All Blog Entries by Marketing Department

Found 94 blog entries published by Marketing Department.

Towards the end of 2017, we surveyed close to 300 real estate agents across North America, checking in with nearly 200 of those Realtors to find out where they plan to spend their marketing budgets in 2018.

We broke the agents into three cohorts based on GCI:

  • GCI under $100,000
  • GCI between $100 - $300,000
  • GCI above $300,000

Then we asked them whether they intend to spend less, the same, or more in several areas of marketing to figure out where their investments were going to go. Here's what we discovered:

Web platform spending

At least one in four Realtors plan to spend more on their web platform in the 12 months following the survey. In contrast, only 1 in 10 Realtors intends to spend less. That means the vast majority of

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What are sitelinks?

Sitelinks are the smaller links that sometimes display below a site's primary link in the search results. Sitelinks are most likely to appear when someone searches for a specific company name or domain, offering quick links to the pages of the site Google thinks a user is most likely to be interested in.

Aaron Kirman's sitelinks

What is the benefit of sitelinks?

The biggest benefit of sitelinks is the amount of visual real estate they take up on the search engine results page (SERP). We've seen anywhere from 4 to 10 sitelinks, which represents a large portion of the overall results page. Studies have shown that when a user is presented with sitelinks, their odds of clicking through to the site increase.

The Agency's 10 sitelinks

How do I get sitelinks?

Sitelinks

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We recently interviewed 300 active real estate agents across North America to learn more about how they conduct their business and drive success. But we wanted to take it a step further and also talk to buyers and sellers to get a stronger understanding of what they're looking for in an agent.

By understanding the mindset of buyers and sellers, real estate agents are able to better serve their clients and develop marketing solutions that will be more effective in converting leads into clients, and clients into happy referrers.

We conducted in-depth interviews with 10 randomly-selected people who had either bought or sold a home between $300,000 and $1.5 Million within the past year. These interviews took approximately an hour each and focused on

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We hired an independent market research company to survey 300 active real estate agents across the United States and Canada. These agents were asked questions on a wide variety of topics, including their marketing and spending habits.

In this blog, we'll walk through the spend results and reveal the intriguing insights we saw about top-performing real estate agents. (Hint: if you think they spend differently, you're right!)

First, let's take a look at what the average agent actually makes in a year:

Realtor GCI

We simplified the categories so we could better analyze their marketing and spend habits, and observe behaviour trends that emerged within different levels of success. These were the three GCI groups we reviewed:

  • under $100,000
  • between
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Curious to know how you're doing compared to most real estate agents? We were too!

Real Estate Webmasters has the pleasure of working with some of the best real estate agents in the world. Our clients are passionate, enthusiastic, and often quite successful.

But we wanted to get to know the entire real estate population better, and have a stronger understanding of what the average agent looks like. To achieve this goal, we hired an independent market research company to survey 300 active real estate agents across the United States and Canada. These agents were then asked questions on a wide variety of topics to gain insight into their demographics, marketing activities, and technology investment.

We thoroughly investigated what today's real

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Google's searchGoogle told the world that it was going to transition to a mobile-first index in the coming quarters, and it looks like that time has come. Last week, Google announced that they have started to transition websites onto the new mobile-first index. Let's talk about what that means for you.

What is the mobile-first index?

Google has only ever had one version of its index, which is the database you're browsing every time you do a search on Google.com. This index is a super-directory of every website out there and Google maintains it using bots that crawl all the sites on a fairly regular basis.

Historically, Google has crawled and indexed websites based on the desktop version of a site, browsing websites as if they were a person sitting on their

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If there's one universal truth about Google, it's that their search engine and web tools are constantly evolving. Yet, until recently, one tool had remained the same for far too long. It's been a delightful change to see that Google has started to roll out big changes to its Search Console (formerly Webmaster Tools) over the past few months, and it sounds like what we've seen so far is only just the beginning.

Old Search Console:

Old Search Console

New Search Console:

New Search Console

In addition to a sleek new look, Search Console's new Beta version shares info differently than in the past and has also amped up the notifications. Let's review some of the changes we've seen to Search Console and talk about what they might mean for your REW site.

Increase in 404 alerts &

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red balloon stands outIt's crowded. There's a lot going on in the online world, with a lot of voices trying to carve out their slice of the territory. It's easy to get swallowed up by all the websites, advertisements, offers, and noise. Yet, there are real estate agents who stand out from the crowd. They don't blend in. People know who they are and want to do business with them.

Let's talk about how this can be you too. In today's post, we're going to share 5 tactics you can use to stand out online.

5. Invest in a mobile app for real estate

If you really want to find a way to stand out from the competition, it's time to start thinking about mobile apps. This topic is a whole blog post in itself (literally), but it's worth mentioning again. When you get people onto

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business man with checklistSpring has officially sprung, which means the busy buying and selling season is about to hit Realtors in most markets. We're confident you want to make this the best year ever, so it's time to ensure you're fully prepared to take on the seasonal crowds. Today, we're sharing a checklist to help you get started.

Attract buyers & sellers to your site

Now that people are going to start looking for properties in a serious way, you need to ensure you're the one they want to work with. This is where having lead generation strategies are going to help in a big way, as it gives you the opportunity to get in front of potential clients right from the get-go. To get started, set up digital lead generation campaigns that will drive traffic to your site.

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blind man uses voice controls on phoneDisclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of WCAG 2.0 compliance guidelines. This does not constitute legal advice in any manner.

We've dedicated this week of our blog to talk about the Web Content Accessibility Guidelines (WCAG) 2.0 and how they apply to our clients' websites. So far, we've covered the two largest principles: Perceivable and Operable. Today we're going to talk about the last two principles, Understandable and Robust.

The WCAG 2.0 guidelines help developers and content creators craft a web experience that is accessible for people with disabilities and beneficial for everyone else. In many ways, WCAG 2.0 follows the common-sense best practices we already see employed across the web. In

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