps are nearly ignored completely by most real estate businesses. But they're starting to gain popularity with the heavy hitters. Zillow, Realtor.com, and Redfin now have mobile apps.

It's time for agents to step up and take advantage of this underutilized marketing channel.

Why would an agent need both an app and a website?

As a real estate tech provider, we had to ask ourselves this question.

When we did, we found overwhelming evidence that we should be building apps too, which is why we created the REW IDX App for iOS and Android.

Here's what convinced us:

1. Apps provide a better user experience.

Remember the main

3,875 Views, 0 Comments

One of the most common questions we receive from our clients is, "How do I become the top-ranked real estate website in my market?"

Perform a quick Google search for real estate in any U.S. market, and you'll almost undoubtedly see search portal giants like Zillow and Trulia holding the top ranking spots.

How have these search portals come to dominate the search results? And what can you do as an agent to surpass them?

Why Do Users Love Real Estate Portals?

To start, we must ask ourselves why users love portals to begin with. And the answer is simple: users love their intuitive platforms.

Pull up any real estate listings portal and you're likely to see a "map to the left, listing thumbnails to the right" layout. This listing layout has

1,536 Views, 0 Comments
Real Estate Webmasters serves cookies to analyze traffic to this site. Information about your use of our site is shared with Real Estate Webmasters for that purpose.