All Blog Entries by Marketing Department

Found 97 blog entries published by Marketing Department.

The 2018 REAL Trends Real Estate Website Rankings are here. And once again, Real Estate Webmasters clients dominate the list.

REW is proud to have more clients featured on the REAL Trends list than any other real estate technology provider.

The annual REAL Trends rankings serve as a wonderful showcase of some of the most beautifully designed websites in the industry.

Websites are judged in a number of categories including:

  • Best Overall Website
  • Best Community
  • Best Design
  • Best Mobile
  • Best Property Detail
  • Best Video

Three of our amazing clients, The Agency, JB Goodwin REALTORS and Matt Curtis Real Estate Inc. all had incredible showings across the board—with each nominated in multiple categories.

Congratulations to

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Why ever agent needs an app

We live in a world that's downright obsessed with smartphones, tablets, and overall screen time.

And yet, apps are nearly ignored completely by most real estate businesses. But they're starting to gain popularity with the heavy hitters. Zillow, Realtor.com, and Redfin now have mobile apps.

It's time for agents to step up and take advantage of this underutilized marketing channel.

Why would an agent need both an app and a website?

As a real estate tech provider, we had to ask ourselves this question.

When we did, we found overwhelming evidence that we should be building apps too, which is why we created the REW IDX App for iOS and Android.

Here's what convinced us:

1. Apps provide a better user experience.

Remember the main

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One of the most common questions we receive from our clients is, "How do I become the top-ranked real estate website in my market?"

Perform a quick Google search for real estate in any U.S. market, and you'll almost undoubtedly see search portal giants like Zillow and Trulia holding the top ranking spots.

How have these search portals come to dominate the search results? And what can you do as an agent to surpass them?

Why Do Users Love Real Estate Portals?

To start, we must ask ourselves why users love portals to begin with. And the answer is simple: users love their intuitive platforms.

Pull up any real estate listings portal and you're likely to see a "map to the left, listing thumbnails to the right" layout. This listing layout has

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The VR experience on Vision is going to the next level in the latest REW CRM release.

Enhanced listings can now feature fully stereoscopic images and videos—taking your site visitors deeper into the places and properties they love.

Virtual reality is an emerging technology that is rapidly becoming more accessible and expected in the real estate industry. Property seekers today have increasing time and affordability constraints that make property purchases a high stakes game.

By employing VR, agents can help buyers choose which properties to view in person or make better decisions from afar without an in-person inspection. For sellers, VR offers another opportunity to create an emotional attachment between potential buyers and their property,

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Look out for some exciting improvements coming to how leads can be prioritized in the REW CRM.

At Real Estate Webmasters, our goal has always been to make following up with your most valuable leads as quick and intuitive as possible. We want you to spend your time on the highest quality leads that are most likely to engage with you.

As part of the upcoming 2018 Spring C REW CRM update, we’re introducing two brand new ways for you to sort leads, so you can get in touch with your website’s hottest leads first.

The new update will allow you to arrange your website’s leads from highest to lowest based on two advanced metrics: Score and Value.

But how will Lead Score and Lead Value change the way I view my leads? We’re glad you asked!

Lead

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If there's one contentious issue when it comes to real estate websites, it's registration settings. Some agents swear by forced registration and others shudder at the mere mention of the words.

The purpose of this blog is to provide a powerful example of how forced registration can impact real estate lead generation in a big way.

What is Forced Registration?

Before we jump into our experiment, let's clarify exactly what it is we mean by "forced registration." In this case, we mean that users are required to provide their email and phone number before they're able to browse a single listing on your website. To be clear, this is totally non-optional registration—the user has to either fill out the form to view a listing or back out of the page.

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Here at Real Estate Webmasters, we've created two phenomenal lead follow-up tools for our clients to use. Both are included as part of the monthly SaaS program and both can be used to help take your business to the next level, improving your ability to follow up with clients and leads.

However, despite seeming similar on the surface, REW CRM and REW Leads are two very different pieces of software. Let's break them down...

REW CRM overview

  • Mobile responsive web platform
  • Single portal for managing all aspects of your website
  • Includes lead follow-up, content management & site settings
  • Accessible on desktop and mobile devices (including tablet)

REW CRM gives you full control of your website and lead management in a single place. The

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Real Estate Webmasters recently hired a market research company to complete extensive surveys and interviews with Realtors, buyers, and sellers across North America. We gained a lot of valuable insight into the real estate industry, which we've shared throughout this blog over the past month.

In this post, we're going to summarize the research that told us how Realtors can turn their buyers and sellers into loyal, lifelong clients who will be happy to share their name with all their family and friends. (After all, referrals are still a top way to get new clients..!)

Most people only passively follow the real estate market when they aren't planning to buy or sell. However, they are motivated to stay in touch when Realtors send information that helps

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Upgrading your site can be scary.

You've worked hard to build up authority, earn traffic, and create a system that effectively generates leads.

Therefore, it's understandable that one of the most common questions we get when people are considering an upgrade is, "Will this hurt my SEO?"

The short answer is "no."

Completed properly, an upgrade shouldn't have any negative impact on the authority you've built. If anything, it should only help. Here's what you need to know:

Steps of a proper REW website upgrade

A proper REW website upgrade is simple:

  1. Transfer - All content is automatically transfered by REW in its current state to the new website
  2. Format - Go through the website and reformat the content to suit your new website
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data locked upIn exactly one week, the European Union's new data laws go into effect. Here's what REW clients need to know...

What is GDPR?

GDPR is the acronym for General Data Protection Regulation, which is a series of laws that will go into effect in one week, on May 25, 2018.

GDPR tackles 7 different principles of data collection and protection, a few of which apply directly to real estate sites:

  1. Principles relating to the processing of personal data
  2. Lawfulness of processing
  3. Conditions for consent

Simply put, GDPR wants to ensure that businesses are collecting personal data in a way that is accurate, ethical and responsible, and that personal data is kept safe and confidential at all times.

What are the rules of GDPR?

Until legal

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