All Blog Entries by Marketing Department

Found 97 blog entries published by Marketing Department.

We recently hired a third-party research company to interview anonymous buyers and sellers who bought or sold property, worth between $300,000 to $1.5 Million, within the past 12 months. The participants were asked a series of questions over an hour-long interview to help us better understand their habits, opinions, and decision-making processes.

We were particularly interested in finding out how buyers and sellers choose their real estate agents in this digital age. Here's what we found out:

People don't choose Realtors on portal sites

One of the most interesting observations in the market research results was that buyers and sellers are actively using portal websites to explore properties, but they don't use those same portals to find real

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To help our clients provide better experiences to their buyers and sellers, we hired a third party research company to talk to people who have bought or sold a home within the past 12 months. This company asked a series of questions in an hour-long interview and the results were fascinating.

In this blog, we'll review some of the most interesting things about mobile websites and apps that buyers and sellers had to say.

Quick overview of the findings

  • Most buyers and sellers don't want to view real estate agent websites on their mobile devices

  • The most common complaint is screens that are too small to view detailed listings or photos, and a lack of mobile responsiveness

  • Those who do use mobile preferred to use apps over websites

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We recently hired an independent market research company to interview 10 random people who have bought or sold a home worth at least $300,000 in the past 12 months, and ask them a series of questions over the course of an hour.

When asked to describe the best real estate websites they have seen, guess what they said?

Nothing.

Most respondents didn't have any awesome sites to share because nothing stood out to them. The few that did comment on a website referenced the major portals, including Zillow and Realtor.com.

This means there's huge opportunity for real estate agents, brokers, and franchises to make an impression in their local markets. All they have to do is create the best website visitors have ever seen, and we're here to help:

The

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Towards the end of 2017, we surveyed close to 300 real estate agents across North America, checking in with nearly 200 of those Realtors to find out where they plan to spend their marketing budgets in 2018.

We broke the agents into three cohorts based on GCI:

  • GCI under $100,000
  • GCI between $100 - $300,000
  • GCI above $300,000

Then we asked them whether they intend to spend less, the same, or more in several areas of marketing to figure out where their investments were going to go. Here's what we discovered:

Web platform spending

At least one in four Realtors plan to spend more on their web platform in the 12 months following the survey. In contrast, only 1 in 10 Realtors intends to spend less. That means the vast majority of

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What are sitelinks?

Sitelinks are the smaller links that sometimes display below a site's primary link in the search results. Sitelinks are most likely to appear when someone searches for a specific company name or domain, offering quick links to the pages of the site Google thinks a user is most likely to be interested in.

Aaron Kirman's sitelinks

What is the benefit of sitelinks?

The biggest benefit of sitelinks is the amount of visual real estate they take up on the search engine results page (SERP). We've seen anywhere from 4 to 10 sitelinks, which represents a large portion of the overall results page. Studies have shown that when a user is presented with sitelinks, their odds of clicking through to the site increase.

The Agency's 10 sitelinks

How do I get sitelinks?

Sitelinks

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We recently interviewed 300 active real estate agents across North America to learn more about how they conduct their business and drive success. But we wanted to take it a step further and also talk to buyers and sellers to get a stronger understanding of what they're looking for in an agent.

By understanding the mindset of buyers and sellers, real estate agents are able to better serve their clients and develop marketing solutions that will be more effective in converting leads into clients, and clients into happy referrers.

We conducted in-depth interviews with 10 randomly-selected people who had either bought or sold a home between $300,000 and $1.5 Million within the past year. These interviews took approximately an hour each and focused on

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We hired an independent market research company to survey 300 active real estate agents across the United States and Canada. These agents were asked questions on a wide variety of topics, including their marketing and spending habits.

In this blog, we'll walk through the spend results and reveal the intriguing insights we saw about top-performing real estate agents. (Hint: if you think they spend differently, you're right!)

First, let's take a look at what the average agent actually makes in a year:

Realtor GCI

We simplified the categories so we could better analyze their marketing and spend habits, and observe behaviour trends that emerged within different levels of success. These were the three GCI groups we reviewed:

  • under $100,000
  • between
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Curious to know how you're doing compared to most real estate agents? We were too!

Real Estate Webmasters has the pleasure of working with some of the best real estate agents in the world. Our clients are passionate, enthusiastic, and often quite successful.

But we wanted to get to know the entire real estate population better, and have a stronger understanding of what the average agent looks like. To achieve this goal, we hired an independent market research company to survey 300 active real estate agents across the United States and Canada. These agents were then asked questions on a wide variety of topics to gain insight into their demographics, marketing activities, and technology investment.

We thoroughly investigated what today's real

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Google's searchGoogle told the world that it was going to transition to a mobile-first index in the coming quarters, and it looks like that time has come. Last week, Google announced that they have started to transition websites onto the new mobile-first index. Let's talk about what that means for you.

What is the mobile-first index?

Google has only ever had one version of its index, which is the database you're browsing every time you do a search on Google.com. This index is a super-directory of every website out there and Google maintains it using bots that crawl all the sites on a fairly regular basis.

Historically, Google has crawled and indexed websites based on the desktop version of a site, browsing websites as if they were a person sitting on their

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If there's one universal truth about Google, it's that their search engine and web tools are constantly evolving. Yet, until recently, one tool had remained the same for far too long. It's been a delightful change to see that Google has started to roll out big changes to its Search Console (formerly Webmaster Tools) over the past few months, and it sounds like what we've seen so far is only just the beginning.

Old Search Console:

Old Search Console

New Search Console:

New Search Console

In addition to a sleek new look, Search Console's new Beta version shares info differently than in the past and has also amped up the notifications. Let's review some of the changes we've seen to Search Console and talk about what they might mean for your REW site.

Increase in 404 alerts &

2,878 Views, 0 Comments
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